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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Applied Business and Administration Journal (ABAJ) Journal of Digital Business and Innovation Management Journal of Management and Business Journal of Digital Business & Banking
Anggun Rianda Putri
Universitas Dharma Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Pengaruh Digital Banking dan Kualitas Layanan Terhadap Kepuasaan Nasabah pada Bank Swasta di Jakarta Anggun Rianda Putri; Abdul Hoer
Jurnal Bisnis Digital & Perbankan Vol 2 No 1 (2026): Journal of Digital Business & Banking (Juni)
Publisher : Politeknik Kebangsaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65177/jdbb.v2i1.68

Abstract

Technological developments have encouraged the banking sector to adopt digital services to improve customer satisfaction. Digital banking enables faster, more convenient, and more efficient transactions, while service quality remains a crucial factor in building a positive customer experience. This study aims to analyze the influence of digital banking and service quality on customer satisfaction at private banks in Jakarta.The research method used was a quantitative approach using a survey technique. Data were collected through questionnaires distributed to 150 private bank customers in Jakarta who had used digital banking services. The sampling technique used was purposive sampling. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression, and t-tests and F-tests. The results show that digital banking has a positive and significant effect on customer satisfaction. Service quality also has a positive and significant effect on customer satisfaction. Simultaneously, digital banking and service quality significantly influence customer satisfaction at private banks in Jakarta. This demonstrates that improving the quality of digital systems and responsive service can increase customer satisfaction.   Keywords: digital banking; service quality; customer satisfaction; private banks; Jakarta
The Influencer of Creator and MSME Collaboration on Store Growth in Tiktok Shop Anggun Rianda Putri
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.75466

Abstract

This study examines the influence of collaboration between content creators and micro, small, and medium enterprises (MSMEs) on store growth in TikTok Shop. In the context of rapidly expanding social commerce, collaboration with creators has become an important strategy for MSMEs to increase product exposure and sales performance. This research aims to analyze how partnerships with creators contribute to the development of MSME stores on TikTok Shop. A quantitative approach was employed using survey data collected from 200 MSME owners who actively sell products through TikTok Shop. The respondents were selected using purposive sampling, focusing on MSMEs that have experience collaborating with creators. The data were analyzed using multiple regression to examine the relationship between creator–MSME collaboration and store growth. The findings indicate that collaboration with creators has a positive and significant effect on store growth. Creator partnerships enhance product visibility, consumer trust, and audience engagement, which in turn contribute to increased sales volume and follower growth of MSME stores. The results suggest that the quality and consistency of creator collaboration play an important role in strengthening the performance of MSMEs in the TikTok Shop ecosystem. This study provides practical insights for MSME owners in optimizing creator partnerships as a strategic tool to improve business growth on social commerce platforms. It also contributes to the literature on digital marketing and social commerce by highlighting the role of collaborative marketing in emerging e-commerce environments.
Analisis Pengaruh Social Commerce Terhadap Loyalitas Pelanggan UMKM Fashion Online Anggun Rianda Putri; Rudiyatno; Abdul Hoer Abdul Hoer
Journal of Management and Business Vol 3. No. 1 (2026 May)
Publisher : Universitas Bhakti Asih Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65344/mass.v3i1.147

Abstract

Perkembangan platform social commerce telah mengubah cara UMKM fashion menjangkau konsumen digital. Penelitian ini bertujuan untuk menganalisis pengaruh social commerce terhadap loyalitas pelanggan UMKM fashion online. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 150 konsumen yang aktif berbelanja melalui platform social commerce seperti Instagram Shopping dan TikTok Shop. Variabel penelitian meliputi pengalaman berbelanja, interaksi sosial, dan kualitas konten sebagai variabel bebas, serta loyalitas pelanggan sebagai variabel terikat. Hasil penelitian menunjukkan bahwa social commerce secara signifikan meningkatkan loyalitas pelanggan melalui pengalaman interaktif, engagement, dan kemudahan transaksi. Penelitian ini menyimpulkan bahwa social commerce merupakan strategi efektif bagi UMKM fashion dalam membangun hubungan jangka panjang dengan pelanggan.
Analisis Pengaruh Social Commerce terhadap Loyalitas Pelanggan UMKM Fashion Online Anggun Rianda Putri
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 6 No 1 (2026): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/34fq7336

Abstract

Perkembangan platform social commerce telah mengubah cara UMKM fashion menjangkau konsumen digital. Penelitian ini bertujuan untuk menganalisis pengaruh social commerce terhadap loyalitas pelanggan UMKM fashion online. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 200 konsumen yang aktif berbelanja melalui platform social commerce seperti Instagram Shopping dan TikTok Shop. Variabel penelitian meliputi pengalaman berbelanja, interaksi sosial, dan kualitas konten sebagai variabel bebas, serta loyalitas pelanggan sebagai variabel terikat. Hasil penelitian menunjukkan bahwa social commerce secara signifikan meningkatkan loyalitas pelanggan melalui pengalaman interaktif, engagement, dan kemudahan transaksi. Penelitian ini menyimpulkan bahwa social commerce merupakan strategi efektif bagi UMKM fashion dalam membangun hubungan jangka panjang dengan pelanggan. Kata kunci: Social Commerce, Loyalitas Pelanggan, UMKM Fashion, Engagement Konsumen, Pemasaran Digital
Analysis of the Effectiveness of Digital Marketing Strategies on Customer Engagement on E-Commerce Platforms in Indonesia Anggun Rianda Putri; Abdoel Hoer; Rudiyanto
Applied Business and Administration Journal Vol. 5 No. 1 (2026): The Effectiveness of Implementing Information Systems in Enhancing Accountabili
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v5i1.398

