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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Innovation Business Management and Accounting Journal
Rohmadi
Institut Teknologi Muhammadiyah Sumatera
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Bibliometric Analysis: Trends In Green Marketing Research Development And Consumer Behavior Towards Sustainable Products Eko Triawan; Nopa Dwi Saputra; Apep Indra Saputra; Rohmadi
Innovation Business Management and Accounting Journal Vol. 4 No. 4 (2025): October - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v4i4.332

Abstract

This study aims to analyze research development trends on green marketing and consumer behavior towards sustainable products in the 2020-2024 period. Using bibliometric methods, this study evaluates the number of publications, citation trends, author collaboration patterns, and thematic relevance through keyword co-occurrence analysis of indexed scientific literature. The results show an increase in the number of publications each year, although the citation impact tends to be greater in early publications during the study period. Citation analysis identifies influential articles that highlight key factors in consumers' green purchasing behavior. Mapping author collaborations reveals a solid network among researchers, while keyword co-occurrence analysis identifies three main clusters focusing on the basic concepts of green marketing and sustainable consumption, green product marketing strategies, and methodological studies. The conclusions of this study underscore the importance of a deep understanding of consumer behavior in designing effective green marketing strategies and the need for further research to broaden insights in this field.
Multi-Stakeholder Collaboration in Liquid Organic Fertilizer Production Training for Community Empowerment in Sukakarya Village: Pengabdian Solina Balqis; Nurkayah; Rafikha Anggraini; Nadia Ulfa; Dayu Kristianto; Anggun Febiana; M. Agustian Alfarizi; Dwi Tusmila8; Malyan Khasanah Isnaini; Rohmadi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4349

Abstract

This community service program aimed to enhance community capacity in managing household organic waste through training on liquid organic fertilizer (LOF) production in Sukakarya Village. The program was implemented using a multi-stakeholder collaboration involving university lecturers, an industrial partner (Pertamina), and the local women farmer group (KWT Melati). The activity adopted a participatory approach combining educational sessions, hands-on training, and evaluation through pre- and post-tests. Household organic waste such as vegetable residues, fruit peels, and leftover rice was processed using a simple anaerobic fermentation method with Effective Microorganisms 4 (EM4) as a bioactivator. The results showed a significant improvement in participants understanding of waste management, circular economy concepts, and LOF production procedures. In addition, participants demonstrated increased environmental awareness and readiness to independently produce LOF at the household level. Although the program was limited to the production stage without field application, the outcomes indicate strong potential for sustainable waste management and community empowerment. This initiative highlights the effectiveness of community-based education supported by multi-stakeholder collaboration as a replicable model for rural environmental sustainability programs.
Co-Authors Anggun Febiana Apep Indra Saputra Dayu Kristianto Dwi Tusmila8 Eko Triawan M. Agustian Alfarizi Malyan Khasanah Isnaini Nadia Ulfa Nopa Dwi Saputra Nurkayah Rafikha Anggraini Solina Balqis