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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Al Mashaadir : Jurnal Ilmu Syariah
Rian Dandi Pratama
Universitas Islam Negeri Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health

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PENGUATAN BRANDING DAN DIGITALISASI UMKM KERIPIK PISANG BUKIT MAS MELALUI PROGRAM KULIAH KERJA NYATA Syafruddin Syam; Alif Al Yasin Sipahutar; Afifatuz Zuhrah; , Marhamatul Khair; Rizki Anggini; Lisa Raihanatul Husna; Adelia Putri Harahap; Nine Chintya Ayu Inasti; M. Khairul Ariffin; Oktia Dina Sartiva; Najwa Rahmi; Rian Dandi Pratama
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.50966

Abstract

UMKM merupakan tulang punggung perekonomian Indonesia, namun seringkali terkendala oleh lemahnya merek, rendahnya kemampuan pemasaran digital, dan belum adanya standarisasi proses produksi. Program Kuliah Kerja Nyata (KKN) ini bertujuan untuk melakukan pendampingan menyeluruh bagi UMKM keripik pisang di Bukit Mas guna mengatasi permasalahan tersebut. Metode yang digunakan adalah partisipatif dan deskriptif kualitatif, dengan terjun langsung melakukan observasi,identifikasi masalah, serta implementasi solusi. Hasil kegiatan menunjukkan bahwa pendampingan berhasil meningkatkan aspek branding melalui pembuatan logo dan banner, aspek digital dengan integrasi Google My Business dan WhatsApp Business, serta aspek produksi melalui perbaikan teknik penggorengan, pengemasan, dan inovasi varian rasa. Dampak yang dirasakan meliputi perluasan jangkauan pasar, peningkatan daya tarik produk, dan penguatan kepercayaan diri pelaku usaha. Disimpulkan bahwa pendampingan holistik yang memadukan aspek teknis, digital, dan sosial-ekonomi efektif dalam memberdayakan UMKM. Diperlukan kerja sama berkelanjutan antar berbagai pemangku kepentingan untuk mengatasi tantangan modal dan distribusi menuju pertumbuhan usaha yang berkelanjutan.
Art 2125 Analysis of Determinants of Potential for Sharia Insurance Development in Singkuang Village, Mandailing Natal Sumatera Utara Rian Dandi Pratama; Muhammad Syukri Albani Nasution; Imsar
Al Mashaadir : Jurnal Ilmu Syariah Vol. 7 No. 1 (2026)
Publisher : STIS Ummul Ayman, Meureudu, Pidie Jaya, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52029/jis.v7i1.490

Abstract

This study aims to quantitatively analyze the household economic protection needs and their relationship with the development of Islamic insurance in Singkuang Village, Muara Batang Gadis District, Mandailing Natal Regency. Households in rural areas face high economic vulnerability due to unstable income, large family dependents, as well as health and occupational accident risks, while insurance ownership rates remain low. Islamic insurance serves as an alternative financial protection based on the principle of mutual assistance (ta'awun) and is free from usury (riba), uncertainty (gharar), and gambling (maisir). This study employs a quantitative approach with a cross-sectional design. A sample of 96 households was taken using simple random sampling from a population of 1,500 households. Data were collected through a structured questionnaire using a 1-5 Likert scale, which had been tested for validity and reliability (Cronbach's Alpha 0.762). Data analysis included descriptive statistics, classical assumption tests (normality, multicollinearity, heteroscedasticity), and multiple linear regression analysis with t-test and F-test. This study concludes that economic protection needs, understanding of Islamic insurance, and community interest have a positive effect on the development of Islamic insurance. It is recommended that Islamic insurance institutions enhance education and socialization, local governments support sharia financial literacy programs, and insurance products be tailored to the economic conditions of rural communities. Keywords: Sharia Insurance Development, Economic Protection Needs, Financial Understanding, Interest  
Co-Authors , Marhamatul Khair Adelia Putri Harahap Afifatuz Zuhrah Alif Al Yasin Sipahutar Imsar Lisa Raihanatul Husna M. Khairul Ariffin Muhammad Syukri Albani Nasution Najwa Rahmi Nine Chintya Ayu Inasti Oktia Dina Sartiva Rizki Anggini Syafruddin Syam