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All Journal Journal of Digital Business and Innovation Management Journal of Digital Business & Banking
Anggun Rianda Putri
Universitas Dharma Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Pengaruh Digital Banking dan Kualitas Layanan Terhadap Kepuasaan Nasabah pada Bank Swasta di Jakarta Anggun Rianda Putri; Abdul Hoer
Jurnal Bisnis Digital & Perbankan Vol 2 No 1 (2026): Journal of Digital Business & Banking (Juni)
Publisher : Politeknik Kebangsaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65177/jdbb.v2i1.68

Abstract

Technological developments have encouraged the banking sector to adopt digital services to improve customer satisfaction. Digital banking enables faster, more convenient, and more efficient transactions, while service quality remains a crucial factor in building a positive customer experience. This study aims to analyze the influence of digital banking and service quality on customer satisfaction at private banks in Jakarta.The research method used was a quantitative approach using a survey technique. Data were collected through questionnaires distributed to 150 private bank customers in Jakarta who had used digital banking services. The sampling technique used was purposive sampling. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression, and t-tests and F-tests. The results show that digital banking has a positive and significant effect on customer satisfaction. Service quality also has a positive and significant effect on customer satisfaction. Simultaneously, digital banking and service quality significantly influence customer satisfaction at private banks in Jakarta. This demonstrates that improving the quality of digital systems and responsive service can increase customer satisfaction.   Keywords: digital banking; service quality; customer satisfaction; private banks; Jakarta
The Influencer of Creator and MSME Collaboration on Store Growth in Tiktok Shop Anggun Rianda Putri
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

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Abstract

This study examines the influence of collaboration between content creators and micro, small, and medium enterprises (MSMEs) on store growth in TikTok Shop. In the context of rapidly expanding social commerce, collaboration with creators has become an important strategy for MSMEs to increase product exposure and sales performance. This research aims to analyze how partnerships with creators contribute to the development of MSME stores on TikTok Shop. A quantitative approach was employed using survey data collected from 200 MSME owners who actively sell products through TikTok Shop. The respondents were selected using purposive sampling, focusing on MSMEs that have experience collaborating with creators. The data were analyzed using multiple regression to examine the relationship between creator–MSME collaboration and store growth. The findings indicate that collaboration with creators has a positive and significant effect on store growth. Creator partnerships enhance product visibility, consumer trust, and audience engagement, which in turn contribute to increased sales volume and follower growth of MSME stores. The results suggest that the quality and consistency of creator collaboration play an important role in strengthening the performance of MSMEs in the TikTok Shop ecosystem. This study provides practical insights for MSME owners in optimizing creator partnerships as a strategic tool to improve business growth on social commerce platforms. It also contributes to the literature on digital marketing and social commerce by highlighting the role of collaborative marketing in emerging e-commerce environments.
Co-Authors Abdul Hoer