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All Journal Journal of Educational Management Research ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Mardalena
Universitas Merangin
Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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STRATEGI PENGELOLAAN DAN PENGEMBANGAN OBJEK WISATA BERBASIS PROMOSI DIGITAL: STUDI IMPLEMENTASI DAN DAMPAK PADA DESTINASI TELUKWANG SAKTI, DESA BIUKU TANJUNG Sarinah; Mardalena; Anggia Pratiwi; Susanti; Sri Astuti
AbdiMasya | Hira Institute Vol. 3 No. 2 (2025): Desember 2025
Publisher : Hira Institute

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Abstract

This study aims to analyze the implementation of digital promotion strategies in the management and development of Telukwang Sakti Tourism Objects in Biuku Tanjung Village, Merangin Regency, Jambi. The method used is a participatory qualitative approach with three main stages: pre-intervention, intervention, and post-intervention. The results of the study show that before the intervention, this tourist attraction experienced significant limitations in terms of promotion, did not have official social media, and did not have a clear branding identity. Through capacity training programs, creation of social media accounts (@telukwangsakti), creative content production, and branding development, there has been a significant increase in digital visibility and tourist visits. Within 1–2 months of implementation, Instagram followers increased from 0 to 450, the number of weekend visits increased from 40–60 to 70–100 people, and searches on Google Maps reached ±250 searches per month. This program has also succeeded in empowering the community through increasing digital literacy and management capacity. The conclusion of the study indicates that a digital promotion strategy based on community empowerment is not only effective in increasing tourist attractions, but also supports the sustainability of destination management. Recommendations are submitted to managers, local governments, and educational institutions in order to ensure sustainability and further development.
Managing Deep Learning Implementation in Elementary Schools: Its Influence on Students’ Learning Outcomes Desi Khoridatul; Rahmayanti Chaidir; Mardalena
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1872

Abstract

This study aims to analyze the effect of deep learning implementation on elementary students’ learning outcomes from a learning management perspective. Deep learning is understood as a pedagogical approach that promotes meaningful learning through active student engagement, critical and reflective thinking, collaboration, and strengthened conceptual understanding, aligning with the demands of 21st-century education. The study employed a quantitative approach using a quasi-experimental one-group pretest–posttest design. The research participants were fifth-grade students who experienced a structured deep learning process before progressing to the next grade level. Data were collected using a standardized cognitive achievement test with adequate content validity and high reliability (Cronbach’s Alpha > 0.80). Statistical analyses included descriptive statistics, the Shapiro–Wilk normality test, and a paired sample t-test. The results revealed a significant improvement in students’ learning outcomes after the implementation of deep learning, as indicated by a statistically significant difference between pretest and posttest scores (p < 0.05). These findings imply that deep learning can serve as an effective instructional strategy that strengthens learning management practices, particularly in planning, implementing, and evaluating instruction to improve learning quality in elementary education.
Building an Exemplary School Brand: Strategic Approaches to Enhancing Student Recruitment Riska Meisyi Putri; Wahyu Arohman; Nursalimah; Dismawati; Sugimin; Mardalena; Anggia Pratiwi
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.2838

Abstract

This study aims to analyze strategies for building a school brand image to attract prospective students in the context of Islamic secondary education. A qualitative case study approach was employed to gain an in-depth understanding of institutional branding practices. Data were collected through observations, semi-structured interviews, and documentation, and were analyzed using the interactive model of Miles, Huberman, and Saldaña. The analysis was guided by Keller’s Brand Image theory, encompassing the dimensions of strength, favorability, and uniqueness of brand associations. The findings indicate that a positive brand image is developed through consistent academic and non-academic achievements, distinctive religious and character-building programs, qualified teachers, effective use of social media, and support from alumni and the surrounding community. Nevertheless, the institution continues to face challenges, including intense competition among schools, limited effectiveness of digital promotional strategies, insufficient alumni engagement, and persistent public perceptions regarding madrasah education. These findings imply that strengthening strategic branding, expanding digital communication, and fostering sustainable stakeholder collaboration are essential for enhancing institutional competitiveness and increasing prospective students’ enrollment interest in an increasingly competitive educational environment.
PENGEMBANGAN EKOWISATA TELUK WANG DAN KINERJA PEMERINTAH DESA BIUKU TANJUNG, KABUPATEN MERANGIN, PROVINSI JAMBI Sarinah; Mardalena; Athika; Maharani; Cindy Kartika Saputri; Sella Suwarni; Ana Fizka; Maheri Saputra; Muhammad Fazriel
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
Publisher : Hira Institute

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Abstract

Teluk Wang is a natural tourism area in Biuku Tanjung Village, Merangin Regency, Jambi Province. This area has good natural potential to be developed as a community-based ecotourism destination. However, the tourism area has not been managed well due to limited facilities, poor access, and the absence of clear tourism management. This community service activity aims to identify tourism potential, understand existing problems, and prepare simple development strategies that focus on environmental sustainability and community involvement. The method used was a participatory qualitative approach through field observation, interviews with local residents and village officials, and documentation. The results show that Teluk Wang has attractive natural scenery but still needs improvements in basic facilities, human resource capacity, and tourism management to support local economic activities while protecting the natural environment.
Co-Authors Ana Fizka Anggia Pratiwi Athika Cindy Kartika Saputri Desi Khoridatul Dismawati Maharani Maheri Saputra Muhammad Fazriel Nursalimah Rahmayanti Chaidir Riska Meisyi Putri Sarinah Sella Suwarni Sri Astuti Sugimin Susanti Wahyu Arohman