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All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Economics, Business, Management, & Accounting Journal Journal Economics Technology and Entrepreneur JIMEK
Rina madyasari
Universitas Cipasung Tasikmalaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Influencer TikTok Terhadap Brand Awareness Produk Somethinc Pada Generasi Z Dengan Interaktivitas Pengguna Sebagai Variabel Mediasi Anne Zahratussa’adah; Aditia abdurachman; Rina madyasari; Alfin nur arifah
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.2978

Abstract

This study aims to analyze the influence of TikTok influencers on brand awareness of Somethinc products among Generation Z in Indonesia, with user interactivity as a mediating variable. This research is motivated by the suboptimal brand awareness of Somethinc despite utilizing TikTok influencers as a digital marketing strategy. Furthermore, previous research on the influence of influencer marketing on brand awareness has shown mixed results, while studies on the role of user interactivity as a mediating variable are still limited. The novelty of this study lies in examining user interactivity in explaining the relationship between TikTok influencers and brand awareness of local skincare products. The study used a quantitative approach involving 135 Generation Z TikTok users in Indonesia. The results showed that TikTok influencers positively influence user interactivity and brand awareness. User interactivity also positively influences brand awareness and partially mediates the relationship. These findings suggest that Somethinc needs to optimize interactive campaigns and user-generated content to increase brand awareness.
Peran Entrepreneurial Competence Generasi Penerus Dalam Mengatasi Stagnasi Bisnis dan Meningkatkan Daya Saing Usaha Bakso Alif Irvansyah; Rina Madyasari; Alfin Nur Arifah; Ardhiansyah
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6537

Abstract

This study examines the role of entrepreneurial competence among successor generations in overcoming business stagnation and enhancing the competitiveness of a family-owned meatball (bakso) business in Singaparna District, Tasikmalaya Regency. The research employed a qualitative case study approach involving three key informants: the business founder (Mr. Sukiyo) and two successor generations (Mr. Wawan and Mr. Purwanto). Data were collected through in-depth interviews, observation, and documentation, and were analyzed using the interactive model of Miles, Huberman, and Saldaña (2014) through source and method triangulation.The findings indicate that the entrepreneurial competence of the successor generations is relatively strong in terms of opportunity identification and daily operational management, but remains weak in product innovation, digital marketing, and financial literacy. Business stagnation is influenced by limited innovation, the absence of structured financial records, and the increasing competition within the local culinary business sector. Nevertheless, the business maintains its competitiveness through the authenticity of its recipe and long-term customer loyalty across generations. The stagnation of the business indicates a tendency toward an autonomy crisis, where business management remains largely centralized under the founder, limiting the successors’ opportunities for decision-making and innovation development.
Pengaruh Pendidikan Non-Formal dan Pelatihan Keterampilan Terhadap Kinerja Womenpreneur di Pedesaan Kabupaten Tasikmalaya Ghaida Nur Azizah; Alfin Nur Arifah; Herdiyanti; Rina Madyasari
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6642

Abstract

Women entrepreneurs in rural areas occupy a pivotal position within Indonesia's inclusive economic development; however, the level of their business performance remains suboptimal due to constrained access to capacity-building initiatives. The objective of this study was to assess the extent to which non-formal education and skill development increase the welfare of female entrepreneurs in a rural district of Tasikmalaya Regency. Through a survey design and quantitative explanatory techniques, information was collected from 100 female micro-business owners selected through purposive sampling. The major data collection instrument was a structured questionnaire with a 1–5 Likert scale. Multiple linear regression was then utilized to examine the data with SPSS software. The outcomes showed that the performance of female entrepreneurs was positively and statistically significantly influenced by non-formal education and skills development. Taken together, these two variables account for 51.0% of the total variance in womenpreneur performance. These results carry important implications for policymakers and local government authorities, who are urged to institutionalize and integrate non-formal education and skills training into structured empowerment frameworks aimed at advancing business performance and economic self-reliance among rural women in Tasikmalaya Regency.
Pengaruh Modal Sosial dan Jaringan Bisnis Terhadap Pengembangan Usaha Bordir di Kota Tasikmalaya Resky Ichsan Taufik; Alfin Nur Arifah; Rina Madyasari; Yudi Setia Rachmanda
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6699

Abstract

The embroidery industry is one of the leading business sectors in Tasikmalaya City and has significant potential to support regional economic growth. However, many business owners still face limitations in utilizing social capital and developing business networks, resulting in less optimal business development. This study aims to examine the influence of Social Capital and Business Networks on the Development of Embroidery Businesses in Tasikmalaya City. This research employed a quantitative method with a survey approach. The population consisted of embroidery business owners in Tasikmalaya City, with a sample of 94 respondents selected using purposive sampling. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), F-test, and t-test with the assistance of IBM SPSS Statistics. The results indicate that Social Capital has a positive and significant effect on Business Development, with a regression coefficient of 0.356 and a significance value of 0.002. Business Networks also have a positive and significant effect on Business Development, with a regression coefficient of 0.463 and a significance value of 0.000. These findings suggest that stronger social capital and broader business networks contribute to higher levels of embroidery business development in Tasikmalaya City
Pengaruh Cash Conversion Cycle (CCC) dan Working Capital Turnover (WCT) terhadap Return on Assets (ROA): (Studi Empiris pada Perusahaan Subsektor Garmen dan Tekstil yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024) Yasinta Fauziah; Rina Madyasari
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 6 No. 2 (2026): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v6i2.142

