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All Journal Diankara-Pengabdian Kepada Masyarakat
Ahmad Nashiruddin Mushoddiq Rahman
Universitas Negeri Makassar

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Sosialisasi dan Edukasi Penerapan Coretax Administration System (CTAS) Sebagai Upaya Peningkatan Literasi Pajak UMKM di Desa Bira Chris Dayanti Br. Ginting; Ahmad Nashiruddin Mushoddiq Rahman; Syafar Ahmad; Masdar Ryketeng; Nadhiyah Putri Wardana
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2025): DIANKARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPMK Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/diankara.v1i2.1651

Abstract

The Coretax Administration System (CTAS) is designed to facilitate the administration, reporting, and payment of taxes online. However, at the regional level, the utilization of this digital service has not been fully optimized due to the existing digital divide, which hinders the community from accessing and using modern taxation services. This community service activity aims to enhance public literacy, particularly among MSME actors, enabling them to understand digital tax administration processes, improve reporting compliance, and support the government’s efforts to establish a more efficient, transparent, and participatory taxation system. Based on the results of the post-test, the activity has been successfully implemented with positive outcomes, demonstrating an increase in tax literacy knowledge and skills in using the digital tax reporting system. Additionally, the initiative to establish a “tax-aware MSME community” in Bira Village has emerged as a concrete output, strengthening the sustainability of this community service program.
Pendampingan Peningkatan Branding Rujak Ambon Bung Rein Makassar Aliyah Aqilah Resmail; Chris Dayanti Br. Ginting S, S.E., M.Si., CTT; Ahmad Nashiruddin Mushoddiq Rahman; Hariany Idris; Masdar Ryketeng; Nurhidayana; Annisa Maulidya Mustapa; Nur Hikma Lestari Abidin
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2026): DIANKARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPMK Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/diankara.v2i4.1835

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk membantu UMKM Rujak Ambon Bung Rein di Makassar dalam meningkatkan pemasaran usaha melalui media digital. Selama ini, promosi yang dilakukan masih bersifat sederhana dan lebih banyak mengandalkan promosi dari mulut ke mulut sehingga jangkauan pemasaran usaha masih terbatas. Selain itu, pemilik usaha juga belum memanfaatkan media sosial secara optimal untuk mendukung kegiatan promosi dan membangun branding usaha. Metode yang digunakan dalam kegiatan ini adalah Participatory Action Research (PAR), yaitu pendekatan yang melibatkan mitra secara langsung dalam setiap tahapan kegiatan, mulai dari identifikasi masalah, pelaksanaan, hingga evaluasi. Bentuk pendampingan yang dilakukan meliputi pelatihan pengelolaan akun Instagram, pembuatan foto dan video produk, penulisan caption, serta penyusunan tampilan profil usaha di media sosial. Hasil kegiatan menunjukkan bahwa mitra mulai memahami cara memanfaatkan media sosial sebagai sarana promosi usaha. Selain itu, akun Instagram usaha mulai digunakan secara lebih aktif untuk mengunggah konten produk dan informasi penjualan sehingga membantu meningkatkan visibilitas usaha di media sosial. Dengan adanya pendampingan ini, UMKM Rujak Ambon Bung Rein mulai memiliki media promosi yang lebih terarah dan mendukung penguatan branding usaha.
My Laundry Goes Digital: Pendampingan Pemasaran Berbasis Media Sosial dan Aplikasi untuk Pemberdayaan UMKM Jasa Pencucian Muhammad Asdian; Faizah Khaerudin; Ahmad Nashiruddin Mushoddiq Rahman; Masnawaty Sangkala; Samsinar; Hasni; Nur Zazlin; Aprin Aga; Chris Dayanti Br. Ginting S, S.E., M.Si., CTT
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2025): DIANKARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPMK Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/diankara.v1i3.1838

Abstract

This community service activity aims to improve the marketing capability of My Laundry MSME through the implementation of digital marketing strategies. The main problem faced is the limited use of digital media and the lack of optimal promotional strategies, resulting in low market reach. The method used is a participatory approach consisting of observation, socialization, training, and evaluation stages. The training focused on understanding digital marketing concepts and hands-on practice in creating and managing social media platforms, particularly Instagram and TikTok. The results show that the MSME now has more professional and structured social media accounts, actively produces promotional content, and utilizes Linktree to facilitate customer access to services. The implementation has increased business visibility, as indicated by reach, profile visits, and user engagement metrics. Thus, digital marketing has proven to have a positive impact in supporting promotion and business development of My Laundry MSME, although consistency in content management and continuous evaluation are still needed to achieve optimal and sustainable results.
Co-Authors Aliyah Aqilah Resmail Annisa Maulidya Mustapa Aprin Aga Chris Dayanti Br. Ginting Faizah Khaerudin Hariany Idris Hasni Masnawaty Sangkala Muhammad Asdian Nadhiyah Putri Wardana Nur Hikma Lestari Abidin Nur Zazlin Nurhidayana Ryketeng, Masdar Samsinar Syafar Ahmad