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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Ahda Segati
Institut Agama Islam Imam Syafii (IMSYA) Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Konseptual melalui Bibliometric-Systematic Literature Review: Keberhasilan Redenominasi Rupiah dan Implikasinya terhadap Pertumbuhan Ekonomi Indonesia Surya Tegar Widjiantoro; Ahda Segati; Yusrizal Yusrizal
Jesya Vol 9 No 2 (2026): FORTHCOMING ARTICLES : JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2689

Abstract

Rencana redenominasi rupiah dalam PMK Nomor 70 Tahun 2025 muncul di tengah tekanan nilai tukar, sementara kajian terdahulu masih terbatas pada studi parsial dan belum memetakan kondisi kritis keberhasilannya bagi Indonesia. Penelitian ini menggunakan Bibliometric-Systematic Literature Review (B-SLR) terhadap 27 artikel Scopus, dianalisis dengan VOSviewer melalui keyword co-occurrence analysis dan sintesis naratif tematik. Hasil penelitian mengidentifikasi empat kluster: Redenomination Risk & Monetary Union Shock, Legal & Financial Contract Redenomination, Economic Impact, Growth & Policy, dan Policy Implementation & Public Perception. Sintesis menunjukkan bahwa keberhasilan redenominasi bergantung pada kesiapan analitik-legislatif, sosialisasi tersegmentasi untuk mencegah money illusion, kesiapan ekosistem bisnis, dan manajemen biaya transisi. Kontribusi penelitian ini adalah menyusun kerangka konseptual keberhasilan redenominasi rupiah yang menghubungkan risiko kebijakan, perilaku publik, kesiapan institusional, dan pertumbuhan ekonomi. Keterbatasan penelitian terletak pada jumlah artikel yang terbatas dan penggunaan basis data Scopus, sehingga studi lanjutan perlu memperluas sumber data dan pengujian empiris.
Pengaruh Promosi Media Sosial dan Kesadaran Halal terhadap Keputusan Pembelian Produk Makanan Kekinian pada Generasi Z di Kota Pekanbaru Yusnidar Via Arnanda; Ahda Segati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 3 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/gk50kr69

Abstract

The development of digital technology and social media has had a significant influence on consumer behavior in purchasing products, especially trendy food products. Social media has become an effective promotional tool because it is able to reach consumers widely and provide product information quickly. However, consumers’ purchasing decisions are not only influenced by promotions through social media, but also by other factors such as halal awareness.This study aims to determine the effect of social media promotion and halal awareness on purchasing decisions. The research method used is a quantitative method with data collection techniques through distributing questionnaires to 100 respondents who have purchased trendy food products through social media. The data obtained were then analyzed using multiple linear regression analysis with several testing stages, namely validity test, reliability test, classical assumption test, t-test, and F-test.The results of the study indicate that social media promotion has a positive and significant effect on purchasing decisions, while halal awareness does not have a significant effect on purchasing decisions. Simultaneously, social media promotion and halal awareness influence purchasing decisions with a coefficient of determination value of 0.235, which shows that 23.5% of purchasing decisions can be explained by these two variables. Based on these findings, it can be concluded that social media promotion is the main factor influencing consumers’ purchasing decisions.
Co-Authors Surya Tegar Widjiantoro Yusnidar Via Arnanda Yusrizal Yusrizal