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All Journal Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Yuni Ekawarti
Universitas Malahayati Bandar Lampung
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Inovasi Kemasan Produk Olahan Kacang Kedelai dalam Meningkatkan Daya Tarik Konsumen di Desa Haduyang Natar Kusnadi Kusnadi; Yuni Ekawarti; Sylvia Zalita Irawan; Rini Fathimah; Syafnita Julia Sari
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2026): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v5i2.2413

Abstract

Program Pengabdian kepada Masyarakat ini bertujuan untuk mengembangkan inovasi kemasan produk olahan kacang kedelai pada UMKM Tahu Tempe Mira Jaya, Desa Haduyang Natar, Kecamatan Natar, Lampung Selatan. Permasalahan utama yang dihadapi mitra meliputi penggunaan kemasan konvensional tanpa identitas merek, ketiadaan label informasi produk yang memadai, serta rendahnya daya tarik visual kemasan yang berdampak pada terbatasnya jangkauan pasar. Metode pelaksanaan menggunakan pendekatan partisipatif dan pendampingan langsung yang mencakup empat tahap: persiapan, pelatihan, implementasi, dan evaluasi. Kegiatan pelatihan meliputi desain kemasan modern, pembuatan logo menggunakan aplikasi Canva, serta penerapan label produk secara langsung. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan mitra dalam merancang kemasan yang lebih menarik, informatif, dan memiliki identitas merek yang kuat. Kemasan baru dilengkapi dengan nama merek "Mira Jaya", logo, komposisi produk, berat bersih, dan informasi kontak usaha. Inovasi kemasan yang diterapkan terbukti mampu meningkatkan citra produk dan kesiapan mitra dalam menghadapi persaingan pasar modern.
Penguatan Kompetensi Penulisan dan Editing Buku Melalui Workshop Produksi Naskah untuk Publikasi Profesional Eko Sudarmanto; Irwan Irawadi Barus; Mutia Pamikatsih; Muhamad Habibullah AR; Arman Paramansyah; Sri Fatimah Rahmatillah; Iskandar Iskandar; Yuni Ekawarti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Writing a high-quality book requires more than writing skills; it also involves the ability to develop a coherent structure, build strong arguments, manage references, conduct editing, understand academic ethics, and navigate the publication process. Participants faced several challenges, including unclear book positioning, unsystematic manuscript structures, weak connections among ideas, limited editing skills, and suboptimal and unethical use of artificial intelligence (AI). This community service program aimed to improve participants’ competencies in transforming ideas into structured book manuscript plans that could be further developed for professional publication. The program was conducted through a practice-based workshop consisting of 70% practical activities and 30% theoretical instruction. The activities included determining ideas and positioning using the Who–Why–What–How approach, developing a book blueprint and book structure, constructing CEEEAT-based paragraphs, managing references, using AI as a co-pilot, conducting three levels of editing, and preparing a One Book Starter Package. Evaluation was conducted through observation, product assessment, participant reflection, and pre- and post-activity assessments. The results show that the manuscript production approach helped participants develop book plans more systematically and clarify the target readers, positioning, structure, and publication strategy.
Co-Authors Arman Paramansyah Eko Sudarmanto Irwan Irawadi Barus Iskandar Iskandar Kusnadi Kusnadi Muhamad Habibullah AR Mutia Pamikatsih Rini Fathimah Sri Fatimah Rahmatillah Syafnita Julia Sari Sylvia Zalita Irawan