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All Journal DEVOTE: Jurnal Pengabdian Masyarakat Global
Jeffry Nugraha
Universitas Bakti Tunas Husada
Computer Science & IT Education Environmental Science Social Sciences Other

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TRANSFORMASI DIGITAL: LAYANAN PRODUK & PROMOSI UNTUK UMKM (USAHA MIKRO, KECIL, DAN MENENGAH) DI SMK KEHUTANAN SOBAT BUMI, KAWALU KOTA TASIKMALAYA Jeffry Nugraha; Sutopo Sutopo; Adie Pamungkas; Hana Diana Maria
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4718

Abstract

This community service activity, organized by the Digital Business Study Program of the Faculty of Technology and Business at Universitas Bakti Tunas Husada, focuses on increasing digital literacy and promoting digital transformation among local Small and Medium Enterprises (SMEs) in Kelurahan Urug, Kawalu, Tasikmalaya. The activity aims to enhance the competitiveness of local businesses by introducing Artificial Intelligence (AI) tools for digital marketing and product promotion. The participants, consisting of farmers, SME owners, and community members, received insights on leveraging digital marketing platforms and AI to improve the visibility and reach of their products. The program successfully engaged the participants through interactive discussions and practical demonstrations, fostering a deeper understanding of how digital transformation can boost their businesses. The results indicate a strong motivation among the community to continue utilizing digital tools, ensuring the sustainability of this initiative.
Co-Authors Adie Pamungkas Hana Diana Maria Sutopo Sutopo