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All Journal MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi JoEELE J-Shelves of Indragiri (JSI) IEC: Journal of Educational Innovation SEJAHTERA: Jurnal Pengabdian Kepada Masyarakat
Muhammad Fahri Jaya Sudding
Universitas Negeri Makassar
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pendampingan Pelaksanaan English Camp untuk Meningkatkan Kepercayaan Diri Siswa SMP di Makassar dalam Berkomunikasi Bahasa Inggris A. Kamariah; Citra Dwi Safitri; Muhammad Fahri Jaya Sudding; Musdalifah; Surya Anantatama Sembiring
Sejahtera: Pengabdian Kepada Masyarakat Vol 1 No 2 (2026): Mei
Publisher : PT Cendekia Education Center

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Abstract

This community service activity aimed to enhance junior high school students’ confidence in communicating in English through an English Camp program conducted at SMP Negeri 46 Makassar. The program employed a participatory approach grounded in experiential learning, encouraging active student involvement in meaningful and contextual communication practices. A series of interactive activities, including ice-breaking sessions, vocabulary building, role plays, group discussions, and speaking performances, were designed to create a supportive and low-anxiety learning environment. The results demonstrated that the English Camp significantly improved students’ confidence in speaking English, as reflected in their increased willingness to participate, greater activeness during activities, and improved courage in expressing ideas. Additionally, observations indicated heightened student engagement, enthusiasm, and interaction throughout the program. These findings suggest that experiential and communicative learning approaches are effective in fostering students’ confidence and participation in language learning. Therefore, the English Camp can be considered an effective alternative strategy to support the development of students’ English communication skills, particularly in building confidence, and it is recommended that similar programs be implemented sustainably and integrated into regular school learning activities to maximize their impact.
Eksplorasi Dampak Strategi Pembelajaran Multimodal Terhadap Pemerolehan Bahasa Bagi Pelajar EFL A Kamariah; Citra Dwi Safitri; Nurul Ilmi Sudirman; Muhammad Fahri Jaya Sudding; Musdalifah
IEC: Journal of Educational Innovation Vol 2 No 2 (2026): April
Publisher : PT Cendekia Education Center

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Abstract

This article investigates how multimodal learning strategies shape language acquisition among second-semester EFL students in an Applied English Study Program at a public university in Indonesia. Using a qualitative exploratory design, the study examines students’ experiences, responses, and language development during English lessons that systematically integrate texts, images, audio, videos, slides, classroom discussions, gestures, and digital platforms. Data were gathered through classroom observations, semi-structured interviews, documentation, and analysis of students’ learning tasks, then analyzed thematically to identify patterns of change in comprehension and production. The results show that multimodal learning strategies enhance input comprehension, vocabulary growth, oral and written production, learning engagement, communicative interaction, and students’ capacity for meaning-making across modes. Multiple, complementary modes of representation help learners process English materials more easily, retain new vocabulary, express ideas with greater confidence, and take a more active role in classroom interaction, provided that media selection and task design are carefully aligned with learning goals and proficiency levels. Overall, the study positions multimodal learning not merely as media variation, but as a pedagogical strategy that supports more comprehensive and context-sensitive language acquisition in EFL settings.
MEMBONGKAR MAKNA SIMBOLIK DALAM FILM BARBIE (2023): SEBUAH ANALISIS SEMIOTIKA Ahmad Azhari; Seny Luhriyani Sunusi; Fatimah Hidayahni Amin; Muhammad Fahri Jaya Sudding; Surya Anantatama Sembiring
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 10, No 1 (2025): MITZAL, VOLUME 10, NOMOR 1, MEI 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v10i1.6112

