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p-Index From 2021 - 2026
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All Journal Relasi : Jurnal Ekonomi Innovation Business Management and Accounting Journal
Eko Triawan
Institut Teknologi Muhammadiyah Sumatera
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Bibliometric Analysis: Trends In Green Marketing Research Development And Consumer Behavior Towards Sustainable Products Eko Triawan; Nopa Dwi Saputra; Apep Indra Saputra; Rohmadi
Innovation Business Management and Accounting Journal Vol. 4 No. 4 (2025): October - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v4i4.332

Abstract

This study aims to analyze research development trends on green marketing and consumer behavior towards sustainable products in the 2020-2024 period. Using bibliometric methods, this study evaluates the number of publications, citation trends, author collaboration patterns, and thematic relevance through keyword co-occurrence analysis of indexed scientific literature. The results show an increase in the number of publications each year, although the citation impact tends to be greater in early publications during the study period. Citation analysis identifies influential articles that highlight key factors in consumers' green purchasing behavior. Mapping author collaborations reveals a solid network among researchers, while keyword co-occurrence analysis identifies three main clusters focusing on the basic concepts of green marketing and sustainable consumption, green product marketing strategies, and methodological studies. The conclusions of this study underscore the importance of a deep understanding of consumer behavior in designing effective green marketing strategies and the need for further research to broaden insights in this field.
Digital Leadership Transformation and Spiritual Well-being as HRM Strategies to Improve Sustainable MSME Performance Maulana Maulana; Nopa Dwi Saputra; Eko Triawan; Muhammad Rasyid Ridho
Relasi : Jurnal Ekonomi Vol 22 No 2 (2026): Juli - Desember
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v22i2.2032

Abstract

This study aims to analyze the role of digital leadership transformation and spiritual well-being as part of a human resources management (HRM) strategy in improving the performance of sustainable MSMEs in Lubuklinggau City. In the digital era and economic uncertainty, MSMEs are required to adapt not only technologically but also personally and organizationally. This study uses a quantitative approach with the AMOS-based Structural Equation Modeling (SEM) method, and involves 100 respondents who are MSME owners/managers spread across Lubuklinggau City as samples. The variables studied include spiritual well-being, interpersonal communication, digital leadership, and sustainable performance of MSMEs. The results of the study indicate that digital leadership and spiritual well-being have a significant positive effect on sustainable MSME performance, both directly and through interpersonal communication mediation. This finding confirms that an HRM strategy that integrates spiritual values, technology-based leadership, and effective communication can encourage the resilience and sustainability of MSMEs in facing global challenges. The implications of this study contribute to the development of a value-based and technology-based HR management model that is relevant to the context of MSMEs in developing areas.
Co-Authors Apep Indra Saputra Maulana Maulana Muhammad Rasyid Ridho Nopa Dwi Saputra Rohmadi