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p-Index From 2021 - 2026
0.817
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This Author published in this journals
All Journal Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Rosmelisa Yusof
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Examining Customer Satisfaction and Service Quality in Online Food Delivery: Evidence from Malaysia Anees Jane Ali; Rosmelisa Yusof; Hui Shan Mok; Mohammad Farhan Basim; Mohd Nasim Bin Naseer Ahmad; Mohd Zulhairi Bin Saadin; Muhammad Adam Danial Bin Yusrin; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4225

Abstract

Online food delivery platforms have significantly transformed customer experiences in Malaysia, particularly during and after the COVID-19 pandemic. This study aims to examine the key determinants influencing customer satisfaction toward Foodpanda services in Malaysia. A quantitative research design was employed, and data were collected from 200 respondents through an online survey. Using multiple linear regression with SPSS, the results indicate that trust (? = 0.318, p 0.001), perceived usefulness (? = 0.293, p 0.001), and price fairness (? = 0.292, p 0.001) have significant positive effects on customer satisfaction. Meanwhile, convenience (? = 0.013) and service quality (? = 0.061) show no significant influence. The model demonstrates strong explanatory power, with R² = 0.788 and an F-statistic of 149.272 (p 0.001). These findings highlight that customer satisfaction in online food delivery is primarily driven by trust, perceived usefulness, and fair pricing. The study extends the Technology Acceptance Model (TAM) and offers managerial implications for enhancing digital service reliability, platform security, and pricing transparency.
Brand Awareness, Ethical Concerns, and Social Influence: Key Drivers of Boycotting Behavior Against Nestlé Rosmelisa Yusof; Azura Abdullah Effendi; Nur Qistina Diyana Binti Abdul Majid; Nur Sazlein Binti Mohd Firdaus; Nur Syafiqah Binti Muhamad Shukri; Nur Syazwani Binti Mohd Hazry; Nurdania Delylah Binti Mohd Amin; Anees Janee Ali; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4071

Abstract

Nestlé is the world’s largest food and beverage company founded in 1866 that offer a wide range of products. Nestlé present in 190 countries around the world and its headquarters in Vevey, Switzerland. In today’s global market, there has been boycott movement of Israeli products due to Israeli-Palestinian conflict. Nestlé also affected by this boycott movement since Nestlé’s products is pro-Israel products. The purpose of this study is to examine the relationship between ethical concerns, brand awareness, social influence, and consumer willingness on moral judgement and its impact on boycotting behavior against Nestlé. Data was collected from 100 respondents from various background. Our findings shows that boycotting behavior among consumer against Nestlé significantly influenced by combinations of brand awareness, ethical concerns, social influence, and consumer willingness to boycott. Meanwhile, moral judgement acts as the mediator that links all of these factors to the decision to boycott. These findings can help Nestlé to develop appropriate strategies in addressing consumer concerns and boycotting behavior against Nestlé’s products
Assessing the Influence of Practical Training on Perceived Employability Among Public University Students in Malaysia Rosmelisa Yusof; Siby James; Jia Qi Ng; Naazhim Bin Roslan; Shu Luan Ng; Niwasini A/P Sathiaselan; Sharim Qureshi; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.3014

Abstract

This study examines the influence of practical training on the perceived employability of students from public universities in Malaysia. As employability becomes an important aspect of higher education, practical training is often viewed as essential in preparing students for the workforce. This study assesses the impact of practical training on students' perceived employability by evaluating the quality, effectiveness, and satisfaction associated with such training, all of which are important for career readiness and success. Quantitative data was collected through a survey questionnaire distributed via Google Forms. The findings highlight the positive impacts of practical training on students' perceived employability, including skill development, increased confidence, and improved employer perception. Also, the study identifies areas for enhancing training programs to better prepare students for the workforce. The insights gained aim to inform improvements in university career readiness programs and highlight the importance of practical training in enhancing students' employability.
From Culture to Clicks: How Online Marketing Influence Customer Behaviour in Shopee Rosmelisa Yusof; Muhammad Danish Asmawi Sabri; Muhammad Danial Haikal Mohd Yunus; Muhammad Farhan Mohd Nazarudin; Muhammad Azib Zamri; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4642

Abstract

This study examines the influence of online marketing strategies on customer behaviour in Shopee Malaysia, with a focus on social media advertising, price promotion, trust, and customer engagement. A convenience sampling technique was employed to collect data from 200 Shopee users through an online survey distributed via Google Forms. The survey consisted of structured questions based on a five-point Likert scale. Data were analysed using SPSS through descriptive statistics and multiple regression analysis to test the proposed hypotheses. The findings reveal that culturally relevant marketing messages and social media promotions have a significant positive impact on customer engagement and purchase intention. Additionally, perceived trust and promotional attractiveness also enhance customer confidence and repeat purchase behaviour on Shopee. The study concludes that integrating cultural values in online marketing, improving seller reliability, and maintaining transparent promotional strategies are essential for increasing customer loyalty.
Co-Authors Anees Jane Ali Anees Janee Ali Azura Abdullah Effendi Daisy Mui Hung Kee Daisy Mui Hung Kee Hui Shan Mok Jia Qi Ng Mohammad Farhan Basim Mohd Nasim Bin Naseer Ahmad Mohd Zulhairi Bin Saadin Muhammad Adam Danial Bin Yusrin Muhammad Azib Zamri Muhammad Danial Haikal Mohd Yunus Muhammad Danish Asmawi Sabri Muhammad Farhan Mohd Nazarudin Naazhim Bin Roslan Niwasini A/P Sathiaselan Nur Qistina Diyana Binti Abdul Majid Nur Sazlein Binti Mohd Firdaus Nur Syafiqah Binti Muhamad Shukri Nur Syazwani Binti Mohd Hazry Nurdania Delylah Binti Mohd Amin Sharim Qureshi Shu Luan Ng Siby James