Abstract

Penelitian ini bertujuan untuk mengungkap representasi budaya dan gender dalam film Barbie (2023) melalui pendekatan analisis semiotika. Dengan berfokus pada tanda-tanda visual, naratif, dan simbol-simbol yang muncul sepanjang film, penelitian ini mengkaji bagaimana konstruksi identitas perempuan, relasi kekuasaan patriarkal, serta wacana feminisme dikomunikasikan secara simbolik. Analisis dilakukan menggunakan pendekatan semiotika Roland Barthes, yang membedakan antara makna denotatif dan konotatif dari tanda. Studi ini menggunakan metode literature review untuk mengkaji artikel, jurnal, dan teori-teori pendukung tentang semiotika film dan representasi gender. Hasil kajian menunjukkan bahwa Barbie tidak hanya menampilkan ulang citra boneka ikonik tersebut, tetapi juga menyampaikan kritik budaya melalui estetika sinematik, dialog, dan setting yang sarat simbol. Dengan demikian, film ini menjadi media yang efektif dalam menyampaikan isu-isu sosial terkait peran gender dalam masyarakat kontemporer.Kata Kunci: Representasi Budaya, Gender, Film Barbie, Semiotika Roland Barthes, Feminisme, Patriarki, Analisis Visual
MENGAPA VAINGLORY GAGAL? ANALISIS PERUBAHAN EKOLOGI MEDIA DAN HILANGNYA IDENTITAS TAP CONTROL DALAM GAME DIGITAL Ahmad Azhari; Seny Luhriyani Sunusi; Fatimah Hidayahni; Muhammad Fahri Jaya Sudding; Surya Anantatama
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 10, No 2 (2025): Vol 10, No 2 (2025): MITZAL, VOLUME 10, NOMOR 2, NOVEMBER 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v10i2.6820

Abstract

Penelitian ini bertujuan menganalisis kegagalan game Vainglory melalui perspektif teori Ekologi Media Marshall McLuhan dengan menyoroti perubahan medium dan dampaknya terhadap komunikasi digital serta partisipasi komunitas pemain. Vainglory, yang awalnya dikenal sebagai pelopor Multiplayer Online Battle Arena (MOBA) berbasis kontrol sentuhan (tap control), mengalami penurunan drastis setelah beralih ke sistem joystick dan mode 5v5. Perubahan ini tidak hanya menggeser karakteristik teknologinya, tetapi juga mengubah ekologi komunikasi dan budaya partisipatif yang telah menjadi fondasi komunitasnya. Penelitian menggunakan pendekatan kualitatif deskriptif dengan analisis wacana digital terhadap forum Reddit, grup Facebook, kanal Discord, dan dokumen resmi pengembang untuk menelusuri persepsi pemain terhadap transformasi medium. Hasil penelitian menunjukkan bahwa inovasi yang dilakukan tanpa adaptasi sosial menciptakan disonansi dalam ekologi media: sistem joystick meningkatkan kompleksitas teknis (enhance), tetapi menghapus identitas orisinal game (obsolesce), mencoba menghidupkan kembali gaya MOBA klasik (retrieve), dan akhirnya menimbulkan efek balik berupa kehilangan komunitas dan kepercayaan pemain (reverse). Dengan demikian, kegagalan Vainglory merepresentasikan disfungsi ekologi media, di mana medium baru tidak lagi memperluas pengalaman manusia, melainkan memutus hubungan komunikasi antara pengembang dan pengguna. Temuan ini menegaskan pentingnya keseimbangan antara inovasi teknologi dan adaptasi sosial dalam menjaga keberlanjutan ekosistem digital.
KOMUNIKASI VISUAL DAN BRANDING DESTINASI: TINJAUAN LITERATUR TERHADAP PENGGUNAAN INSTAGRAM DALAM PROMOSI WISATA KULINER Surya Anantatama Sembiring; Ahmad Azhari; Muhammad Fahri Jaya Sudding; Seny Luhriyani Sunusi; Fatimah Hidayahni Amin
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 10, No 1 (2025): MITZAL, VOLUME 10, NOMOR 1, MEI 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v10i1.6111

