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All Journal Agrimansion: Agribusiness Management & Extension Jurnal Pengabdian West Science
Mutiara Mita Kasia
Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Pemberdayaan Poklahsar Anggun Melalui Diversifikasi Ikan Presto Berbumbu Berbasis Blue Economy di Dusun Lekok, Kabupaten Lombok Utara Shelly Sylvia Agustina; Mutiara Mita Kasia; Farah Ainun Jamil; Ade Rezkika Nasution; Mohammad Alwi Shahab; I Gusti Putu Bayu Paramayuda
Jurnal Pengabdian West Science Vol 5 No 05 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i05.3455

Abstract

Program pengabdian kepada masyarakat ini berfokus pada pemberdayaan masyarakat pesisir melalui diversifikasi produk ikan layang presto berbumbu berbasis konsep blue economy di Dusun Lekok, Kabupaten Lombok Utara. Program ini bertujuan untuk meningkatkan pengetahuan, keterampilan teknis, dan kemandirian ekonomi masyarakat dalam pengolahan hasil perikanan. Kegiatan dilaksanakan menggunakan pendekatan partisipatif dan berkelanjutan melalui penyuluhan, pelatihan, praktik langsung, pendampingan, monitoring, dan evaluasi. Pelaksanaan kegiatan meliputi pemilihan bahan baku, penanganan ikan secara higienis, formulasi bumbu, teknik presto, pengemasan vakum, dan pelabelan produk. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam pengolahan ikan, sanitasi, pengemasan, serta peningkatan kualitas produk. Selain itu, program ini meningkatkan partisipasi kelompok, motivasi berwirausaha perempuan pesisir, dan pemanfaatan sumber daya laut secara berkelanjutan melalui produk perikanan bernilai tambah dan berpotensi ekonomi tinggi.
Sosialisasi Bawang Putih Lokal Sembalun Menjadi Pasta Premium: Penguatan Produksi dan Pemasaran Digital KWT Segara Muncar Daeva Raisa; Dyah Ayu Suryaningrum; Muktazam Muktazam; Mutiara Mita Kasia; Luluk Lailatun Nurjannah
Jurnal Pengabdian West Science Vol 5 No 05 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i05.3462

Abstract

Pengembangan produk olahan bawang putih lokal Sembalun masih menghadapi kendala pada aspek produksi, pengemasan, pelabelan, legalitas, dan pemasaran digital. Kegiatan pengabdian ini berfokus pada sosialisasi penguatan produksi dan pemasaran pasta bawang putih premium pada anggota KWT Segara Muncar, Desa Sajang, Kecamatan Sembalun. Tujuan kegiatan adalah meningkatkan pengetahuan anggota KWT mengenai fungsi alat produksi, teknik pengemasan, informasi label, serta strategi pemasaran berbasis 4P. Metode yang digunakan meliputi pendekatan partisipatif, sosialisasi, diskusi, demonstrasi alat, serta evaluasi pengetahuan melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman anggota KWT mengenai penggunaan food dehydrator, chopper, dan heat gun, pemilihan kemasan botol plastik, penggunaan segel, penyusunan label informatif, serta strategi pemasaran produk. Kegiatan ini menjadi dasar awal bagi penguatan kapasitas KWT dalam mengembangkan pasta bawang putih lokal yang lebih bermutu, menarik, dan berdaya saing.
STRATEGI PENGEMBANGAN USAHA PRODUKSI TAHU LOLOR DI KECAMATAN MASBAGIK KABUPATEN LOMBOK TIMUR Eko Supriastuti; Mutiara Mita Kasia; Farah Ainul Jamil
JURNAL AGRIMANSION Vol 27 No 1 (2026): Jurnal Agrimansion April 2026
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v27i1.1835

