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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JUMANJI (JURNAL MANAJEMEN JAMBI) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Adi Ihsan Syukri Amri
Universitas Jambi
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Kualitas Produk dan Content Marketing dalam Mempengaruhi Keputusan Pembelian Produk Online Shop di Media Sosial Adi Ihsan Syukri Amri; Mukti Hadianto; Febby Nanda Utami; Zammi Syabrina. F
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 9 No. 1 (2026): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan content marketing terhadap keputusan pembelian konsumen pada online shop di media sosial, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner yang disebarkan secara acak kepada responden dan melalui link Google Form yang dibagikan melalui WhatsApp. Sampel penelitian ditentukan menggunakan rumus Cochran sehingga diperoleh sebanyak 96 responden yang pernah melakukan pembelian produk pada online shop di media sosial. Teknik analisis data yang digunakan meliputi analisis regresi linear berganda, uji koefisien determinasi, uji asumsi klasik, serta uji-t dan uji-F. Hasil penelitian menunjukkan bahwa kualitas produk dan content marketing berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada online shop di media sosial, baik secara parsial maupun simultan.
Pendampingan Penerapan Inovasi Layanan Paket Open Trip untuk Meningkatkan Minat Wisatawan pada PT. Romi Tour and Travel : Pengabdian Adi Ihsan Syukri Amri; Hamdiah Hamdiah; Novita Sari; Febby Nanda Utami; Evalina Alissa; Nanda Ayu Ramadani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4728

Abstract

This community service activity aims to assist PT. Romi Tour and Travel in implementing innovative open trip service packages to increase tourist interest. The open trip concept combines participants from various backgrounds in a single travel package with predetermined schedules and destinations, offering more affordable prices and a unique social experience. The company’s main challenge is the low public interest in open trip packages compared to the more popular regular packages. The methods used in this program include preparation and needs analysis through observation, interviews, and document review, designing service innovations, and providing assistance in implementing promotional strategies through social media and partner networks. The results show an improvement in the company’s understanding of how to package open trip services more attractively and develop targeted promotional strategies. With consistent implementation, the open trip service is expected to become one of PT. Romi Tour and Travel’s flagship products in attracting public interest.
Pengaruh Repositioning terhadap Customer Loyalty melalui Brand Equity sebagai Variabel Mediasi pada Layanan Kredit Konsumtif PT. Bank Pembangunan Daerah Jambi Febby Nanda Utami; Hamdiah; Adi Ihsan Syukri Amri; Rama Dhonal
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26983

Abstract

Business development in banking sector has grown and progressively increase. Bank Jambi (PT. Bank Pembangunan Daerah Jambi) which is close to the image of "Bank PNS" is determined to become a professional bank, especially in consumptive credit services. The purpose of this study was to analyze the effect of repositioning on customer loyalty, analyze the effect of repositioning on brand equity, analyze the effect of brand equity on customer loyalty and analyze the effect of repositioning on customer loyalty mediated by brand equity in consumer credit services of Bank Pembangunan Daerah Jambi. The method used in this research is descriptive method through a survey approach. The sample respondents is 100 customer that using the consumptive credit services on Bank Pembangunan Daerah Jambi. The research variables are Repositioning, Customer Loyalty and Brand Equity. Data analysis was carried out with two approaches, qualitative and quantitative, with Structural Equation Modeling (SEM). The result of this research is Repositioning results have a significant effect on Customer Loyalty, Repositioning has a significant effect on Brand Equity, Brand Equity has a significant effect on Customer Loyalty and Repositioning has an indirect effect on Customer Loyalty through Brand Equity. Keywords : Repositioning, Customer Loyalty, Brand Equity, Consumer Credit Services
Co-Authors Evalina Alissa dan Arrie Budhiartie Febby Nanda Utami Hamdiah Hamdiah Hamdiah Mukti Hadianto Nanda Ayu Ramadani Novita Sari Rama Dhonal Zammi Syabrina. F