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All Journal AT-TAKLIM: Jurnal Pendidikan Multidisiplin Classroom: Journal of Islamic Education
Wirdatul Hasanah
Program Studi Pendidikan Agama Islam Pascasarjana Universitas Al- Falah As-Sunniyah Kencong Jember
Religion Education Social Sciences Other

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IMPLEMENTASI BAURAN PEMASARAN (MARKETING MIX 7P) DALAM MENINGKATKAN PESERTA DIDIK BARU PADA MADRASAH Wirdatul Hasanah; Titin Nurhidayati
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 3 No. 6 (2026): At-Taklim: Jurnal Pendidikan Multidisiplin (Juni 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v3i6.2087

Abstract

This study aims to determine the implementation of the marketing mix (7P marketing mix) in increasing new student enrollment at MA Plus Nurul Huda Al-Habibi. The increasing competition among educational institutions requires madrasahs to implement effective marketing strategies to attract public interest. The 7P marketing mix consisting of product, price, place, promotion, people, process, and physical evidence is used as an educational marketing strategy to increase the number of new students. This research employed a qualitative approach with a case study design. Data collection techniques included observation, interviews, and documentation. The data sources were obtained from the headmaster, teachers, new student admission committee, and parents. Data analysis techniques were carried out through data reduction, data presentation, and conclusion drawing. The results showed that the implementation of the 7P marketing mix at MA Plus Nurul Huda Al-Habibi was carried out through the provision of superior Islamic-based educational programs, affordable tuition fees, strategic school location, promotion through social media and community activities, competent educators, good administrative services, and adequate facilities and infrastructure. The implementation of these strategies has proven effective in increasing public interest and the number of new student enrollments each year.
PENDIDIKAN AGAMA ISLAM PERSPEKTIF TEORI INTERNASIONALISME SIMBOLIK Diah Ainun Khafidloh; Wirdatul Hasanah; Asnawan; Siti Muthiatun Najiyah; Siti Aminah
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 3 No. 6 (2026): At-Taklim: Jurnal Pendidikan Multidisiplin (Juni 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v3i6.2197

Abstract

This study aims to analyze Islamic Religious Education from the perspective of symbolic interactionism theory. This approach emphasizes that students’ religious understanding is formed through social interactions with teachers, peers, families, and the surrounding community. This research employed a qualitative method with a library research approach. The data were collected from various literature sources such as books, journals, and scientific documents related to symbolic interactionism and Islamic education. The results indicate that the application of symbolic interactionism theory in Islamic Religious Education learning creates a more dialogical, contextual, and meaningful learning process. Teachers play an important role as facilitators in building positive symbolic interactions so that Islamic values can be internalized in students’ daily lives. Furthermore, this approach positively contributes to the development of religious character such as honesty, discipline, responsibility, and social awareness.
Multicultural Education Approach Wirdatul Hasanah; Mohammad Futuh Muafi; Siti Muthiatun Najiyah; Siti Aminah; Diah Ainun Khafidloh; Muhammad Hori
Classroom: Journal of Islamic Education Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/classroom.v3i1.53

Abstract

This study aims to analyze multicultural education approaches in the development of Islamic education systems. Multicultural education is an important strategy in building tolerance, social justice, and respect for diversity. The research method used is library research with a descriptive qualitative approach. The findings show that the implementation of multicultural education can be carried out through curriculum integration, planned school programs, and the active role of teachers. This approach is relevant in shaping inclusive, democratic, and tolerant students.
Co-Authors Asnawan Diah Ainun Khafidloh Mohammad Futuh Muafi Muhammad Hori Siti Aminah Siti Muthiatun Najiyah Titin Nurhidayati