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p-Index From 2021 - 2026
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All Journal Jurnal Fokus Manajemen Bisnis Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Raditha Dwi Vata Hapsari
Universitas Brawijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Platformized Cultural Marketing in Art, Heritage, and Creative Industries: A Systematic Literature Review of Social Media Research Catharina Aprilia Hellyani; Nanang Suryadi; Raditha Dwi Vata Hapsari
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7126

Abstract

Social media has rapidly transformed marketing practices in the arts, heritage, and creative industries. It has shifted from a secondary promotional channel into a strategic infrastructure that shapes branding, audience engagement, visibility, and value creation in platform-mediated environments. However, existing research remains fragmented across cultural sectors, digital platforms, and disciplinary traditions. This study systematically reviews contemporary research on social media and cultural marketing using the PRISMA framework. Data were collected from the Scopus database through a structured Boolean search. From 291 initial records, 94 English-language journal articles published between 2020 and 2026 were selected for final analysis after applying eligibility criteria related to publication year, language, document type, source type, publication stage, subject area, and thematic relevance. The thematic synthesis identifies four main findings. First, social media has reconfigured cultural branding from one-way promotion into platform-adaptive communication based on visual identity, storytelling, and strategic visibility. Second, audience engagement is increasingly understood as a multidimensional process involving participation, co-creation, emotional connection, and relational value. Third, platformization reshapes discoverability and legitimacy through algorithmic visibility, platform metrics, and content-format conventions. Fourth, emerging technologies, including artificial intelligence, analytics, immersive media, and virtual influencers, expand innovation opportunities while raising ethical and managerial concerns related to authenticity, transparency, and institutional capability. This review contributes to cultural marketing and creative economy research by conceptualizing social media as a platformized environment where branding, engagement, visibility, and technological readiness interact to shape cultural value creation. It also identifies gaps in longitudinal, comparative, cross-cultural, and mixed-method studies.
Antecedents, Dimensions, and Outcomes of Gastronomy Experience in Tourism: A Systematic Literature Review Mar'atul Fahimah; Nanang Suryadi; Raditha Dwi Vata Hapsari
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7132

Abstract

Gastronomy experience has become an important construct in tourism studies because food increasingly shapes destination image, tourist satisfaction, memorable experiences, and future travel intention. However, existing studies remain fragmented in terms of terminology, measurement dimensions, antecedent factors, behavioral outcomes, and research contexts. This study aims to systematically synthesize the literature on gastronomy experience in tourism by examining four main aspects: antecedents, experience dimensions, outcomes, and emerging research contexts. A systematic literature review was conducted using the PRISMA approach. The literature search was carried out through the Scopus database and supplemented by manual searches of relevant peer-reviewed journal articles published between 2021 and 2025. After the screening and eligibility process, 48 articles were included in the final review and analyzed using thematic synthesis. The findings show that gastronomy experience is shaped by authenticity, sensory quality, service quality, tourist involvement, social interaction, destination context, and digital mediation. The most frequently identified dimensions are authenticity, memorability, sensory-aesthetic quality, affective response, hospitality/social interaction, novelty, and cognitive-cultural learning. The review further indicates that gastronomy experience contributes to tourist satisfaction, destination image, loyalty, revisit intention, advocacy, willingness to pay, and travel intention. The main contribution of this article is an integrative framework that links antecedents, experience dimensions, mediators/moderators, and behavioral outcomes. This framework clarifies gastronomy experience as a multidimensional construct connecting food consumption, destination value creation, and future tourist mobility.
Time pressure drives impulsive buying behavior through hedonic motivation and utilitarian motivation: An e-commerce perspective Farah Salsabila; Fatchur Rohman; Raditha Dwi Vata Hapsari
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13241

Abstract

People's consumption habits and other aspects of daily life have changed due to the internet's quick development. The COVID-19 pandemic accelerated the adoption of digital platforms, especially e-commerce, but recently, performance has declined on some major platforms, such as Tokopedia. To maintain competitiveness, innovative marketing strategies such as live streaming features through time pressure encourage impulsive buying behavior. This research examines how time pressure affects impulsive buying behavior, considering hedonic and utilitarian motivations as factors that mediate this relationship. The study was motivated by conflicting results from earlier research about how time pressure influences impulsive buying behavior, along with the rising popularity of online shopping via live streams among Generation Z. A quantitative approach was employed using a structured online questionnaire distributed to 170 respondents in Malang, Indonesia, who had purchased fashion products via live streaming in the past three months. Data were analyzed using Structural Equation Modelling with Smart Partial Least Square to evaluate relationships among variables. The findings showed that time pressure significantly and positively influences impulsive buying behavior and hedonic and utilitarian motivation. Both hedonic and utilitarian motivations were also found to positively affect impulsive buying behavior and significantly mediate the relationship between time pressure and impulsive buying behavior. These findings highlight that emotional and rational motivations are crucial in shaping impulsive buying behavior under time pressure in the live streaming environment. The research contributes to understanding consumer behavior in digital commerce and provides practical implications for e-commerce marketers seeking to optimize live-streaming strategies to stimulate impulse buying.
Co-Authors Catharina Aprilia Hellyani Farah Salsabila Fatchur Rohman Mar’atul Fahimah Nanang Suryadi