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All Journal GUYUB: Journal of Community Engagement Jurnal Riset Manajemen dan Ekonomi
Rama Dhonal
Universitas Jambi
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Pendampingan Scale Up UMK Kuliner Tradisional sebagai Upaya Peningkatan Ekonomi Masyarakat Novita Sari; Mar Atun Saadah; Try Syeftiani; Febby Nanda Utami; Rama Dhonal; Deki Irawan
GUYUB: Journal of Community Engagement Vol 7, No 3 (2026): September
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i3.13492

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Jujun Village have considerable potential in local food products but continue to face challenges related to business legality, halal certification, food safety, packaging, and digital marketing. These conditions highlight the urgency of integrated assistance to strengthen MSME capacity and competitiveness. This community engagement program aimed to improve the capacity of MSME actors through strengthening business legality, halal certification, packaging development, and digital marketing. The program employed a Participatory Action Research (PAR) approach through problem identification, mentoring, training, practical implementation, monitoring, and participatory evaluation involving MSME actors and the village government. The results showed that, among 48 MSME actors, 32 (66.7%) successfully obtained Business Identification Numbers (NIB) through the Online Single Submission (OSS) system, while 30 (62.5%) successfully obtained halal certificates through the self-declare scheme. The program also produced more informative and attractive packaging designs and improved the participants’ ability to utilize social media and marketplaces for product promotion and sales. Challenges faced by participants who had not obtained complete legality and halal certification included OSS identity verification problems, limited digital literacy, limited mentoring duration, uncertified raw materials, and difficulties accessing existing SiHalal accounts. The program contributed to improved knowledge, independence, and readiness among MSME actors to manage their businesses more professionally, expand their market reach, and increase opportunities to enter broader markets.
Pengaruh Kualitas dan Efektivitas Layanan Mobile Jaminan Kesehatan Nasional terhadap Kepuasan Peserta Jaminan Sosial Kesehatan (BPJS) Kota Jambi Derma Sintike Gultom; Rama Dhonal; Ovie Yanti
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.4999

Abstract

This study aims to analyze the relationship between the quality and effectiveness of the Mobile Jaminan Kesehatan Nasional (M-JKN) service and the satisfaction of BPJS Kesehatan participants in Jambi City. A quantitative approach was employed, utilizing data collected from BPJS Kesehatan participants in Jambi City who had used the M-JKN application. Data collection was conducted via questionnaires using a Guttman scale as the measurement instrument. Data analysis included instrument validity and reliability testing, normality testing, multiple linear regression analysis, and hypothesis testing to determine the relationships between the research variables. The results indicate that M-JKN service quality has a positive and significant effect on the satisfaction of BPJS Kesehatan participants in Jambi City. M-JKN service effectiveness also demonstrates a positive and significant influence on participant satisfaction. Simultaneous testing revealed that the quality and effectiveness of the M-JKN service collectively have a significant impact on participant satisfaction. These findings indicate that enhancing the quality and effectiveness of the M-JKN service is crucial for facilitating easy and efficient digital access to healthcare services and improving the service experience for BPJS Kesehatan participants in Jambi City.
Co-Authors Deki Irawan Derma Sintike Gultom Febby Nanda Utami Kurnia Permana Mar Atun Saadah Muhammad Haris Saputra Novita Sari Try Syeftiani Yanti, Ovie