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All Journal JUMANJI (JURNAL MANAJEMEN JAMBI) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Adi Ihsan Syukri Amri
Universitas Jambi
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Kualitas Produk dan Content Marketing dalam Mempengaruhi Keputusan Pembelian Produk Online Shop di Media Sosial Adi Ihsan Syukri Amri; Mukti Hadianto; Febby Nanda Utami; Zammi Syabrina. F
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 9 No. 1 (2026): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan content marketing terhadap keputusan pembelian konsumen pada online shop di media sosial, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner yang disebarkan secara acak kepada responden dan melalui link Google Form yang dibagikan melalui WhatsApp. Sampel penelitian ditentukan menggunakan rumus Cochran sehingga diperoleh sebanyak 96 responden yang pernah melakukan pembelian produk pada online shop di media sosial. Teknik analisis data yang digunakan meliputi analisis regresi linear berganda, uji koefisien determinasi, uji asumsi klasik, serta uji-t dan uji-F. Hasil penelitian menunjukkan bahwa kualitas produk dan content marketing berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada online shop di media sosial, baik secara parsial maupun simultan.
Pendampingan Penerapan Inovasi Layanan Paket Open Trip untuk Meningkatkan Minat Wisatawan pada PT. Romi Tour and Travel : Pengabdian Adi Ihsan Syukri Amri; Hamdiah Hamdiah; Novita Sari; Febby Nanda Utami; Evalina Alissa; Nanda Ayu Ramadani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4728

Abstract

This community service activity aims to assist PT. Romi Tour and Travel in implementing innovative open trip service packages to increase tourist interest. The open trip concept combines participants from various backgrounds in a single travel package with predetermined schedules and destinations, offering more affordable prices and a unique social experience. The company’s main challenge is the low public interest in open trip packages compared to the more popular regular packages. The methods used in this program include preparation and needs analysis through observation, interviews, and document review, designing service innovations, and providing assistance in implementing promotional strategies through social media and partner networks. The results show an improvement in the company’s understanding of how to package open trip services more attractively and develop targeted promotional strategies. With consistent implementation, the open trip service is expected to become one of PT. Romi Tour and Travel’s flagship products in attracting public interest.
Co-Authors Evalina Alissa dan Arrie Budhiartie Febby Nanda Utami Hamdiah Hamdiah Mukti Hadianto Nanda Ayu Ramadani Novita Sari Zammi Syabrina. F