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All Journal Primanomics : Jurnal Ekonomi & Bisnis BJRM (Bongaya Journal of Research in Management)
Shandy Puspita
STIE Wiyatamandala
Humanities Economics, Econometrics & Finance Education

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The Influence of Work Motivation, Work Environment, Work Culture, and Work-Life Balance on Gen Z Employee Perfomance in Jakarta Titi Indri; Karyn Desvrilla; Christyna Capriaty; Shandy Puspita
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.4035

Abstract

Human Resources (HR) is the key to a company’s success, where employee performance is the main reflection. The challenges of managing HR are increasingly complex as the population grows rapidly, especially with the arrival of Generation Z (birth years 1997-2012) who now dominate the workforce. Known for their high adaptability and digital skills, Generation Z is not free from obstacles. A survey noted companies dissatisfaction with their performance. Therefore, this study was conducted to re-examine the determinants of Generation Z performance, by adding work-life balance as a new independent variable, in line with the recommendations of previous research on work motivation, work environment and work culture. The results of this study indicate that work motivation, work environment, work culture and work life balance have a positive and significant influence on the performance of Generation Z employee in Jakarta.
Peran Food Vlogger dalam Membentuk Minat Beli Gen Z di Jakarta Yonathan Kristian; Shandy Puspita
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.1022

Abstract

Fenomena meningkatnya popularitas food vlogger di media sosial menjadikan influencer sebagai salah satu strategi utama dalam pemasaran digital, khususnya di kalangan Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Argumen, Tingkat Kepercayaan, Daya Tarik, dan Media Sosial food vlogger sebagai social media influencer terhadap Minat Beli Produk Makanan di kalangan Followers Gen Z di Jakarta. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif asosiatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner secara daring kepada 187 responden yang merupakan pengguna aktif media sosial berusia 14-29 tahun dan mengikuti akun food vlogger. Data dianalisis menggunakan uji regresi linear berganda dengan bantuan perangkat lunak SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial Kualitas Argumen, Tingkat Kepercayaan, Daya Tarik, dan Media Sosial berpengaruh positif dan signifikan terhadap Minat Beli Produk Makanan. Secara simultan, keempat variabel tersebut juga berpengaruh signifikan terhadap Minat Beli. Temuan ini menegaskan bahwa kombinasi antara kredibilitas konten, kepercayaan terhadap influencer, dan strategi digital marketing efektif dalam membangun keputusan pembelian pada generasi muda di era digital.
Co-Authors Christyna Capriaty Karyn Desvrilla Titi Indri Yonathan Kristian