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Ria Aulia
Universitas Pamulang
Economics, Econometrics & Finance Engineering

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Backward Pass Dalam Critical Path Method (Cpm): Konsep, Mekanisme, Dan Penerapannya Dalam Penjadwalan Proyek Sasi Karisma Lutfiah; Nazwa Aqila Zulfahdi; Alika Oktaviana Andini; Maya Aulia Ramadhani; Jekson Waluyo; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4604

Abstract

Project scheduling is one of the crucial aspects in project management that determines the success of completing work on time. This article is a conceptual study (literature review) that discusses in depth the Backward Pass method within the framework of the Critical Path Method (CPM) and Program Evaluation and Review Technique (PERT). Backward Pass is the process of calculating the Latest Start (LS) and Latest Finish (LF) of each project activity, starting from the last activity toward the first. Through a literature review from various sources, this article explains the basic concepts of PERT/CPM, the working mechanisms of Forward Pass and Backward Pass, how to determine the Critical Path, Slack Time calculation, and the preparation of Gantt Charts and workforce requirement tables. Accompanied by calculation examples, this article is expected to serve as a comprehensive reference for academics and practitioners in understanding and applying the Backward Pass method to various types of projects.
Pengaruh Flash Sale Effect terhadap Perceived Urgency Generasi Z Mahasiswa pada Shopee Amanda Diva Nadia; Elis Pricillia; Melinda Maulinda; Ahmad Rendy Prasetyo; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4705

Abstract

This study aims to analyze the effect of flash sale effect on the perceived urgency of Generation Z consumers who are students at Universitas Pamulang on the Shopee e-commerce platform. A quantitative approach with an associative design was employed. Data were collected through structured questionnaires distributed to 46 respondents selected by purposive sampling. The independent variable is flash sale effect (X), while the dependent variable is perceived urgency (Y). Data analysis techniques include validity tests, reliability tests, normality tests, simple linear regression, Pearson correlation, coefficient of determination, and hypothesis testing (t-test). The results show that the mean flash sale effect score is 4.00 and the mean perceived urgency score is 3.97, both categorized as high. The regression equation obtained is Ŷ = 0.330 + 0.910X. The Pearson correlation coefficient of 0.859 indicates a very strong relationship between the two variables. The coefficient of determination (R²) of 0.738 reveals that 73.8% of the variance in perceived urgency is explained by flash sale effect. The t-test yields t-count of 11.142, exceeding t-table of 2.015 with a significance value of 0.000, confirming that the hypothesis of a positive and significant effect of flash sale effect on perceived urgency is accepted.
Pengaruh Hybrid Marketing Terhadap Customer Engagement Umkm Fashion di Kota Tangerang Asmal Fajri; Nunu Maria; Suro Irwanto; Aska Dwi Rahmadhayanti; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4717

Abstract

This study examines the influence of hybrid marketing on customer engagement of fashion SMEs (Small and Medium Enterprises) in Tangerang City. Hybrid marketing, as an operational approach that integrates traditional and digital marketing, is grounded in the grand theory of Integrated Marketing Communication (IMC). This study employs a quantitative approach with explanatory research design. Data were collected from 120 active fashion SME owners in Tangerang City using purposive sampling and analyzed through multiple linear regression. The results indicate that: (1) traditional marketing (β = 0.248; p = 0.003) has a positive and significant effect on customer engagement; (2) digital marketing (β = 0.431; p = 0.000) is the strongest determinant of customer engagement; and (3) hybrid marketing simultaneously explains 62.1% of the variance in customer engagement (F = 95.714; p = 0.000). These findings confirm the relevance of IMC as a theoretical framework explaining the effectiveness of hybrid marketing in enhancing customer engagement for fashion SMEs.
Pengaruh Live Streaming Dan E-Trust Terhadap Impulsive Buying Produk Oclo.Official Pada Platform Shopee Di Kalangan Mahasiswa Universitas Pamulang Andy Nuryanto; Hadi Susanto; Sherina Aprilia Zanetra; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4786

Abstract

This study aims to analyze the influence of Live Streaming and E-Trust on Impulsive Buying of Oclo.Official products on the Shopee platform among students of Universitas Pamulang. The study employed a quantitative method with a descriptive associative approach. The population consisted of Universitas Pamulang students who had watched Shopee Live and were familiar with Oclo.Official products, using purposive sampling technique. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination. The results show that Live Streaming partially has a positive and significant effect on Impulsive Buying (t-value = 5.386; sig. = 0.000). E-Trust also has a positive and significant effect on Impulsive Buying (t-value = 5.768; sig. = 0.000). Simultaneously, Live Streaming and E-Trust have a positive and significant effect on Impulsive Buying (F-value = 72.164; sig. = 0.000), contributing 60.6% of the variance. The better the quality of Live Streaming and the higher the level of E-Trust, the greater the tendency of consumers to engage in Impulsive Buying.
Pengaruh Kualitas Layanan Delivery Order Dan Cita Rasa Kopi Terhadap Repeat Order Di Tomoro Coffee Cabang Pamulang Selvi Herliyani; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of delivery order service quality and coffee taste on repeat orders at Tomoro Coffee Pamulang Branch. The research employed a quantitative approach using a survey method. Data were collected through online questionnaires distributed to 42 respondents who had previously used Tomoro Coffee's delivery order service. The data were analyzed using descriptive statistics, multiple linear regression, Pearson correlation, and hypothesis testing. The results indicate that delivery order service quality has a positive and significant effect on repeat orders, with a Pearson correlation coefficient of 0.708 and a significance value of 0.000. Coffee taste also has a positive and significant effect on repeat orders, with a Pearson correlation coefficient of 0.840 and a significance value of 0.000. Furthermore, coffee taste demonstrates a stronger influence on repeat orders compared to delivery order service quality. These findings suggest that maintaining consistent coffee taste and improving service quality are essential strategies for increasing customer repeat orders. Therefore, Tomoro Coffee should continuously enhance delivery service performance and product quality to strengthen customer loyalty and encourage sustainable repeat purchasing behavior.
Pengaruh Efektivitas Instagram Ads Dan Perceived Value Terhadap Brand Awareness Produk Case Handphone Android Pada Konsumen Generasi Z. Riki Ardiyanto; Muhammad Aqil Rozan; Ahmad Basyir; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Instagram Ads effectiveness and perceived value on brand awareness of Android phone case products among Generation Z consumers. The research employed a quantitative approach using a survey method. Data were collected from 91 respondents through a structured questionnaire using a four-point Likert scale. The collected data were analyzed using IBM SPSS Statistics, including descriptive analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The findings indicate that the research instruments are valid and reliable, and the regression model satisfies the classical assumptions. The results reveal that Instagram Ads effectiveness has a positive and significant effect on brand awareness. Likewise, perceived value also has a positive and significant effect on brand awareness. Simultaneously, Instagram Ads effectiveness and perceived value significantly influence brand awareness among Generation Z consumers. These findings suggest that businesses should optimize the quality of Instagram advertising while enhancing consumers' perceived value to strengthen product brand awareness.
Co-Authors Ahmad Basyir Ahmad Rendy Prasetyo Alika Oktaviana Andini Amanda Diva Nadia Andy Nuryanto Aska Dwi Rahmadhayanti Asmal Fajri Elis Pricillia Hadi Susanto Jekson Waluyo Maya Aulia Ramadhani Melinda Maulinda Muhammad Aqil Rozan Nazwa Aqila Zulfahdi Nunu Maria Riki Ardiyanto Sasi Karisma Lutfiah Selvi Herliyani Sherina Aprilia Zanetra Suro Irwanto