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HIDDEN ADULT IN OKKY MADASARI’S CHILDREN’S BOOK, MATA DI TANAH MELUS Ahmad, Ahmad; Kahfi Susanto, Ashabul; Shah, Farooq
Elite : English and Literature Journal Vol 9 No 2 (2022): December : Literature
Publisher : UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/elite.v9i2.33988

Abstract

Okky Madasari is an Indonesian novelist who is popularly known as a critic who used to voice social criticism through her writings. However, such social criticism appears not only in her adult novels but also in her children’s novels. In 2018, she first published a children’s book entitled Mata di Tanah Melus, a novel that talks about the adventures of Matara, a 12-year-old girl in the land of Melus, East Nusa Tenggara, Indonesia. This novel receives appreciation both from readers and scholars, and some scholars have examined how social criticism is reflected in the novel. However, none have analysed the reason why Madasari urges social criticism in this children’s book. Therefore, this research aims to discuss the complexity of this children’s book and to uncover why social criticism is insisted in Mata di Tanah Melus. This is descriptive analysis research in which the researchers’ attention focuses on the structure of the novel through close reading. Close reading here means the researchers read the novel several times in the way which Perry Nodelman has suggested: “reading as an adult versus reading as a child” in reading children’s fiction. The result shows that Mata di Tanah Melus is too complex for children’s readers. The complexity can be seen from the high-level language as well as the complicated idea of the story. The complicated issues are clearly seen from the way in which the author insists on social criticism as her ideology, as she has always done in her adult novels. Thus, this research is in line with Nodelman’s theory that there is always a hidden adult in children’s novels.
Gender Roles and Representation in A Multilingual Children’s Book: An Anthology of Indonesian Children’s Stories Ahmad, Ahmad; Susanto, Ashabul Kahfi
Lexicon Vol 11, No 2 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/lexicon.v11i2.99598

Abstract

All children should be able to see themselves reflected in the books they read. However, in some children’s books, male and female characters are not always equally represented. When these characters are included, it is important to see how they are portrayed. This study aims to examine gender representation in An Anthology of Indonesian Children’s Stories published by The Agency for Language Development and Cultivation, The Ministry of Education, Culture, Research and Technology in 2022, by focusing on revealing two aspects. The first involves comparing the ratio of male and female protagonists, as well as other characters, using the quantitative method. The second focuses on examining the portrayal of gender roles among the protagonist characters using the qualitative method. The findings show that male protagonists outnumber female protagonists by a ratio of 7:3. However, although only three out of ten stories have three female protagonists, they are represented as having progressive gender roles: adventurous and empowered. In addition, certain stories appear to reinforce traditional gender roles. Yet, they also portray the cultural values of “Gotong Royong” which promote cooperation within family: men and women have their own responsibilities to support their communities.
Students’ Perception on Using Indonesian Subtitle on English Language Movie to Enhance English Vocabulary Afrilia, Nur Tasya; Wahid, Abdul; Asfah, Indrawaty; Sudding, Muhammad Fahri Jaya; Susanto, Ashabul Kahfi
Journal of Excellence in English Language Education Vol 3, No 4, October (2024): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to discover the students’ motivations, students’ perceptions, and students’ strategies of the inclusion of Indonesian subtitles in English language movie as a tool for improving English vocabulary and to find out the challenges in the inclusion of Indonesian subtitles on English language movies in enhancing students' new vocabulary. This research uses a qualitative research design with a descriptive approach to describe the research subject. Data collection techniques using interview. The results of this study discover that student perceived that using Indonesian subtitles while watching English language movies emerges as a significant tool for enhancing students' English vocabulary. But some student also contends that, using Indonesian subtitles while watching English language movies as a tool for vocabulary enhancement presents challenges and limitation that impact its effectiveness as a vocabulary enhancement tool.  
USING INTEGRATED MARKETING COMMUNICATION IN INCREASING CONSUMER INTEREST Arifa, Arifa; Asfah, Indrawaty; Amin, Fatimah Hidayahni; Susanto, Ashabul Kahfi; Jaya, Muhammad Fahri
JTechLP: Journal of Technology in Language Pedagogy Vol 3, No 3, Nov (2024): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v4i1, March.71653