Abstract

Lolor tofu is a typical tofu product from Masbagik District, East Lombok Regency. Lolor tofu is made from soybeans which has a different texture from tofu in general. The texture of lolor tofu is relatively smooth and chewy with a shape like a cow's brain (lolor). The texture and shape of lolor tofu are characteristic so that it is very popular with consumers. However, producers have not been able to develop their business to a larger scale, marketing of lolor tofu is still small-scale or home-based. This is because producers do not yet know the strategy used to develop a lolor tofu business. This study aims to: Determine the internal and external factors of developing a lolor tofu production business in Masbagik District and formulate a strategy for developing a lolor tofu production business in Masbagik District. The method used in this study is a descriptive method. The unit of analysis of this study is the lolor tofu consumer. The number of respondents was determined by quota sampling of 10 respondents each in each selected hamlet so that the total number of respondents was 30 respondents. The determination of respondents was carried out using an accidental sampling approach, and analyzed using a SWOT analysis. he analysis results obtained several strategies, namely 1). Optimizing the supply of local raw materials with government support. 2). Utilizing the distinctive taste to attract healthy consumers to expand the tofu lolor market by promoting the product through digital platforms. 3). Business management training from related agencies on packaging design and branding, legality and distribution permits through online platforms. 4). Establishing partnerships with cooperatives or BUMDes for access to capital. 5). Optimizing the supply of local raw materials with government support. 6). Utilizing the distinctive taste to attract healthy consumers to expand the tofu lolor market by promoting the product through digital platforms. 7). Improving production quality to be able to compete by designing product labels according to BPOM/PIRT standards. 8). Diversifying products and marketing channels to strengthen appeal.
KOMPETENSI PELAKU INDUSTRI KECIL DAN MENENGAH DALAM KONTEKS SMART ECONOMY: ANALISIS KAPASITAS OPERASIONAL, ADOPSI TEKNOLOGI, DAN KONEKTIVITAS BISNIS DI KOTA MATARAM, INDONESIA Mutiara Mita Kasia; Idiatul Fitri Danasari; Sri Maryati; Ni Made Wirastika Sari; Iga Nabila Ouwan Azzahra
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1994

Abstract

In the Province of West Nusa Tenggara, Micro, Small, and Medium Enterprises (MSMEs) in the manufacturing sector contribute 3.76 percent to the Regional Gross Domestic Product (RGDP) and absorb 10.11 percent of the workforce. Their strategic role as a foundation of local and national economic activity highlights the need to strengthen their capacity, particularly amid ongoing digital transformation. This study analyzes the competency levels of Small and Medium Industry (SMI) actors in Mataram City in the context of the smart economy, which requires adequate capabilities in technology adoption, operational (entrepreneurial) capacity, and business connectivity. A mixed-method approach with a convergent parallel design was employed, involving 43 SMI respondents. The research instrument consisted of four constructs: Technology & Innovation Adoption (3 items, α=0.671), Operational Capacity (3 items, α=0.434), Product Image (1 item), and Business Connectivity (3 items, α=0.706). The findings show that most SMI actors are women of productive age, hold undergraduate degrees, operate small-scale businesses, and rely on personal capital, with monthly capital and turnover generally below IDR 50 million. Results indicate that 93.0% of SMIs exhibit high technological adoption (M=3.71), 72.1% demonstrate adequate operational capacity (M=3.15), and all respondents report positive product image (M=3.98). However, only 11.6% achieve high business connectivity (M=2.10), making it the weakest dimension. Correlation analysis reveals significant relationships between Operational Capacity and Business Connectivity (r=0.489, p<0.001), and between Technology Adoption and Business Connectivity (r=0.373, p<0.05). Senior entrepreneurs (>45 years) display the highest business connectivity, while younger entrepreneurs (26–35 years) lead in technology adoption. Policy recommendations emphasize enhancing digital connectivity, building collaborative ecosystems, and utilizing senior entrepreneurs as mentors.
Co-Authors Ade Rezkika Nasution Daeva Raisa Dyah Ayu Suryaningrum Eko Supriastuti Farah Ainul Jamil Farah Ainun Jamil I Gusti Putu Bayu Paramayuda Idiatul Fitri Danasari Iga Nabila Ouwan Azzahra Luluk Lailatun Nurjannah Mohammad Alwi Shahab Muktazam Muktazam Ni Made Wirastika Sari, Ni Made Wirastika Shelly Sylvia Agustina Sri Maryati