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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat Bangsa
Agung Muliaman Anas
Universitas Negeri Makassar, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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The Role of Opportunity Recognition in Linking Digital Entrepreneurial Literacy and Entrepreneurial Intention Nurhayani Nurhayani; Agung Muliaman Anas; Andi Anggi Kemalasari; Muhammad Akbar; Nurfadilah Sindika Sari
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 3 (2025): Volume 3, Issue 3, September-December 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i3.1304

Abstract

This study examines the effect of digital entrepreneurial literacy on entrepreneurial intention through opportunity recognition among university students. The study is motivated by the growing importance of digital competencies in supporting entrepreneurial activities in the digital economy. This study applies a quantitative approach using a structured questionnaire distributed to 84 university students selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling with the assistance of SmartPLS software. The results show that digital entrepreneurial literacy does not have a significant direct effect on entrepreneurial intention. However, digital entrepreneurial literacy has a positive and significant effect on opportunity recognition, and opportunity recognition has a positive and significant effect on entrepreneurial intention. The findings also confirm that opportunity recognition fully mediates the relationship between digital entrepreneurial literacy and entrepreneurial intention. This study highlights opportunity recognition as a key mechanism through which digital entrepreneurial literacy contributes to entrepreneurial intention. The findings imply that entrepreneurship education should not only develop students’ digital entrepreneurial competencies but also strengthen their ability to identify and evaluate business opportunities.
Edukasi Mengenai Pengenalan Dasar-Dasar Startup dalam Memulai Bisnis Bagi Siswa SMA Negeri 8 Gowa Dwiyanti Dwiyanti; Mildayanti Mildayanti; Agung Muliaman Anas; Irshan Scyahrir; Asriyani Amrullah
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 1 (2026): Maret
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i1.4188

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi mengenai startup kepada siswa SMA Negeri 8 Gowa sebagai upaya meningkatkan literasi kewirausahaan digital dan pemahaman siswa mengenai konsep inovasi dan cara menangkap peluang dari masalah di sekitar menjadi ide usaha rintisan. Minat berwirausaha di kalangan remaja saat ini mulai bergeser ke arah bisnis digital atau startup. Namun, keterbatasan pengetahuan mengenai ekosistem startup seringkali menjadi kendala bagi siswa SMA untuk memulai serta minimnya pengetahuan tentang bagaimana mengelola ide menjadi usaha nyata, kurangnya mentor, dan keterbatasan akses terhadap ekosistem startup menjadi kendala utama dalam mendorong kemandirian ekonomi mereka. Kegiatan PKM ini bertujuan untuk memberikan edukasi mengenai dasar-dasar startup, mulai dari identifikasi masalah, penentuan Value Proposition, hingga pengenalan Business Model Canvas (BMC). Metode yang digunakan adalah sosialisasi interaktif dan workshop perumusan ide. Hasil kegiatan menunjukkan peningkatan pemahaman siswa sebesar 85% terhadap langkah-langkah sistematis membangun startup dibandingkan sebelum edukasi diberikan. keberlanjutan kegiatan ini diharapkan mampu mendorong terbentuknya ekosistem startup lokal yang kuat dan inklusif di kalangan siswa SMA Negeri 8 Gowa.
Co-Authors Andi Anggi Kemalasari Asriyani Amrullah Dwiyanti Dwiyanti Irshan Scyahrir Mildayanti Mildayanti Muhammad Akbar Nurfadilah Sindika Sari Nurhayani Nurhayani