Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Business Innovation and Entrepreneurship Journal DEVOTE: Jurnal Pengabdian Masyarakat Global
Hana Diana Maria
Universitas Bakti Tunas Husada
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact Online Customer Reviews, Discount, User Interface On Purchase Decision Hana Diana Maria; Firdan Gusmara Kusumah; Adie Pamungkas; Elvira Natasya Maulida
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.1036

Abstract

The evolving industry has brought major changes to consumer behavior, where people now rely more on technology to fulfill their daily needs. Society is heavily influenced by technological advancements that drive a shift from traditional purchasing behavior to digitalization. Recommendations from friends, family, advertisements, and digital purchases are the main factors that influence purchasing decisions. In addition, online customer reviews and discounts are becoming important elements that influence consumer choices, allowing them to compare various products easily. The purpose of this research is to explore the extent to which online customer reviews, promotional discounts, and user interface features affect consumers' purchasing decisions on the Shopee platform within the context of Tasikmalaya City. This research applies quantitative and descriptive methods, through a causal associative approach. Sampling applied a simple random sampling technique where the total sample size was 390 respondents from a total population of 14,544 people. The data was processed and analyzed using the SPSS 2.0 software application. The results showed a significant influence of online customer reviews, discounts, and user interfaces on purchase decisions on the Shopee platform service application, both individually and simultaneously
TRANSFORMASI DIGITAL: LAYANAN PRODUK & PROMOSI UNTUK UMKM (USAHA MIKRO, KECIL, DAN MENENGAH) DI SMK KEHUTANAN SOBAT BUMI, KAWALU KOTA TASIKMALAYA Jeffry Nugraha; Sutopo Sutopo; Adie Pamungkas; Hana Diana Maria
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4718

Abstract

This community service activity, organized by the Digital Business Study Program of the Faculty of Technology and Business at Universitas Bakti Tunas Husada, focuses on increasing digital literacy and promoting digital transformation among local Small and Medium Enterprises (SMEs) in Kelurahan Urug, Kawalu, Tasikmalaya. The activity aims to enhance the competitiveness of local businesses by introducing Artificial Intelligence (AI) tools for digital marketing and product promotion. The participants, consisting of farmers, SME owners, and community members, received insights on leveraging digital marketing platforms and AI to improve the visibility and reach of their products. The program successfully engaged the participants through interactive discussions and practical demonstrations, fostering a deeper understanding of how digital transformation can boost their businesses. The results indicate a strong motivation among the community to continue utilizing digital tools, ensuring the sustainability of this initiative.
Co-Authors Adie Pamungkas Elvira Natasya Maulida Firdan Gusmara Kusumah Jeffry Nugraha Sutopo Sutopo