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All Journal Journal of Humanities and Social Studies J-Shelves of Indragiri (JSI)
Andi Kamariah
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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THE EFFECTIVENESS OF MICRO-INFLUENCER ENDORSEMENTS IN INCREASING CONSUMER PURCHASE INTEREST Andi Hajar; Andi Kamariah; Alifia Khansa Daffina; Rahmatia Nur Iftitah
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 4 No. 02 (2026): MAY 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This research aims to analyze the effectiveness of micro-influencer endorsement strategies in increasing consumer purchase interest on the @Styleroomm.co Instagram account in Makassar. The primary focus of this study is to evaluate how visual elements, the use of local dialects, and information transparency through video influence digital audience behavior. The method used in this research is descriptive qualitative, with data collection techniques including open-ended questionnaires distributed to 12 respondents and in-depth interviews with key informants. Scientific findings indicate that the influencer's self-presentation through makeup and content aesthetics acts as the primary stimulus in triggering initial audience attention (stop scrolling). Furthermore, the use of the Makassar local dialect (particles 'ji', 'mi', and 'ki') serves as an instrument of honesty validation that strengthens message credibility and emotional proximity. The findings also confirm that visual transparency in video content is more effective in reducing consumer skepticism compared to static catalog photos. The conclusion of this research is that the synergy between local cultural identity and visual production quality is the key factor in converting audience attention into actual purchase intent.
NEED ANALYSIS IN LEARNING ENGLISH FOR ACCOUNTING STUDENTS IN ISLAMIC UNIVERSITY Musdalifah; Muhammad Fahri Jaya Sudding; Ashabul Kahfi Susanto; Citra Dwi Safitri; Andi Kamariah
J-Shelves of Indragiri (JSI) Vol 7 No 1 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i1.2950

Abstract

The lack of English learning materials tailored to the specific academic and professional needs of accounting students in Islamic universities presents a challenge in preparing students for the global workplace. This study aims to identify the English learning needs of accounting students at an Islamic university in order to develop relevant and effective learning materials. Data were collected using a google Form questionnaire distributed to students, English lecturers, accounting lecturers and graduates. The data were analyzed using a descriptive qualitative approach. The findings indicate that all four language skills (listening, speaking, reading, and writing), along with language components such as grammar and vocabulary, are considered important by respondents. The students preferred teaching methods that include discussion, exercise, demonstrations, role-play, vocabulary drills, group work, and video-based learning. Regarding assessment, the majority of students favored restricted response tests, written tests, matching items, performance-based tests, and multiple-choice questions. In addition to general English topics, students express the need to learn terminology related to Islamic Accounting. Essential language functions identified include self-introduction, participating in meetings, and communicating in professional contexts such as client interactions and academic conferences. These findings can be used to produce English learning material tailored to specific needs of accounting students in Islamic higher education institutions
MACRO STRUCTURES IN TWO SOCIAL MEDIA REPORTS ON CAPITAL RELOCATION Muhammad Fahri Jaya Sudding; Fauzan Hari Sudding; Ashabul Kahfi Susanto; Citra Dwi Safitri; Andi Kamariah
J-Shelves of Indragiri (JSI) Vol 7 No 1 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i1.2954

Abstract

The relocation of Indonesia’s Capital City has caused public debate and conflicting narratives in media. This research is motivated by the massive coverage of the capital relocation and the assumption that the program is driven by a dominant group with political interests. This research aims to analyze how two online news platforms, such as tirto.id and viva.news, construct discourse on the capital relocation using Van Dijk’s Critical Discourse Analysis model. Employing a qualitative descriptive method, the research focuses on analyzing propositions in selected news texts as well as interpreting their macrostructure through macrorules, such as generalization, deletion, selection, interpretation, and construction. The findings reveal that tirto.id constructs the discourse to support the relocation by highlighting expert involvement and logical reasoning, while viva.news emphasizes political criticism and legal controversies. The research concludes that media framing significantly influences public perception, with each outlet building its own version of reality through discourse strategies along with underlines the role of media in shaping national narratives, especially political issues like capital relocation.
SPEECH ACTS IN PUBLIC CONTROVERSY: A PRAGMATIC STUDY OF GUS EL’S CLARIFICATION ON VIRAL MISCONDUCT ACCUSATIONS Muhammad Fahri Jaya Sudding; Fauzan Hari Sudding; Ashabul Kahfi Susanto; Ahmad Azhari; Andi Kamariah
J-Shelves of Indragiri (JSI) Vol 7 No 2 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i2.3356

Abstract

  Public clarification statements from religious figures play a significant role in shaping public perception during moral controversies, yet little is known about how such speakers use linguistic strategies to address accusations. This study examines how Gus El, an Indonesian religious leader, constructed his clarification in response to viral allegations of misconduct. Using a qualitative descriptive approach, the study analyzes a verbatim transcript of his YouTube clarification. The analysis focuses on the use of speech acts, politeness strategies, and selected apology elements. The findings show that expressive and commissive acts dominate the statement, particularly through explicit apologies, acknowledgement of personal fault, and commitments to self-improvement. Representative acts serve to contextualize and soften the perceived severity of the event. Politeness strategies, including humility, mitigation, and appeals to shared religious values, help the speaker manage face threats and maintain rapport with the audience. Overall, the clarification reflects a strategic use of language to express remorse, reduce negative judgment, and preserve credibility as a religious authority.
STUDENTS’ PERCEPTION AND MOTIVATION TOWARD THE USE OF TWO STAY TWO STRAY IN ENGLISH LEARNING FOR ECONOMICS STUDENTS Musdalifah; Muhammad Fahri Jaya Sudding; Citra Dwi Safitri; Surya Anantatama Sembiring; Andi Kamariah
J-Shelves of Indragiri (JSI) Vol 7 No 2 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i2.3357

Abstract

This qualitative study examines students’ perceptions and motivation toward the use of the Two Stay Two Stray (TSTS) technique in English for Economics classrooms. Data were collected through semi-structured interviews to students from Economics faculties. The results indicate that students generally perceive TSTS as an engaging and enjoyable method that enhances their understanding of English materials through peer explanation, interaction, and collaborative learning. Most participants stated that TSTS made complex concepts easier to grasp, increased their participation, and allowed them to learn new vocabulary and communication skills in a more relaxed environment. In terms of motivation, the technique encouraged students to prepare before class, boosted their confidence in speaking, and reduced anxiety compared to traditional lecture-based teaching. However, several challenges were noted, including limited time for explanation, uneven group roles, and the need for clearer instructions. Despite these constraints, students strongly recommended the continued use of TSTS and suggested improvements in time management, group allocation, and the addition  of games or ice-breaking activities to enhance engagement. The study concludes that TSTS is an effective and motivating collaborative strategy for teaching English for Economics.
Co-Authors Ahmad Azhari Alifia Khansa Daffina Ashabul Kahfi Susanto Citra Dwi Safitri Fauzan Hari Sudding Hajar, Andi Muhammad Fahri Jaya Sudding Musdalifah Rahmatia Nur Iftitah Surya Anantatama Sembiring