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The Role of Opportunity Recognition in Linking Digital Entrepreneurial Literacy and Entrepreneurial Intention Nurhayani Nurhayani; Agung Muliaman Anas; Andi Anggi Kemalasari; Muhammad Akbar; Nurfadilah Sindika Sari
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 3 (2025): Volume 3, Issue 3, September-December 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i3.1304

Abstract

This study examines the effect of digital entrepreneurial literacy on entrepreneurial intention through opportunity recognition among university students. The study is motivated by the growing importance of digital competencies in supporting entrepreneurial activities in the digital economy. This study applies a quantitative approach using a structured questionnaire distributed to 84 university students selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling with the assistance of SmartPLS software. The results show that digital entrepreneurial literacy does not have a significant direct effect on entrepreneurial intention. However, digital entrepreneurial literacy has a positive and significant effect on opportunity recognition, and opportunity recognition has a positive and significant effect on entrepreneurial intention. The findings also confirm that opportunity recognition fully mediates the relationship between digital entrepreneurial literacy and entrepreneurial intention. This study highlights opportunity recognition as a key mechanism through which digital entrepreneurial literacy contributes to entrepreneurial intention. The findings imply that entrepreneurship education should not only develop students’ digital entrepreneurial competencies but also strengthen their ability to identify and evaluate business opportunities.
Edukasi Mengenai Pengenalan Dasar-Dasar Startup dalam Memulai Bisnis Bagi Siswa SMA Negeri 8 Gowa Dwiyanti Dwiyanti; Mildayanti Mildayanti; Agung Muliaman Anas; Irshan Scyahrir; Asriyani Amrullah
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 1 (2026): Maret
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i1.4188

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi mengenai startup kepada siswa SMA Negeri 8 Gowa sebagai upaya meningkatkan literasi kewirausahaan digital dan pemahaman siswa mengenai konsep inovasi dan cara menangkap peluang dari masalah di sekitar menjadi ide usaha rintisan. Minat berwirausaha di kalangan remaja saat ini mulai bergeser ke arah bisnis digital atau startup. Namun, keterbatasan pengetahuan mengenai ekosistem startup seringkali menjadi kendala bagi siswa SMA untuk memulai serta minimnya pengetahuan tentang bagaimana mengelola ide menjadi usaha nyata, kurangnya mentor, dan keterbatasan akses terhadap ekosistem startup menjadi kendala utama dalam mendorong kemandirian ekonomi mereka. Kegiatan PKM ini bertujuan untuk memberikan edukasi mengenai dasar-dasar startup, mulai dari identifikasi masalah, penentuan Value Proposition, hingga pengenalan Business Model Canvas (BMC). Metode yang digunakan adalah sosialisasi interaktif dan workshop perumusan ide. Hasil kegiatan menunjukkan peningkatan pemahaman siswa sebesar 85% terhadap langkah-langkah sistematis membangun startup dibandingkan sebelum edukasi diberikan. keberlanjutan kegiatan ini diharapkan mampu mendorong terbentuknya ekosistem startup lokal yang kuat dan inklusif di kalangan siswa SMA Negeri 8 Gowa.
Entrepreneurship Education Mediation Model in Students' Entrepreneurial Intention: The Role of Risk Perception, Entrepreneurial Attitude, and Entrepreneurship Training Sitti Hajerah Hasyim; Andika Isma; Agung Muliaman Anas
Pinisi Journal of Entrepreneurship Review Vol. 4 No. 2 (2026): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v4i2.435

Abstract

Higher education institutions have a strategic role in encouraging entrepreneurial growth by strengthening entrepreneurial intention among students. Entrepreneurship education not only conveys concepts, but also shapes students' perspectives on risk, fosters entrepreneurial attitudes, and strengthens practical readiness through entrepreneurship training. This study aims to analyze the effects of risk perception, entrepreneurial attitude, and entrepreneurship training on students' entrepreneurial intention, with entrepreneurship education as a mediating variable. The study uses a descriptive-explanatory quantitative approach with a population of students from 8 study programs at the Faculty of Economics and Business, Universitas Negeri Makassar. The sample was determined using proportional random sampling, totaling 101 students. The analysis was conducted to test the direct and indirect (mediating) effects among variables in the research model. The results show that risk perception, entrepreneurial attitude, and entrepreneurship training affect entrepreneurial intention both directly and through entrepreneurship education as a mediator. These findings indicate that strengthening the quality of entrepreneurship education is key to optimizing the effects of attitudes, risk perception, and training on students' entrepreneurial intention. Practically, the results can serve as a reference for lecturers and study program managers in designing more applicable entrepreneurship learning that is integrated with training, strengthening managerial skills, marketing, and decision-making based on business evaluation. Future research is recommended to broaden the scope of variables and develop methodological designs so that understanding of the formation of entrepreneurial intention becomes more comprehensive.