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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Medicine and Health Optimal: Jurnal Ekonomi dan Manajemen
Clarissa Siswara
Universitas Adhirajasa Reswara Sanjaya
Dentistry Education Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Strategi Pengembangan SDM Unggul dalam Mendukung Kinerja Koperasi Peternakan Bandung Selatan Pangalengan Ria Yuli Angliawati; Mira Veranita; R. Oke Andikarya; Clarissa Siswara
JURPIKAT Vol 7 No 1 (2026): 7.1 2026
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i1.3013

Abstract

Koperasi Peternakan Bandung Selatan Pangalengan (KPBS) menghadapi berbagai tantangan dalam pengembangan sumber daya manusia (SDM), terutama terkait rendahnya kedisiplinan, kurangnya komunikasi internal, belum adanya SOP operasional, serta rendahnya literasi manajerial dan pencatatan produksi. Untuk menjawab persoalan tersebut, tim pengabdian kepada masyarakat (PKM) melaksanakan program Pelatihan Pengembangan SDM Unggul menggunakan metode participatory training selama dua hari, mencakup ceramah interaktif, diskusi kelompok, studi kasus, simulasi, workshop penyusunan SOP, praktik lapangan, dan penyusunan rencana aksi individu. Hasil pelatihan menunjukkan peningkatan signifikan pada pemahaman peserta, yang terlihat dari kenaikan nilai pre-test ke post-test sebesar 28 poin. Peserta juga berhasil menyusun SOP sederhana, meningkatkan keterampilan komunikasi, memperbaiki pemahaman manajemen kinerja, dan menunjukkan perubahan perilaku positif seperti meningkatnya kedisiplinan dan kemampuan bekerja sama. Evaluasi kepuasan peserta mencapai lebih dari 88% pada seluruh kategori. Secara keseluruhan, metode participatory training terbukti efektif dalam meningkatkan kompetensi teknis dan non-teknis anggota koperasi, memperkuat tata kelola organisasi, serta mendorong budaya kerja kolaboratif dan berkelanjutan di lingkungan KPBS.
Fungsi Marketing sebagai Penggerak Rantai Nilai dalam Organisasi : Sebuah Systematic Literature Review Denny Efendi; Clarissa Siswara; Charlene Siswara; Een Amalia Pratiwi; Cindy Caroline
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8299

Abstract

The role of marketing in modern organizations has undergone significant development, evolving from just a promotional or sales function to a key driver in creating, delivering, and maintaining value along the organization's value chain. However, most previous research has focused on increasing sales or partial customer satisfaction, while studies linking marketing functions to overall value chain mechanisms, particularly in the healthcare sector, remain limited. This research aims to fill this gap by conducting a systematic review of the literature that discusses marketing involvement in every stage of the value creation process, starting from product planning, procurement, production, distribution, to post-sales interaction. The method used is Systematic Literature Review (SLR) with the PRISMA protocol. A total of 19 articles that met the inclusion criteria were analyzed, revealing that marketing plays a strategic role as a link between customer needs and internal organizational capabilities. It strengthens coordination between departments and increases competitive advantage through innovation and the use of digital technology. The study's findings emphasize the importance of marketing functions in fostering value creation throughout the value chain. The implications of this research confirm the need for comprehensive integration of marketing into value chain management strategies, especially within the healthcare sector. This approach is crucial to strengthening customer journeys, enhancing service delivery, and building long-term, trust-based relationships with customers, thus improving organizational performance and sustainability
Personalized and Patient-Centered Care as a Strategic Dif-ferentiation Approach: A Systematic Literature Review Clarissa Siswara; Achmad Dheni Suwardhani
International Journal of Medicine and Health Vol. 5 No. 3 (2026): September: International Journal of Medicine and Health
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijmh.v5i3.6429

Abstract

Healthcare organizations increasingly compete not only through clinical capability but also through the way care is experienced, understood, and adapted to individual patients. This review examines how personalized and patient-centered care can function as a strategic differentiation approach and how it is associated with patient experience, trust, satisfaction, loyalty, revisit intention, and willingness to recommend. A structured systematic literature review was conducted using peer-reviewed studies published from 2021 to 2026. The synthesis focused on empirical and review evidence concerning individualized or customized care, patient-centered care, patient experience, relational quality, and post-service behavioral intentions in hospitals and other healthcare settings. The evidence shows a consistent pattern: personalization is most convincingly linked to loyalty indirectly rather than as a stand-alone marketing mechanism. Individualized care strengthens the feeling of being recognized as a person, while patient-centered communication, shared decision-making, responsiveness, empathy, and continuity improve experience and trust. Satisfaction and trust then operate as important proximal mechanisms associated with revisit intention, recommendation, and loyalty. Evidence from Indonesia is broadly consistent with international findings, although the strength of individual pathways varies by setting. The review proposes that healthcare differentiation should be built around a coordinated patient-value architecture rather than isolated hospitality initiatives. For managers, the strategic priority is to translate personalization into repeatable organizational routines across clinical, relational, and service touchpoints.
Co-Authors Achmad Dheni Suwardhani Charlene Siswara Cindy Caroline Denny Efendi Een Amalia Pratiwi R. Oke Andikarya Ria Yuli Angliawati Veranita, Mira