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All Journal Brilliant International Journal of Management and Tourism Jurnal Pengabdian Kepada Masyarakat Merah Putih (JPKMMP) Optimal: Jurnal Ekonomi dan Manajemen
Charlene Siswara
Universitas Adhirajasa Reswara Sanjaya
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Optimalisasi Kinerja Usaha melalui Penguatan Kompetensi Digital dan Sistem Informasi Manajemen Terintegrasi Yen Efawati; Nining Handayani; Yuniati Lestari; Charlene Siswara; Suherman
Jurnal PKM Merah Putih Vol 2 No 1 (2026): JPKMMP
Publisher : LPPM-STEMBI Al Aziziyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65661/jpkmmp.v2i1.66

Abstract

Perkembangan teknologi digital menuntut koperasi untuk meningkatkan efisiensi dan daya saing melalui penguatan kompetensi digital serta penerapan sistem informasi manajemen yang terintegrasi. Namun, keterbatasan literasi digital dan fragmentasi sistem informasi masih menjadi kendala utama dalam pengelolaan usaha koperasi. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mengoptimalkan kinerja usaha KPBS Pangalengan melalui peningkatan kompetensi digital pengurus dan staf serta implementasi Sistem Informasi Manajemen (SIM) terintegrasi. Metode pelaksanaan meliputi analisis kebutuhan, pelatihan dan pendampingan digital, perancangan serta implementasi sistem, dan evaluasi melalui pendekatan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan skor kompetensi digital peserta sebesar 36%, penurunan waktu penyusunan laporan bulanan dari 5–7 hari menjadi 2–3 hari, serta meningkatnya akurasi dan integrasi data antar fungsi usaha. Implementasi SIM terintegrasi juga mendukung ketersediaan informasi manajerial secara lebih cepat dan akurat untuk pengambilan keputusan. Model PKM ini berpotensi direplikasi pada koperasi sejenis untuk mendorong transformasi digital yang berkelanjutan.
Fungsi Marketing sebagai Penggerak Rantai Nilai dalam Organisasi : Sebuah Systematic Literature Review Denny Efendi; Clarissa Siswara; Charlene Siswara; Een Amalia Pratiwi; Cindy Caroline
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8299

Abstract

The role of marketing in modern organizations has undergone significant development, evolving from just a promotional or sales function to a key driver in creating, delivering, and maintaining value along the organization's value chain. However, most previous research has focused on increasing sales or partial customer satisfaction, while studies linking marketing functions to overall value chain mechanisms, particularly in the healthcare sector, remain limited. This research aims to fill this gap by conducting a systematic review of the literature that discusses marketing involvement in every stage of the value creation process, starting from product planning, procurement, production, distribution, to post-sales interaction. The method used is Systematic Literature Review (SLR) with the PRISMA protocol. A total of 19 articles that met the inclusion criteria were analyzed, revealing that marketing plays a strategic role as a link between customer needs and internal organizational capabilities. It strengthens coordination between departments and increases competitive advantage through innovation and the use of digital technology. The study's findings emphasize the importance of marketing functions in fostering value creation throughout the value chain. The implications of this research confirm the need for comprehensive integration of marketing into value chain management strategies, especially within the healthcare sector. This approach is crucial to strengthening customer journeys, enhancing service delivery, and building long-term, trust-based relationships with customers, thus improving organizational performance and sustainability
Strengthening Revenue Performance in Aesthetic Clinics through Treatment Innovation and Premium Brand Positioning: A Case Study of Threeleanor Aesthetic Clinic, Indonesia Charlene Siswara; Achmad Dheni Suwardhani
Brilliant International Journal Of Management And Tourism Vol. 6 No. 3 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i3.8182

Abstract

Competition among aesthetic clinics has intensified as the medical-aesthetics sector matures, pushing providers to look beyond price promotions for ways to stand out, particularly as technology, more informed patients, social-media exposure, and rising expectations around safety and outcomes reshape how people choose care. This paper examines how treatment innovation and premium brand strengthening jointly shape the revenue performance of an aesthetic clinic, drawing on Threeleanor Aesthetic Clinic in Indonesia as the case setting. A conceptual model is built around seven constructs: treatment innovation, perceived value, premium brand image, brand trust, patient satisfaction, repurchase intention, and revenue performance, in which treatment innovation is treated less as a matter of acquiring new equipment and more as a clinic's capacity to deliver aesthetic solutions that are differentiated, evidence-informed, personalized, and professionally executed, while premium brand strengthening is built from physician credibility, exclusivity, physical evidence, consistent communication, patient experience, and perceived treatment quality. A mixed-method case design is proposed, combining patient survey data with clinic-level transactional records such as average transaction value, treatment mix, and repeat-visit rate; PLS-SEM is proposed for the behavioral constructs, alongside descriptive and longitudinal analysis of financial indicators. The study argues that treatment innovation enhances perceived value and premium brand image, which subsequently strengthen trust, satisfaction, and repurchase intention, ultimately contributing to revenue performance, and that technology alone rarely produces durable financial value unless translated into value patients can actually perceive within a coherent premium-positioning strategy. The study contributes to research on healthcare service innovation and premium service branding, while offering independent aesthetic clinics a practical framework for growing revenue sustainably without leaning heavily on price discounting.
Co-Authors Achmad Dheni Suwardhani Cindy Caroline Clarissa Siswara Denny Efendi Een Amalia Pratiwi Nining Handayani Suherman Yen Efawati Yuniati Lestari