Abstract

This study aimed to analyze the use of Integrated Marketing Communication in increasing consumer interest at PT Antavaya Tour and Travel Makassar. This study used a qualitative approach with a case study design. It analyzed the language functions used by staff PT. Antavaya Tour and Travel Makassar, with reference to the list of language function put forward by Amin (2014) and Halliday (1973). The study also analyzed the impact of using Integrated Marketing Communication in attracting consumer interest. Data were collected through observation, interviews and documentation. The language functions found in increasing consumer interest are asking questions, persuading, informing, asking for confirmation, inviting, explaining, and summarizing. The findings from this study show that the impact of good use of Integrated Marketing Communication such as advertising, sales promotion, public relations, personal selling and direct marketing contributes positively to increasing consumer interest. Implementation of Integrated Marketing Communications has a big influence on sales and increases consumer interest.
Social Media and the Evolution of English: A Linguistic Study of Online Discourse and Language Change Ashabul Kahfi Susanto; Fatimah Hidayahni Amin; Muhammad Fahri Jaya Sudding
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 8 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss8pp3359-3366

Abstract

This article examines the impact of social media on the evolution of the English language through a qualitative methodology, specifically employing methods for literature review. In the digital era, social media has become a primary platform for communication, facilitating interactions between individuals and influencing language use and development. This research analyzes various forms of online discourse that emerge on platforms such as Twitter, Facebook, and Instagram, as well as how linguistic elements such as vocabulary, grammar, and writing style undergo changes with the increasing use of social media. The findings indicate that social media contributes to the formation of new terms and a reduction in formal sentence structures in everyday communication. Additionally, phenomena such as abbreviations, emoticons, and hashtag usage (#) have become distinctive features in online interactions that reflect contemporary linguistic dynamics. These findings provide insights into how information technology not only changes our communication methods but also affects overall linguistic development.
Perceiving the Principles of Politeness in Promoting Beauty Products by Instagram Influencers Asrat, Nurul Astaina; Sunusi, Seny Luhriyani; Amin, Fatimah Hidayahni; Susanto, Ashabul Kahfi
Journal of Excellence in English Language Education Vol 4, No 3, July (2025): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v4i3, July.76616

Abstract

This study aimed to identify, classify, and analyze the use of maxims related to the politeness principles found in the Instagram posts of influencers Tasya Farasya and Dilla Jaidi. The method used in this study is qualitative research. The technique of this study is observation and documents. Data were collected from Instagram posts in the form of comments from netizens. This study adopted Leech's (1983) theory. The results show that six maxims of politeness principle are implemented, they are Tact, Generosity, Approbation, Modesty, Agreement, and Sympathy maxims. This study implies the understanding of online etiquette and the significance of politeness strategies in social media communication especially in promoting beauty products, which increasingly plays a central role in contemporary social and cultural exchanges in the field of Pragmatics study.
Workshop Penulisan Ilmiah Menggunakan Teknologi AI Dan Ethical Standart Bagi Siswa SMAN 5 Makassar Ibrahim, Zulfadli; Ashabul Kahfi Susanto; Dewi Triantini; Muhammad Ihsan Zulfikar; Mentari S. Sitorus
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 3 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i3.5341

Abstract

Scientific writing is a crucial skill for high school students to support critical thinking and academic literacy. To address this, a workshop was conducted at SMA Negeri 5 Makassar to enhance students’ scientific writing skills and introduce ethical AI usage. The activity was planned to begin with identifying the problems and needs of the partner school, followed by preparing workshop materials, conducting the workshop, and concluding with evaluation and follow-up actions. The program included interactive lectures, demonstrations of AI tools, and guided writing exercises focused on crafting titles, backgrounds, and literature reviews. Pre- and post-tests revealed significant improvement. Understanding of title writing increased from 40% to 87%, background structure from 30% to 80%, and literature review structure from 17% to 67%. Knowledge of AI tools rose from 70% to 100%, while comprehension of prompting techniques and AI’s role in writing both reached 100% after the workshop. Notably, awareness of ethical AI usage, initially absent among participants, reached 100%. Understanding of transparency in AI-assisted writing also increased dramatically from 3% to 100%. Overall, the workshop effectively improved both technical and ethical aspects of scientific writing, preparing students to face academic challenges with greater confidence and responsibility.
Exploring the Transactional Communication Model in Managing Work Responsibilities Amin, Fatimah Hidayahni; Mohamad, Andi Riswan; Sudding, Muhammad Fahri Jaya; Susanto, Ashabul Kahfi; Hanafie, Nurharsya Khaer
Celebes Journal of Language Studies Vol. 5, No. 2 December 2025
Publisher : Har Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51629/cjls.v5i2.267

