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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ardhiansyah
Universitas Cipasung Tasikmalaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peningkatan Kapasitas SDM Pengelola Wisata Melalui Pelatihan Manajemen Pariwisata Pantai di Desa Cimanuk: Pengabdian Adi Muhammad Nur Ihsan; Arif Muhamad Nurdin; Yudi Setia Rachmanda; Ardhiansyah; Muhammad Marsa Rizqulloh; Gina Agustina; Aditia Abdurachman; Rafi Hafizhni Anggia; Aldy Agustian; Dede Riswandi; Ramdani Alfalah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6043

Abstract

Pantai Padabumi di Desa Cimanuk memiliki potensi wisata yang besar, namun pengelolaannya membutuhkan kesiapan Sumber Daya Manusia (SDM) yang mumpuni. Kegiatan pengabdian kepada masyarakat yang terintegrasi dengan program Kuliah Kerja Nyata (KKN) ini bertujuan untuk meningkatkan kapasitas SDM pengelola wisata, khususnya Kelompok Sadar Wisata (Pokdarwis), melalui pelatihan manajemen pariwisata pantai. Metode pelaksanaan kegiatan meliputi tahap observasi, penyuluhan, dan diskusi interaktif yang melibatkan kolaborasi antara dosen dan mahasiswa. Kegiatan pelatihan ini dihadiri oleh sekitar 49 orang peserta yang terdiri dari anggota Pokdarwis dan warga setempat. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman yang signifikan dari masyarakat pegiat wisata terkait ketahanan pariwisata yang berkelanjutan. Antusiasme peserta sangat terlihat pada sesi diskusi, terutama saat mengkaji isu-isu krusial seperti praktik tata kelola pariwisata yang ideal, resolusi konflik kepentingan, serta strategi pengelolaan keterbatasan anggaran wisata. Tingginya partisipasi aktif ini mengindikasikan bangkitnya kembali gairah dan komitmen masyarakat dalam mengoptimalkan potensi wisata di wilayah mereka. Sinergi antara perguruan tinggi dan masyarakat ini diharapkan menjadi fondasi kuat untuk tata kelola pariwisata Pantai Padabumi yang lebih baik.
Peran Entrepreneurial Competence Generasi Penerus Dalam Mengatasi Stagnasi Bisnis dan Meningkatkan Daya Saing Usaha Bakso Alif Irvansyah; Rina Madyasari; Alfin Nur Arifah; Ardhiansyah
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6537

Abstract

This study examines the role of entrepreneurial competence among successor generations in overcoming business stagnation and enhancing the competitiveness of a family-owned meatball (bakso) business in Singaparna District, Tasikmalaya Regency. The research employed a qualitative case study approach involving three key informants: the business founder (Mr. Sukiyo) and two successor generations (Mr. Wawan and Mr. Purwanto). Data were collected through in-depth interviews, observation, and documentation, and were analyzed using the interactive model of Miles, Huberman, and Saldaña (2014) through source and method triangulation.The findings indicate that the entrepreneurial competence of the successor generations is relatively strong in terms of opportunity identification and daily operational management, but remains weak in product innovation, digital marketing, and financial literacy. Business stagnation is influenced by limited innovation, the absence of structured financial records, and the increasing competition within the local culinary business sector. Nevertheless, the business maintains its competitiveness through the authenticity of its recipe and long-term customer loyalty across generations. The stagnation of the business indicates a tendency toward an autonomy crisis, where business management remains largely centralized under the founder, limiting the successors’ opportunities for decision-making and innovation development.
EKSPLORASI HUBUNGAN DIGITAL MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP BRAND AWARENESS DENGAN DIGITAL LITERACY SEBAGAI VARIABEL MODERASI PADA PRODUK LOZY HIJAB DI KABUPATEN TASIKMALAYA Fiana Putri; Ardhiansyah; Isyana Rahayu; Rina Madyasari
Al-Idarah Vol 7 No 2 (2026): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2026.v7i2.50-64

Abstract

This study aims to explore the influence of digital marketing and customer engagement on brand awareness, with digital literacy as a moderating variable for Lozy Hijab products in Tasikmalaya Regency. Despite the massive growth of the modest fashion industry, brands face challenges in translating social media reach into actual consumer interaction and awareness. This research employs a quantitative approach, collecting data from 100 female consumers through structured questionnaires. The data were analyzed using the SEM-PLS method via SmartPLS software. The results indicate that digital marketing, customer engagement, and digital literacy all have a positive and significant direct impact on brand awareness. Furthermore, digital literacy is proven to significantly strengthen the impact of both digital marketing and customer engagement on brand awareness. These findings categorize digital literacy as a quasi-moderator, indicating it functions as both a predictor and a moderator. This study concludes that high consumer digital proficiency is crucial for optimizing brand communication strategies. The practical implication suggests that brands should integrate digital education into their promotional content to foster more authentic brand recognition.
Pengaruh Promosi Digital dan Kualitas Pelayanan terhadap Keputusan Pembelian dengan Harga sebagai Variabel Moderasi pada Rumah Jahit Glamour Iis Romalah; Rina Madyasari; Yudi Setia Rachmanda; Ardhiansyah
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2283

Abstract

This study is motivated by the low level of purchasing decisions at Rumah Jahit Glamour in Tasikmalaya Regency, indicated by a pre-survey average score of 2.25 (poor category). While prior studies have examined the effects of digital promotion and service quality on purchasing decisions, limited research has integrated price as a moderating variable in conventional tailoring MSMEs undergoing digital transformation. This study aims to analyze the influence of digital promotion and service quality on purchasing decisions and to examine the moderating role of price in these relationships. A quantitative survey approach was employed, involving 40 customers selected through total sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital promotion has a positive and significant effect on purchasing decisions (β = 0.117; p = 0.032), while service quality shows a stronger positive and significant effect (β = 0.584; p = 0.000). However, price does not moderate the relationship between digital promotion, service quality, and purchasing decisions. The model demonstrates strong explanatory power (R² = 0.851). These findings highlight that service quality is the dominant factor influencing purchasing decisions, supported by digital promotion in tailoring service businesses.
Co-Authors Adi Muhammad Nur Ihsan Aditia Abdurachman Aldy Agustian Alfin Nur Arifah Alfin Alif Irvansyah Arif Muhamad Nurdin Dede Riswandi Fiana Putri Gina Agustina Iis Romalah Isyana Rahayu Muhammad Marsa Rizqulloh Rafi Hafizhni Anggia Ramdani Alfalah Rina Madyasari Rina madyasari Yudi Setia Rachmanda