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All Journal Jurnal Pengabdian Masyarakat Bhinneka Amkop Management Accounting Review (AMAR) Advances in Human Resource Management Research
Aswan Aswan
Universitas Borneo Tarakan, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Menggali Potensi Mahasiswa Melalui Workshop Kepemimpinan dan Inovasi Bisnis di Wilayah Perbatasan Shalahuddin Shalahuddin; Mohamad Nur Utomo; Kaujan Kaujan; Tinik Sugiati; Budi Hasyim; Rahmi Nur Islami; Nurjannatul Hasanah; Meylin Rahmawati; Ferawati Usman; Aswan Aswan; Sigit Firmansyah; Gusti Ayu Dwi Jessika
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 4 (2026): Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i4.1276

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas kepemimpinan dan inovasi bisnis mahasiswa di wilayah perbatasan melalui pendekatan experiential learning. Program dilaksanakan pada mahasiswa Fakultas Ekonomi Universitas Borneo Tarakan dengan metode pelatihan, pendampingan, dan simulasi praktik bisnis melalui marketplace kampus. Materi yang diberikan meliputi kepemimpinan transformatif, penyusunan Business Model Canvas, serta digital branding. Hasil kegiatan menunjukkan adanya peningkatan kemampuan mahasiswa dalam komunikasi, kerja tim, serta penyusunan model bisnis. Selain itu, mahasiswa mampu mengembangkan identitas merek dan memanfaatkan media digital untuk promosi usaha. Program ini juga mendorong terbentuknya jejaring kolaboratif antara mahasiswa, pelaku UMKM, dan komunitas kewirausahaan. Dengan demikian, kegiatan ini berkontribusi dalam meningkatkan kesiapan mahasiswa menghadapi dunia usaha serta mendukung penguatan ekonomi berbasis potensi lokal di wilayah perbatasan.
Intellectual Capital on Innovation Performance: The Mediating Role of Inter-Organizational Learning in Frozen Shrimp SMEs Budi Hasyim; Cheng-Wen Lee; Datu Razali Datu Eranza; Romi Ilham; Aswan Aswan; Sherlyna Nur’Aini
Advances in Human Resource Management Research Vol. 4 No. 1 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i1.741

Abstract

Purpose: This study examines the effect of intellectual capital on innovation performance of frozen shrimp SMEs in North Kalimantan, with inter-organizational learning as a mediator. Research Method: A quantitative survey was conducted on 278 SMEs. Data were collected using structured questionnaires and analyzed with PLS-SEM to test direct and mediating relationships among variables. Results and Discussion: Intellectual capital significantly improves both inter-organizational learning and innovation performance. Inter-organizational learning has the strongest effect on innovation, indicating that collaboration and knowledge exchange with external partners are critical. It also mediates the relationship between intellectual capital and innovation performance, showing that internal resources become more effective when supported by external learning. Implications: The findings suggest that SMEs should strengthen knowledge-based resources and expand collaborative networks to enhance innovation. Policymakers should support capacity building and partnerships. Future studies may include additional variables or sectors for broader insights.
The Role of Quality Digital: The effect of WhatsApp business on consumer retention of MSMEs in Papua Mountains Tiomy Butsianto Adi; Erick Karunia; Aswan Aswan; Deni Marsha; Muh. Irfandy Azis; Muhammad Rully Febrian; Tengku Putri Azizah Syams
Amkop Management Accounting Review Vol. 5 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2843

Abstract

This study aims to analyze the influence of WhatsApp Business on customer retention of MSMEs in the Papua Pegunungan region and to examine the moderating role of high-quality digital interaction in this relationship. The study is grounded in the context of infrastructure limitations in 3T (frontier, outermost, and disadvantaged) areas, which demand the use of practical and accessible digital communication media. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Data were collected through a survey of 120 consumers who interact with local MSMEs via WhatsApp Business. The results indicate that WhatsApp Business has a positive and significant effect on customer retention. High-quality digital interaction also shows a considerable impact and moderates the relationship between WhatsApp Business and customer retention. The R² value of 0.576 demonstrates strong predictive power. This research contributes to the development of digital loyalty theory and provides practical implications for empowering MSMEs in disadvantaged regions to enhance digital communication in retaining customers.
Competence and Training as Determinants of Employee Performance: The Mediating Role of Organizational Commitment at the Department of Industry and Trade of Malinau Regency Yulius Steven; Budi Hasyim; Asih Kusuma Wijayanti; Kaujan Kaujan; Riyans Ardiansyah; Aswan Aswan
Amkop Management Accounting Review Vol. 5 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3552