Abstract

This study aims to identify and determine the transactional communication model using Shockley-Zalabak’s Organizational Communication Process Model used by the employees in delivering transactional utterances in workplace management. The research method was qualitative with a descriptive design. The subjects of this study are employees in the academic and broadcasting workplaces. Data on the transactional communication model were collected through transcripts of observations accompanied by audio recordings. The findings of the study reveal that communication within organizational settings is fundamentally transactional, interactive, and context-dependent. Across all extracts, communication emerges not as a simple transmission of information but as a co-created process shaped by hierarchical roles, organizational procedures, feedback loops, and interpersonal dynamics.
SEMANTIC PREFERENCE AND SEMANTIC PROSODY OF THE COLLOCATION OF IRAN IN TRUMP'S SOCIAL MEDIA Suhaili, Ahmad; Sayogie, Frans; Susanto, Ashabul Kahfi
CALL Vol. 7 No. 2 (2025): CALL
Publisher : Universitas Islam Negeri Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/call.v7i2.44041

Abstract

The relationship between the United States and Iran has long been marked by tensions, particularly over nuclear issues, economic sanctions, and regional conflicts. Under the Trump administration, these tensions escalated further, especially after the U.S. withdrew from the Joint Comprehensive Plan of Action (JCPOA) in 2018. Trump's rhetoric on social media reflected his administration’s hardline stance toward Iran, making it a critical subject of linguistic analysis. The study aimed to investigate the semantic preference and semantic prosody of the collocation of Iran in Trump’s social media. This research focuses on a corpus-based study of Trump’s social media posts, compiled exclusively from those made during his presidency, from January 2017 to January 2021. The corpus dataset of @realdonaldtrump was taken from the trumptweetarchiever.com site, official Facebook and Instagram accounts from January 2017 to January 2021, which were collected in the form of a text compilation with the date containing all tweets and posts related to the country of Iran, then what are the lexicogrammatical elements that accompany it, as well as semantic categories involved in the collocation of these words. Considering the results of the MI (mutual information) score, the single keyword Iran in Trump's social media corpus tends to be associated with collocations related to the issue of economic sanctions, namely the nuclear deal. The results indicated that the keyword Iran carries a predominantly negative semantic preference, although not all keywords associated with Iran hold a positive meaning upon evaluating the concordance. The study concluded that Trump tends to portray the word Iran in a negative light.
Penguatan Keterampilan Berbicara Mahasiswa melalui Model Two Stay Two Stray dalam Program Intensifikasi Bahasa Asing Musdalifah, Musdalifah; Susanto, Ashabul Kahfi; Azhari, Ahmad; Tohamba, Citra Prasiska Puspita; Hardianti, Hardianti
Jurnal Pengabdian Masyarakat Mentari Vol. 2 No. 5 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v2i4.190

Abstract

Keterampilan berbicara Bahasa Inggris merupakan kemampuan esensial bagi mahasiswa, baik dalam konteks akademik maupun profesional. Namun, hasil observasi awal menunjukkan bahwa banyak mahasiswa masih mengalami hambatan dalam mengemukakan pendapat, membangun dialog sederhana, dan berpartisipasi aktif dalam diskusi berbahasa Inggris. Kegiatan pengabdian masyarakat melalui Program Intensifikasi Bahasa Asing (PIBA) di Universitas Islam Negeri Alauddin Makassar ini bertujuan untuk meningkatkan keterampilan berbicara mahasiswa dengan menerapkan model pembelajaran Two Stay Two Stray (TSTS). Model ini dipilih karena mampu mendorong interaksi, kepercayaan diri, serta kelancaran berbicara melalui kerja kelompok yang dinamis. Pelaksanaan kegiatan mencakup analisis kebutuhan, penyusunan materi berbasis tugas, pelatihan intensif selama delapan sesi, dan evaluasi hasil. Pada setiap pertemuan, mahasiswa bekerja dalam kelompok kecil, di mana dua anggota bertahan menerima kunjungan dari kelompok lain, sementara dua anggota lainnya berkeliling untuk bertukar informasi. Pendekatan ini menciptakan lingkungan belajar yang komunikatif, kolaboratif, dan memungkinkan latihan berbicara secara natural. Hasil kegiatan menunjukkan peningkatan signifikan dalam aspek kelancaran, pengucapan, tata bahasa, dan kemampuan menyampaikan ide, yang terlihat dari kenaikan skor pre-test dan post-test serta meningkatnya keaktifan mahasiswa. Peserta juga melaporkan meningkatnya motivasi dan kepercayaan diri. Temuan ini menegaskan bahwa TSTS efektif diterapkan dalam program intensif untuk memperkuat keterampilan berbicara mahasiswa.