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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Siber Journal of Advanced Multidisciplinary
Fitri Wulandari
Universitas Negeri Padang
Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health

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PEMANFAATAN GOOGLE MAPS DAN KONTEN DIGITAL UNTUK MENINGKATKAN VISIBILITAS UMKM KULINER DI NAGARI MANINJAU Yuliana Yuliana; Miftahul Jannah; Putri Dwi Haryafitri; Kamila Raufa; Fitri Wulandari; Lusiana Defrianita; Aulia Rahmat
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54087

Abstract

Artikel ini membahas pemanfaatan platform Google Maps dan konten digital untuk meningkatkan visibilitas (keadaan yang dapat dilihat dan diamati) UMKM kuliner di Nagari Maninjau. Penelitian menggunakan pendekatan partisipatif, melibatkan pelaku UMKM secara langsung dalam proses pendampingan. Data primer diperoleh melalui observasi lapangan, sedangkan data sekunder berasal dari dokumentasi pendukung. Hasil menunjukkan bahwa pencantuman lokasi usaha pada Google Maps menjadi strategi yang paling mudah diakses dan disambut positif oleh pelaku usaha. Sebanyak 27 UMKM berhasil dicantumkan di Google Maps, sedangkan katalog produk dan video promosi dibuat untuk 10 UMKM. Inisiatif ini terbukti efektif dalam memperluas jangkauan pemasaran dan memperkenalkan produk lokal kepada khalayak yang lebih luas.
Comparative Analysis of the Quality of Pandan Glutinous Rice Talam Cake and Talam Cake With Dragon Fruit Peel Extract (Hylocereus Polyrhizus) Fitri Wulandari; Anni Faridah; Kasmita; Cici Andriani
Siber Journal of Advanced Multidisciplinary Vol. 4 No. 2 (2026): Siber Journal of Advanced Multidisciplinary (July - September 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v4i2.1010

Abstract

Indonesia's traditional wet cake industry, such as glutinous rice cakes, layer cakes, and putu cakes, still use many synthetic dyes that are risky to health. Natural dyes are a safer alternative, because many are obtained from plants or food waste, such as pandan leaves, sugi leaves, and dragon fruit peels. The skin of the red dragon fruit (Hylocereus polyrhizus) has the potential to be an alternative to natural dyes because it contains high betacyanin which is antioxidant while providing an attractive purplish red color. This study aims to analyze the comparison of the sensory quality of pandan sticky rice talam cake (control) with glutinous rice talam cake with 50 ml of red dragon fruit peel extract. The research method used was a quantitative experiment with a comparative test approach (Independent Samples t-test), involving a rating test and a hedonic test conducted by 30 panelists, and analyzed by comparing the values of |tcalcul| against the table at a significance level of 5% (ttable = 2.00172). The results showed that the addition of dragon fruit peel extract had a significant effect on the quality of color (count 42.115 > table 2.00172) and aroma (count 8.494 > table 2.00172) organolepically, as well as on the level of color, texture, and taste preference (counts 5.220; 2.383; and 2.208 > table 2.00172), but did not have a significant effect on the organoleptic quality of shape, texture, and taste or the level of shape preference. The overall best treatment was sticky rice talam cake with dragon fruit peel extract (X1), although the panelists preferred the aroma of pandan sticky rice cake without extract (X0). This study proves that red dragon fruit peel extract can be used as a natural dye while improving the sensory quality of glutinous rice talam cake. Further research is recommended to examine the shelf life, antioxidant content, and nutritional value of the product.
Co-Authors Anni Faridah Aulia Rahmat Cici Andriani Kamila Raufa Kasmita Kasmita Lusiana Defrianita Miftahul Jannah Putri Dwi Haryafitri Yuliana Yuliana