Abstract

ABSTRACTThis research aims to analyze the role of Instagram in culinary tourism promotion. Employing a literature review approach, this study examines various effective visual communication strategies, the utilization of user-generated content (UGC), the importance of brand consistency, and the effectiveness of food vloggers and endorsements. The results indicate that Instagram is a significant platform for culinary promotion. Appealing content visualization, strong narratives, audience interaction, and UGC are proven to enhance brand awareness and visit intention. Visual consistency and the selection of appropriate vloggers also play a crucial role. This research concludes that a deep understanding of Instagram strategies can help culinary tourism destinations maximize their promotional potential.Keywords: Instagram, Visual Communication, Culinary Tourism, Branding, PromotionABSTRAKPenelitian ini bertujuan untuk menganalisis peran Instagram dalam promosi wisata kuliner. Dengan pendekatan studi literatur, penelitian ini mengkaji berbagai strategi komunikasi visual yang efektif, pemanfaatan user-generated content (UGC), pentingnya konsistensi brand, serta efektivitas food vlogger dan endorsement. Hasil penelitian menunjukkan bahwa Instagram adalah platform yang signifikan untuk promosi kuliner. Visualisasi konten yang menarik, narasi yang kuat, interaksi audiens, dan UGC terbukti meningkatkan brand awareness dan minat kunjungan. Konsistensi visual dan pemilihan vlogger yang tepat juga berperan penting. Penelitian ini menyimpulkan bahwa pemahaman mendalam tentang strategi Instagram dapat membantu destinasi wisata kuliner memaksimalkan potensi promosi mereka.Kata Kunci: Instagram, Komunikasi Visual, Wisata Kuliner, Branding, Promosi.
Exploring Critical Literacy in EFL Students’ Academic Writing: A Qualitative Study Muhammad Fahri Jaya Sudding; Geminastiti Sakkir; Musdalifah Musdalifah
Journal of Excellence in English Language Education Vol 5, No 2, April (2026): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v5i2, April.84065

Abstract

This study aims to explore how critical literacy is manifested in EFL students’ academic writing through a discourse-oriented analysis. Employing a qualitative research design, the study analyzes 10–15 student essays collected from an undergraduate Introduction to Applied Linguistics course. The data were examined using a combination of thematic analysis and discourse analysis, focusing on key features such as argumentation, use of evidence, evaluation, writer positioning, and linguistic resources. The findings reveal that while students demonstrate familiarity with discourse analysis frameworks, their writing is predominantly descriptive rather than analytical. Students tend to identify linguistic features without critically engaging with their underlying meanings and ideological implications. In addition, the analysis shows limited critical evaluation, weak integration of supporting evidence, and minimal writer positioning. These patterns indicate that students possess procedural knowledge of discourse analysis but have not yet developed sufficient critical literacy in academic writing. The study highlights a gap between students’ theoretical understanding and their ability to apply critical thinking in writing. It suggests that EFL instruction should place greater emphasis on developing critical literacy by encouraging deeper analysis, stronger argumentation, and a more explicit authorial voice. This study contributes to the field of English language education by providing insights into how critical literacy can be better integrated into academic writing practices.
NEED ANALYSIS IN LEARNING ENGLISH FOR ACCOUNTING STUDENTS IN ISLAMIC UNIVERSITY Musdalifah; Muhammad Fahri Jaya Sudding; Ashabul Kahfi Susanto; Citra Dwi Safitri; Andi Kamariah
J-Shelves of Indragiri (JSI) Vol 7 No 1 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i1.2950

Abstract

The lack of English learning materials tailored to the specific academic and professional needs of accounting students in Islamic universities presents a challenge in preparing students for the global workplace. This study aims to identify the English learning needs of accounting students at an Islamic university in order to develop relevant and effective learning materials. Data were collected using a google Form questionnaire distributed to students, English lecturers, accounting lecturers and graduates. The data were analyzed using a descriptive qualitative approach. The findings indicate that all four language skills (listening, speaking, reading, and writing), along with language components such as grammar and vocabulary, are considered important by respondents. The students preferred teaching methods that include discussion, exercise, demonstrations, role-play, vocabulary drills, group work, and video-based learning. Regarding assessment, the majority of students favored restricted response tests, written tests, matching items, performance-based tests, and multiple-choice questions. In addition to general English topics, students express the need to learn terminology related to Islamic Accounting. Essential language functions identified include self-introduction, participating in meetings, and communicating in professional contexts such as client interactions and academic conferences. These findings can be used to produce English learning material tailored to specific needs of accounting students in Islamic higher education institutions
MACRO STRUCTURES IN TWO SOCIAL MEDIA REPORTS ON CAPITAL RELOCATION Muhammad Fahri Jaya Sudding; Fauzan Hari Sudding; Ashabul Kahfi Susanto; Citra Dwi Safitri; Andi Kamariah
J-Shelves of Indragiri (JSI) Vol 7 No 1 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i1.2954

