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All Journal Journal of Educational Management Research
Nursalimah
Universitas Merangin
Humanities Education Social Sciences

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From Knowledge to Character: Implementing the Axiological Values of Science in Student Character Formation Dismawati; Muhammad Futaki Izhar; Nursalimah; Aprizon Dika Putra; Riska Meisyi Putri; Anggia Pratiwi; Efa Eriyani
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2399

Abstract

Education plays a vital role in developing students’ academic competencies and character in response to contemporary social and technological challenges. This study aimed to examine the implementation of the axiological values of science in learning and explore their contribution to student character formation. A qualitative approach with a case study design was employed. Data were collected through observations and in-depth interviews involving school leaders, teachers, students, and parents, and were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. The findings reveal that axiological values are integrated into the educational process through classroom learning, habitual practices, teacher role modeling, and a values-oriented school culture. These practices contribute significantly to the development of students’ honesty, responsibility, discipline, cooperation, social awareness, and religiosity. The study also identifies several supporting factors, including teacher commitment, leadership support, a positive school culture, and parental involvement, while differences in family backgrounds and the influence of digital technology emerge as key challenges. The findings imply that integrating the axiological values of science into learning can serve as an effective strategy for fostering sustainable character development and promoting the ethical application of knowledge in students’ daily lives.
Building an Exemplary School Brand: Strategic Approaches to Enhancing Student Recruitment Riska Meisyi Putri; Wahyu Arohman; Nursalimah; Dismawati; Sugimin; Mardalena; Anggia Pratiwi
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.2838

Abstract

This study aims to analyze strategies for building a school brand image to attract prospective students in the context of Islamic secondary education. A qualitative case study approach was employed to gain an in-depth understanding of institutional branding practices. Data were collected through observations, semi-structured interviews, and documentation, and were analyzed using the interactive model of Miles, Huberman, and Saldaña. The analysis was guided by Keller’s Brand Image theory, encompassing the dimensions of strength, favorability, and uniqueness of brand associations. The findings indicate that a positive brand image is developed through consistent academic and non-academic achievements, distinctive religious and character-building programs, qualified teachers, effective use of social media, and support from alumni and the surrounding community. Nevertheless, the institution continues to face challenges, including intense competition among schools, limited effectiveness of digital promotional strategies, insufficient alumni engagement, and persistent public perceptions regarding madrasah education. These findings imply that strengthening strategic branding, expanding digital communication, and fostering sustainable stakeholder collaboration are essential for enhancing institutional competitiveness and increasing prospective students’ enrollment interest in an increasingly competitive educational environment.
Co-Authors Anggia Pratiwi Aprizon Dika Putra Dismawati Efa Eriyani Mardalena Muhammad Futaki Izhar Riska Meisyi Putri Sugimin Wahyu Arohman