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All Journal Jurnal Ilmiah Kesehatan Masyarakat Research of Service Administration Health and Sains Healthys VISA: Journal of Vision and Ideas
Achmad Dheni Suwardhani
Universitas Adhirajasa Reswara Sanjaya
Dentistry Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Pengaruh Persepsi Pasien tentang Pengembangan Diri, Etika, dan Penampilan Fisik Tenaga Kesehatan terhadap Minat Kunjung Ulang yang di Mediasi Brand Image Klinik Penelitian Kuantitatif di Klinik Mitra Tamzil Kabupaten Sukabumi Larasati Larasati; Endang Komara; Achmad Dheni Suwardhani
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of self-development, ethics, and physical appearance of health workers on patient's intention to return to the Mitra Tamzil Clinic, with brand image as a mediating variable. The study used a quantitative method with a cross-sectional analytical observational design, involving 63 outpatients selected by random sampling. Data were collected through questionnaires, observations, documentation, and in-depth interviews, then analyzed using regression tests to examine the direct and indirect effects between variables. The results showed that self-development of health workers significantly influenced patient's intention to return both directly and through brand image. The indirect effect through brand image was greater than the direct effect (0.030 < 0.066), while the regression coefficient of self-development was 0.272 with a t-count of 2.245 > t-table of 2.030, and a contribution of 68.89%. Healthcare worker ethics also significantly influenced repeat visit intention, with the indirect effect through brand image being greater than the direct effect (0.101 < 0.224), with a regression coefficient of 0.139, a calculated t-value of 2.258, and a contribution of 29.05%. Healthcare workers' physical appearance significantly influenced both directly and indirectly through brand image (0.124 < 0.278), with a regression coefficient of 0.106, a calculated t-value of 2.740, and a contribution of 63.20%. Brand image directly significantly influenced repeat visit intention, with a regression coefficient of 0.272, a calculated t-value of 2.660, and a contribution of 61.93%. Overall, this study confirms that healthcare workers' self-development, ethics, and physical appearance significantly increase patient repeat visit intention, both through direct effects and through brand image as a mediating variable. These findings demonstrate the importance of improving human resource quality and clinic image in building patient loyalty and maintaining expectations of quality healthcare services.
Analisis Implementasi SOP Medical tourism dalam Peningkatan Daya Saing RS BIMC Siloam Nusa Bali Cokorda Gede Bagus Pradnyana Sanjaya; Rian Andriani; Achmad Dheni Suwardhani
SEHATMAS: Jurnal Ilmiah Kesehatan Masyarakat Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sehatmas.v4i3.5518

Abstract

Medical tourism is the activity of patients traveling across countries to obtain better or more affordable medical services. Since 2012, Bali International Medical Center (BIMC) Siloam Nusa Dua Hospital has focused on cosmetic surgery and dental tourism services through the CosMedic Center. After the Covid-19 pandemic, patient visits decreased by 70%, while other medical tourism centers in Bali have grown rapidly, thus requiring BIMC to increase its competitiveness. This study aims to analyze the implementation of medical tourism services in improving hospital competitiveness. This study uses a qualitative descriptive approach with an in-depth interview method with key informants. The results show that at the pre-hospital stage, 24-hour service is not optimal and patient interest in choosing a complete package (transportation, accommodation, tour) is still low. At the hospital service stage, there is no special inpatient room for medical tourists, while the post-hospital stage runs according to the SOP. Collaboration with the Travel Agency (BPW) revealed the limitations in the quality and quantity of certified medical tourism guides. In conclusion, the implementation of the SOP for medical tourism at BIMC Siloam Nusa Dua has been running according to Permenkes No. 76 of 2015, but to strengthen competitiveness, it is necessary to improve 24-hour services, strengthen promotion and branding, develop special inpatient room facilities, and improve the quality and number of medical tourism guides. These findings are expected to be the strategic basis for developing sustainable medical tourism in Bali.
The Effect of Competence, Doctor Consultation Time and Facility Availability on Patient Complaints at the Emergency Ed at Permata Hospital, Depok Dewi Rosenni Sijabat; Rian Andriani; Achmad Dheni Suwardhani
Research of Service Administration Health and Sains Healthys Vol. 6 No. 2 (2025): Research of Service Administration Health and Sains Healthys (Desember)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/rehat.v6i2.9925

Abstract

Emergency Department (ED) services are crucial as they directly impact patient survival. A decline in ED visits at Permata Depok Hospital in 2024 and early 2025 has raised concerns, particularly related to patient complaints shared via social media. This study aims to analyse the influence of healthcare workers’ competence, doctor consultation time, and facility availability on patient complaints in the hospital’s ED. This is a quantitative study with a cross-sectional design, involving 93 respondents selected using the Slovin formula from a population of 1,180 patients. Data were collected through a Likert-scale questionnaire and analysed using chi-square tests and logistic regression. The results show that all three variables significantly affect patient complaints (p-value < 0.05), with facility availability especially basic sanitation like soap, tissue, and clean water emerging as the most dominant factor. Managerial implications include the need to prioritize supporting facilities, implement SOPs and regular sanitation audits, adopt rapid reporting systems using QR codes, and make data-driven decisions through satisfaction surveys and WASH-FIT audits. Future research is recommended to expand variables, apply mixed-methods approaches, conduct inter-hospital comparisons, and monitor intervention outcomes.
Analysis of the Effect of Marketing Mix 9p on Revisit Interest of Outpatient Patients at Metta Medika Hospital in Padangsidimpuan City Rizkitha Martono Putri; A Rohendi; Achmad Dheni Suwardhani
Research of Service Administration Health and Sains Healthys Vol. 7 No. 1 (2026): Research of Service Administration Health and Sains Healthys (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/rehat.v7i1.10332

Abstract

Hospital marketing is carried out to fulfill patient needs and desires and generate profits for the hospital. A good marketing strategy requires a marketing mix method to achieve health service goals. The marketing mix is a hospital's main business closely related to patient behavior in utilizing services. The intention to revisit is influenced by patient perceptions of the marketing mix. This study aims to analyze the effect of the 9P marketing mix on the intention to revisit outpatients at Metta Medika Hospital, Padangsidimpuan City. The study uses quantitative methods with a sample of 340 outpatients selected using incidental sampling. Data collection uses questionnaires with a Likert scale. Data processing uses the Classical Assumption Test and multiple linear regression analysis with Statistical Package For The Social Science (SPSS). Partial research results show that process (p=0.029), physical evidence (p=0.000), people (p=0.007), and public relations (p=0.000) variables significantly influence revisit intentions. Meanwhile, product, price, place, promotion, and power variables do not have a significant effect. Simultaneously, all 9P marketing mix variables have a significant effect (F=28.814; p=0.000) with an R Square value of 0.440, indicating 44% of the variation in revisit intention can be explained by the 9P marketing mix variables.
Co-Authors A Rohendi Arlette Suzy Puspa Pertiwi Aulia Dewi Kusumawati Cokorda Gede Bagus Pradnyana Sanjaya Dewi Rosenni Sijabat Endang Komara Larasati Larasati Noviera Larasati Rian Andriani Rizkitha Martono Putri