Abstract

The relocation of Indonesia’s Capital City has caused public debate and conflicting narratives in media. This research is motivated by the massive coverage of the capital relocation and the assumption that the program is driven by a dominant group with political interests. This research aims to analyze how two online news platforms, such as tirto.id and viva.news, construct discourse on the capital relocation using Van Dijk’s Critical Discourse Analysis model. Employing a qualitative descriptive method, the research focuses on analyzing propositions in selected news texts as well as interpreting their macrostructure through macrorules, such as generalization, deletion, selection, interpretation, and construction. The findings reveal that tirto.id constructs the discourse to support the relocation by highlighting expert involvement and logical reasoning, while viva.news emphasizes political criticism and legal controversies. The research concludes that media framing significantly influences public perception, with each outlet building its own version of reality through discourse strategies along with underlines the role of media in shaping national narratives, especially political issues like capital relocation.
FRAMING ECONOMIC STABILITY THROUGH LANGUAGE: A CRITICAL DISCOURSE ANALYSIS OF REDENOMINATION NEWS COVERAGE Muhammad Fahri Jaya Sudding; Surya Anantatama Sembiring; Musdalifah; Citra Dwi Safitri
J-Shelves of Indragiri (JSI) Vol 7 No 2 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i2.3346

Abstract

This study examines how Indonesian online news constructs the discourse of rupiah redenomination by analysing linguistic patterns, discursive structures, and ideological representations embedded within financial reporting. Using Norman Fairclough’s Critical Discourse Analysis (CDA), the article “Pemerintah Kembali Hidupkan Wacana Redenominasi Rupiah, Ekonomi Peringatkan Risiko Inflasi” was analysed across five levels: textual analysis, discursive practice, social practice, integrated interpretation, and explanatory critique. The findings indicate a discursive tension between government ambition to advance redenomination as a formal policy initiative and economists’ cautionary framing that emphasises risks of inflation, unstable exchange rates, high implementation costs, and uneven public readiness. The news text privileges technocratic voices and constructs redenomination as a potentially destabilising policy rather than a symbol of economic modernisation. This study concludes that online media play a critical role in shaping public perception by foregrounding expert skepticism and reproducing ideologies of fiscal prudence, market stability, and technocratic authority.
SPEECH ACTS IN PUBLIC CONTROVERSY: A PRAGMATIC STUDY OF GUS EL’S CLARIFICATION ON VIRAL MISCONDUCT ACCUSATIONS Muhammad Fahri Jaya Sudding; Fauzan Hari Sudding; Ashabul Kahfi Susanto; Ahmad Azhari; Andi Kamariah
J-Shelves of Indragiri (JSI) Vol 7 No 2 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i2.3356

Abstract

  Public clarification statements from religious figures play a significant role in shaping public perception during moral controversies, yet little is known about how such speakers use linguistic strategies to address accusations. This study examines how Gus El, an Indonesian religious leader, constructed his clarification in response to viral allegations of misconduct. Using a qualitative descriptive approach, the study analyzes a verbatim transcript of his YouTube clarification. The analysis focuses on the use of speech acts, politeness strategies, and selected apology elements. The findings show that expressive and commissive acts dominate the statement, particularly through explicit apologies, acknowledgement of personal fault, and commitments to self-improvement. Representative acts serve to contextualize and soften the perceived severity of the event. Politeness strategies, including humility, mitigation, and appeals to shared religious values, help the speaker manage face threats and maintain rapport with the audience. Overall, the clarification reflects a strategic use of language to express remorse, reduce negative judgment, and preserve credibility as a religious authority.
Co-Authors A Kamariah A. Kamariah Ahmad Azhari Andi Kamariah Ashabul Kahfi Susanto Citra Dwi Safitri Fatimah Hidayahni Fatimah Hidayahni Amin Fatimah Hidayahni Amin Fauzan Hari Sudding Geminastiti Sakkir Musdalifah Musdalifah Musdalifah Nurul Ilmi Sudirman Seny Luhriyani Sunusi Seny Luhriyani Sunusi Surya Anantatama Surya Anantatama Sembiring