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All Journal Jurnal Teknologi Informasi Mura Journal of Innovative and Creativity Innovation Business Management and Accounting Journal
Apep Indra Saputra
Institut Teknologi Muhammadiyah Sumatera
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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TRANSFORMASI DIGITAL PEMERINTAHAN: PERUBAHAN ORGANISASI DAN BUDAYA PEMERINTAHAN MELALUI TEKNOLOGI DIGITAL Muhammad Cahyono; Nopa Dwi Saputra; Apep Indra Saputra
Jurnal Teknologi Informasi Mura Vol 15 No 2 (2023): Jurnal Teknologi Informasi Mura Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jti.v15i2.2123

Abstract

Penelitian ini menggunakan pendekatan Structural Equation Modeling (SEM) melalui perangkat lunak AMOS untuk mengeksplorasi dampak perubahan organisasi dan budaya pemerintahan dimoderasi teknologi digital terhadap transformasi digital di Pemerintah Daerah (Pemda) Musi Rawas. Hasil penelitian menyimpulkan bahwa ada hubungan positif yang signifikan antara Perubahan Organisasi terhadap Transformasi Digital Pemerintahan. Hubungan ini memiliki estimasi koefisien regresi sebesar 0,824, dengan critical ratio sebesar 8,384, dan nilai p yang sangat rendah. Selain itu, terdapat juga hubungan antara Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan yang signifikan secara statistik. Hubungan ini memiliki estimasi koefisien regresi sebesar 1,026, dengan critical ratio sebesar 14,145, dan nilai p yang sangat rendah. Ini menunjukkan bahwa ada hubungan positif yang signifikan antara Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan. Selanjutnya, transformasi Digital mampu memoderasi pengaruh Perubahan Organisasi dan Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan.
The Role of Digital Startups in Supporting Technology-Based Economic Transformation in Indonesia: A Focus on the Digital Creative Ecosystem Pika Meri Yanti; Muhammad Rasyid Ridho; Prantiastio Prantiastio; Solina Balqis; Rafikha Anggraini; Apep Indra Saputra
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.996

Abstract

The rapid development of the digital economy has redefined economic structures and value creation models across sectors in Indonesia. This study explores the pivotal role of digital startups in supporting technology-based economic transformation, with a specific focus on the digital creative ecosystem. Employing a descriptive qualitative methodology through library research, this paper identifies how startups empower content creators, promote digital literacy, and build resilient innovation ecosystems. The findings highlight the significance of transformational leadership, dynamic capabilities, and absorptive capacity in enhancing startup sustainability. Furthermore, digital startups function not only as platforms for economic participation but also as catalysts for inclusive growth, particularly among youth and micro, small, and medium enterprises (MSMEs). Despite these opportunities, structural challenges persist, including limited funding, low digital skills, and regulatory constraints. This study proposes actionable recommendations to strengthen startup-driven innovation, improve digital education, and design inclusive policy frameworks that support a sustainable digital creative economy in Indonesia.
Bibliometric Analysis: Trends In Green Marketing Research Development And Consumer Behavior Towards Sustainable Products Eko Triawan; Nopa Dwi Saputra; Apep Indra Saputra; Rohmadi
Innovation Business Management and Accounting Journal Vol. 4 No. 4 (2025): October - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v4i4.332

Abstract

This study aims to analyze research development trends on green marketing and consumer behavior towards sustainable products in the 2020-2024 period. Using bibliometric methods, this study evaluates the number of publications, citation trends, author collaboration patterns, and thematic relevance through keyword co-occurrence analysis of indexed scientific literature. The results show an increase in the number of publications each year, although the citation impact tends to be greater in early publications during the study period. Citation analysis identifies influential articles that highlight key factors in consumers' green purchasing behavior. Mapping author collaborations reveals a solid network among researchers, while keyword co-occurrence analysis identifies three main clusters focusing on the basic concepts of green marketing and sustainable consumption, green product marketing strategies, and methodological studies. The conclusions of this study underscore the importance of a deep understanding of consumer behavior in designing effective green marketing strategies and the need for further research to broaden insights in this field.
Co-Authors Eko Triawan Muhammad Cahyono Muhammad Rasyid Ridho Nopa Dwi Saputra Pika Meri Yanti Prantiastio Prantiastio Rafikha Anggraini Rohmadi Solina Balqis