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All Journal Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Jurnal MediaTIK
Muh. Fadhil Supriadi
Universitas Negeri Makassar
Computer Science & IT Education Social Sciences Other

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Pelatihan Modifikasi Motif Khas Sulawesi Melalui Aplikasi Ibis Paint pada UMKM Kota Makassar untuk Mendorong Pertumbuhan Ekonomi Kreatif di Era Digitalisasi Andi Nuralfiah; Luthfiani Jusuf; Perawati Simaremare; Nur Widya Anriyana; Muh. Fadhil Supriadi
Jurnal Edukasi dan Pengabdian kepada Masyarakat Vol. 5 No. 1 (2026): Juni 2026
Publisher : Yayasan Insan Literasi Cendekia (INLIC) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jepkm.v5i1.340

Abstract

The Micro, Small, and Medium Enterprises (UMKM) sector is experiencing shifts in production and marketing due to advances in digital technology. This includes creating products tailored to local culture. As a center of the creative industry in Eastern Indonesia, Makassar has great potential to develop distinctive South Sulawesi styles, including the Bugis-Makassar style (Lipa Sabbe and geometric), the Toraja style, and other variations of traditional styles. The aim of this service is to provide UMKM practitioners in Makassar City with the ability to transform authentic Sulawesi colors using the Ibis Paint digital design application. This will support the growth of the creative economy in the digital era. The activity commenced in January 2026 and involved 60 UMKM participants with a participatory training approach, including socialization, demonstrations, design practice, mentoring, and evaluation of the works. The results of the activities show that participants are able to use the basic to advanced features of the Ibis Paint application to create digital motif designs that are more creative, flexible, and have commercial value. Therefore, this training will enhance the capabilities of creative UMKM and strengthen the culture-based creative economy ecosystem in Makassar City.
Fashion as a Medium of Social Identity Construction Among Tourism and Hospitality Students in Contemporary Digital Culture A.Nurmaida; Izmi Burhanuddin; Wardiamansyah Ridwan; Muh. Fadhil Supriadi; Muhlis
Jurnal MediaTIK Volume 9, Issue 3 September 2026
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/mediatik.v9i3.12663

Abstract

The development of digital culture has transformed how university students express themselves and construct their social identities, positioning fashion as a medium of symbolic communication and self presentation beyond its functional purpose. This study aims to examine the relationship between fashion use and social identity construction while exploring the contextual role of social media in shaping fashion practices among students in the Department of Tourism and Hospitality. Employing a quantitative approach with an explanatory survey design, data were collected from 113 students selected through simple random sampling using structured questionnaires and observation. Descriptive statistics and simple linear regression were applied to examine the research variables and their relationships. The findings reveal that fashion constitutes a meaningful aspect of students' identity expression, reflecting personal characteristics, lifestyle preferences, and social affiliations. Regression analysis demonstrates a positive and statistically significant relationship between fashion use and social identity construction, with fashion use explaining 46.7% of the variation in social identity scores. Social media platforms provide opportunities for students to communicate fashion preferences, manage visual representations, and engage with digital trends, although their independent statistical contribution was not examined. These findings highlight the importance of fashion as a form of social communication within contemporary digital culture and offer insights into the intersection of personal identity, digital self presentation, and social interaction in higher education. The study emphasizes the relevance of digital literacy and responsible identity expression in supporting students' personal and professional development.
Co-Authors A. Nur Maida Andi Nuralfiah Izmi Burhanuddin Luthfiani Jusuf Muhlis Nur Widya Anriyana Perawati Simaremare Wardiamansyah Ridwan