Abstract

This study aims to analyze the effects of competence and training on employee performance, with organizational commitment serving as a mediating variable, in the Department of Industry and Trade of Malinau Regency. The research background focuses on various issues related to employee performance, including limitations in technical competence, suboptimal training effectiveness, and variations in employees’ levels of commitment to carrying out public service duties. The Resource-Based View (RBV) theory is employed to explain how competence and training enhance organizational capabilities. This study uses a quantitative, path-analytic approach to examine both direct and indirect relationships among variables. The results indicate that competence and training have a significant effect on employee performance, both directly and indirectly through organizational commitment as a mediating variable. These findings highlight that performance improvement is not solely dependent on employees’ technical skills and knowledge, but also on their level of psychological attachment to the organization. In addition to contributing theoretically to the field of human resource management, this study provides practical recommendations, including developing needs-based training programs, strengthening organizational culture, and implementing sustainable competency development policies to improve employee performance in local government institutions.
The Effect of Price Perception and Product Quality on Purchase Decisions Mediated by Consumer Satisfaction in Malinau Regency Philip Chrismanto Sianturi; Budi Hasyim; Sudarto Sudarto; Inang Aria Arifin; Erick Karunia; Aswan Aswan
Amkop Management Accounting Review Vol. 5 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3560

Abstract

This study examines the relationships among price perception, product quality, consumer satisfaction, and purchasing decisions in the café industry in Malinau Regency. Using a quantitative approach, data were collected from 160 respondents who had experience purchasing products from local cafés. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. The results indicate that product quality and consumer satisfaction have a positive, significant effect on purchasing decisions, whereas price perception does not. However, price perception significantly affects consumer satisfaction, suggesting that consumers evaluate prices based on perceived fairness and value for money rather than as a direct trigger for purchase decisions. Furthermore, the findings reveal that consumer satisfaction plays a strategic mediating role. Consumer satisfaction mediates the relationship between price perception and purchasing decisions, as well as between product quality and purchasing decisions. This indicates that fair pricing and high product quality first enhance consumer satisfaction, which, in turn, strengthens purchasing decisions and repurchase intentions. Product quality reflected in taste, consistency, presentation, hygiene, and freshness emerges as a critical determinant of satisfaction and long-term consumer behavior in the café context. Overall, this study highlights the importance of consumer satisfaction as a key psychological mechanism linking marketing variables to purchasing decisions. The findings provide practical implications for café business owners in Malinau Regency, emphasizing the need to focus on value-based pricing strategies, consistent product quality, and positive consumption experiences to foster satisfaction and sustainable purchasing behavior. This research also contributes to the marketing literature by reinforcing the mediating role of consumer satisfaction in the food and beverage industry, particularly in semi-urban regions.
Co-Authors Asih Kusuma Wijayanti Budi Hasyim Budi Hasyim Cheng-Wen Lee Datu Razali Datu Eranza Deni Marsha Erick Karunia Gusti Ayu Dwi Jessika Inang Aria Arifin Kaujan Kaujan Meylin Rahmawati Mohamad Nur Utomo Muh. Irfandy Azis Muhammad Rully Febrian Nurjannatul Hasanah Philip Chrismanto Sianturi Rahmi Nur Islami Riyans Ardiansyah Romi Ilham Shalahuddin Shalahuddin Sherlyna Nur’Aini Sigit Firmansyah Sudarto Sudarto Tengku Putri Azizah Syams Tinik Sugiati Tiomy Butsianto Adi Yulius Steven