Abstract

This study aims to empirically prove the contributions of the Cash Conversion Cycle (CCC) and Working Capital Turnover (WCT) toward the Return on Assets (ROA) of textile and textile product sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2021–2024 period. Employing a quantitative research design coupled with a purposive sampling technique for sample selection, this study utilizes 59 observation units from 16 companies that met the criteria. Based on the multiple linear regression analysis conducted via IBM SPSS, the results indicate that, partially, both the CCC and WCT variables exert a significant negative impact on the companies' ROA level. Simultaneously, the model demonstrates a highly robust predictive power, with the coefficient of determination reaching 94.6%. These findings reinforce that efficiency in the cash cycle duration and acceleration of working capital turnover serve as primary determinants for textile companies in optimizing asset utilization to achieve competitive returns..
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO X.A.H.A.R.A KABUPATEN TASIKMALAYA Neng Hasna Nabilah; Rina Madyasari; Alfin Nur Arifah; Yudi Setia Rachmanda
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2497

Abstract

This research is based on the phenomenon of declining sales experienced by the X.A.H.A.R.A store in Tasikmalaya Regency. The purpose of this study is to analyze the influence of Social Media Marketing and Brand Image, both individually and in combination, on consumer purchasing decisions at the X.A.H.A.R.A store in Tasikmalaya Regency. The method used is a quantitative approach, with descriptive and verification approaches. This study also involved respondents aged at least 17 years who had gone through the product purchasing process at the store. Primary data collection was conducted through the distribution of online questionnaires to 100 respondents selected using purposive sampling techniques, using the Cochran formula. The data analysis stage was completed with the assistance of SPSS statistical software. The results of the testing in this research confirm that strengthening Social Media Marketing strategies and building a solid Brand Image are crucial aspects for companies in stimulating consumer purchasing decisions.
MODEL KUANTITATIF DAYA SAING UMKM KULINER: PENGARUH INOVASI PRODUK, HARGA, LOKASI PADA RIZKY SNACK Aghnia Ghaida; Rina Madyasari; Alfin Nur Arifah; Yudi Setia Rachmanda
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2499

Abstract

The increasingly competitive landscape for MSMEs compels business owners to enhance their competitiveness through various strategies, such as product innovation, pricing, and location. This study aims to examine and analyze the impact of product innovation, pricing, and location on the competitive advantage of the MSME "Rizky Snack" in Garut Regency. A quantitative approach was employed, utilizing a survey method in which questionnaires were distributed to Rizky Snack consumers. The data were analyzed using SPSS software and multiple linear regression analysis. The results indicate that product innovation, pricing, and location have a positive and significant effect on the competitiveness of Rizky Snack. Consequently, it can be concluded that enhancing product innovation, implementing competitive pricing strategies, and selecting an optimal location can boost Rizky Snack's competitive advantage in Garut Regency, thereby helping the business maintain its market position and navigate the evolving competitive landscape
Pengaruh Strategi Pemasaran dan Manajemen Merek terhadap Kinerja UMKM di Era Media Digital : Studi Kasus UMKM Di Kota Tasikmalaya Syifaul Munawaroh; Alfin Nur Arifah; Yudi Setia Rachmanda; Rina Madyasari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12214

Abstract

The rapid expansion of the digital economy has simultaneously generated new market opportunities and intensified competitive pressures for micro, small, and medium enterprises (MSMEs). In Tasikmalaya City, home to 2,942 registered active MSMEs, a preliminary survey conducted among 20 business owners revealed that marketing capabilities, brand management practices, and overall business performance were all assessed at low levels, underscoring the need for empirical investigation. This study was therefore designed to examine the extent to which marketing strategy and brand management influence MSME performance within the context of the digital media landscape. A quantitative methodology with an associative-causal design was employed. Data were gathered from 97 purposively selected respondents using a Likert-scale questionnaire instrument. Multiple linear regression analysis was conducted following verification of all classical assumption criteria. The findings demonstrate that marketing strategy (β = 0.541, t = 7.579, p = 0.000) and brand management (β = 0.429, t = 6.016, p = 0.000) each exert a positive and statistically significant effect on MSME performance. Jointly, these two predictors account for 52.6% of the variance in MSME performance (R² = 0.526), with the overall model confirmed as fit (F = 52.238, p = 0.000). These results reinforce the applicability of Resource-Based View theory and Brand Equity Theory to small business contexts, and suggest that digital marketing literacy alongside deliberate brand-building efforts are critical drivers of sustained competitive advantage for MSMEs in an increasingly digital business environment.
Co-Authors Aditia Abdurachman Aghnia Ghaida Alfin Nur Arifah Alfin Alif Irvansyah Anne Zahratussa’adah Ardhiansyah Ghaida Nur Azizah Herdiyanti Neng Hasna Nabilah Resky Ichsan Taufik Syifaul Munawaroh Yasinta Fauziah Yudi Setia Rachmanda