Abstract

This study aims to analyze the effectiveness of digital marketing strategies in enhancing customer engagement on e-commerce platforms in Indonesia. The research focuses on examining how various elements of digital marketing, including social media activities, visual content, promotional personalization, and technology-based interactions, influence consumer engagement in digital environments. The study employs a quantitative approach by distributing questionnaires to 350 respondents who are active users of e-commerce platforms such as Shopee, Tokopedia, and Lazada within the past year. The data were analyzed using multiple linear regression to examine the influence of each variable. The results indicate that digital marketing strategies have a positive and significant impact on customer engagement, particularly in terms of content personalization and real-time interactions through features such as live chat and push notifications. These findings emphasize that the success of e-commerce platforms in enhancing consumer engagement is strongly influenced by their ability to optimize relevant and user-centered digital strategies. This study contributes to the development of more adaptive and competitive digital marketing practices within the 2025 digital business landscape.
LITERASI DIGITAL SEBAGAI PEMICU KEMAMPUAN BERPIKIR KRITIS SISWA SD Anggun Rianda Putri; Devi Purwanti; Laely Rizki Maulia
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.14494

Abstract

This study aims to analyze the role of digital literacy as a driver of critical thinking skills among elementary school students. In the digital era, students are increasingly exposed to vast amounts of information through various digital platforms, making digital literacy a crucial competency. Digital literacy not only includes the ability to access and use digital technology but also involves evaluating information, understanding content, and making informed decisions critically.This research uses a literature review method by examining and synthesizing relevant studies from national and international journals published between 2020 and 2025. The data collection technique is conducted through documentation of scientific articles, books, and reports related to digital literacy and critical thinking in primary education. The analysis is carried out using a qualitative descriptive approach to identify patterns, relationships, and key findings from previous research. The results show that digital literacy has a significant role in enhancing students’ critical thinking skills. Students with good digital literacy are more capable of analyzing information, distinguishing credible sources, and developing logical reasoning. Furthermore, the integration of digital learning tools supports interactive and student-centered learning, which strengthens critical thinking abilities. This study concludes that strengthening digital literacy in elementary education is essential to foster students’ critical thinking skills in facing the challenges of the digital era.
DAMPAK INOVASI DIGITAL BERBASIS AL TERHADAP PERILAKU PEMBELIAN KONSUMEN GENERASI Z DI EKONOMI ONLINE Anggun Rianda Putri
Journal of Management and Business Vol 3. No. 1 (2026 May)
Publisher : Universitas Bhakti Asih Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65344/mass.v3i1.149

Abstract

Perkembangan teknologi digital mendorong perubahan signifikan dalam strategi pemasaran perusahaan, khususnya pada platform e-commerce yang semakin banyak digunakan oleh Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap keputusan pembelian Generasi Z pada e-commerce di Indonesia. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 150 responden Generasi Z yang aktif berbelanja melalui platform e-commerce seperti Shopee, Tokopedia, dan TikTok Shop. Variabel digital marketing yang dikaji mencakup pemasaran media sosial, iklan digital, konten pemasaran, dan promosi berbasis aplikasi. Hasil penelitian menunjukkan bahwa seluruh dimensi digital marketing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Strategi konten pemasaran yang menarik, penawaran promosi yang relevan, serta intensitas penggunaan media sosial menjadi faktor yang paling dominan mendorong minat beli Generasi Z. Penelitian ini menegaskan bahwa perusahaan e-commerce perlu mengoptimalkan pemanfaatan media digital, khususnya konten visual dan interaktif, untuk meningkatkan konversi pembelian. Temuan ini diharapkan dapat menjadi referensi bagi pelaku bisnis dalam merancang strategi pemasaran digital yang lebih efektif dalam menjangkau konsumen muda.
Pengaruh Hyper-Personalization Berbasis AI terhadap Loyalitas Konsumen pada E-Commerce Lokal Indonesia Anggun Rianda Putri
Journal of Management and Business Vol 3. No. 1 (2026 May)
Publisher : Universitas Bhakti Asih Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65344/mass.v3i1.168

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh hyper-personalization berbasis Artificial Intelligence (AI) terhadap loyalitas konsumen pada e-commerce lokal di Indonesia. Hyper-personalization dipahami sebagai pendekatan pemasaran digital yang menggunakan data perilaku, riwayat transaksi, preferensi, serta algoritma AI untuk memberikan rekomendasi dan pengalaman belanja yang sangat personal kepada pengguna. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner online kepada 150 responden yang merupakan pengguna aktif platform e-commerce lokal seperti Tokopedia, Bukalapak, dan Blibli. Teknik analisis yang digunakan adalah regresi linear berganda untuk melihat sejauh mana variabel hyper-personalization yang mencakup personalisasi rekomendasi produk, pesan pemasaran adaptif, dan tampilan antarmuka dinamis memengaruhi loyalitas konsumen. Hasil penelitian menunjukkan bahwa hyper-personalization berbasis AI berpengaruh positif dan signifikan terhadap loyalitas konsumen, khususnya pada aspek niat pembelian ulang dan komitmen terhadap merek lokal. Temuan ini memberikan implikasi penting bagi pelaku e-commerce lokal untuk meningkatkan kualitas algoritma AI dan memanfaatkan data pelanggan secara etis guna memperkuat hubungan jangka panjang dengan konsumen.
Co-Authors Abdoel Hoer Abdul Hoer Abdul Hoer Abdul Hoer Devi Purwanti Laely Rizki Maulia Rudiyanto Rudiyatno