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All Journal BJRM (Bongaya Journal of Research in Management)
Sundari Rahman
STIE Makassar Maju
Humanities Economics, Econometrics & Finance Education

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Pengaruh Business To Coustomer Dan Kualitas Produk Terhadap Peningkatan Penjualan Jilbab Syar’i Ummu Kahfi Sultan; Sundari Rahman; Ummil Kalsum; Adi
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.951

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi Business to Customer (B2C) dan kualitas produk terhadap peningkatan penjualan pada CV. Ummu Kahfi Kabupaten Maros. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi penelitian adalah seluruh pelanggan CV. Ummu Kahfi, dengan sampel sebanyak 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linier berganda. Hasil analisis data yang diperoleh dari uji T yaitu B2C berpegaruh signifikan terhadap peningkatan penjualan dengan nilai signifikan 0,003 < 0,05 dan nilai T hitung 3,162 > T tabel 2,002, kualitas produk berpengaruh signifikan terhadap peningkatan penjualan dengan nilai signifikan 0,000 < 0,05 dan nilai T hitung 4,782 > T tabel 2,002. Berdasarkan hasil uji simultan menunjukan bahwa nilai signifikan 0,000, yang lebih kecil dari 0,05 atau bahwa F hitung 48,279 > F tabel 3,16. Hasil penelitian menunjukkan bahwa strategi Business to Customer berpengaruh positif dan signifikan terhadap peningkatan penjualan. Kualitas produk juga berpengaruh positif dan signifikan terhadap peningkatan penjualan serta merupakan variabel yang paling dominan. Secara simultan, strategi Business to Customer dan kualitas produk berpengaruh signifikan terhadap peningkatan penjualan. Temuan ini menunjukkan bahwa kemudahan transaksi langsung kepada konsumen serta kualitas produk yang baik mampu meningkatkan kepuasan, loyalitas pelanggan, dan volume penjualan. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan ilmu pemasaran serta menjadi referensi bagi pelaku usaha dalam merancang strategi penjualan yang efektif di era digital.
FIKRI ARDIANSYAH1, YUSRAN PARIS2, SUNDARI RAHMAN3 Fikri Ardiansyah; Yusran Paris; Sundari Rahman
BJRM (Bongaya Journal of Research in Management) Vol. 8 No. 1 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i1.851

Abstract

This study aims to examine the effect of marketplaces and payment methods on the consumptive behavior of the people of Makassar City in purchasing fashion products. The background of this research is based on the rapid development of marketplaces and digital payment systems, which have transformed consumer consumption patterns to become more practical, faster, and increasingly impu lsive. This study employs a quantitative approach using multiple linear regression analysis on 120 respondents who are marketplace users in Makassar City. The results show that, partially, the marketplace variable has a significant effect on consumptive behavior with a t-value of 7.555 and a significance level of < 0.001. The payment method variable also has a significant partial effect on consumptive behavior with a t-value of 5.654 and a significance level of < 0.001. Meanwhile, simultaneously, both variables strongly influence consumptive behavior, with an F-value of 140.197 and a coefficient of determination (R Square) of 0.865, indicating that 86.5% of the variation in consumptive behavior can be explained by marketplace and payment method variables. These findings indicate that accessibility, interactive features in marketplaces, and the flexibility of payment methods such as e-wallets, pay later, and QRIS play an important role in driving consumptive behavior, particularly in fashion products.   Keywords: Marketplace, Payment Methods, Consumptive Behavior, Fashion Products, Makassar City
Soft Skills and Self-Efficacy as Predictors of Employee Productivity Risman; Sundari Rahman; Jumardi; Fitri
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.882

Abstract

Employee productivity is a strategic factor that determines organizational competitiveness, particularly amid digital transformation and the evolving demands of the modern labor market. This study aims to examine the influence of soft skills and self-efficacy on employee productivity at PT Megahputra Sejahtera. Soft skills refer to non-technical abilities related to communication, collaboration, adaptability, and problem-solving, while self-efficacy reflects an individual’s belief in their capability to accomplish tasks effectively. Using a quantitative approach, data were collected from 30 employees selected through purposive sampling. Data analysis included validity testing, reliability testing, and multiple regression to assess both partial and simultaneous effects. The findings indicate that soft skills and self-efficacy have a positive and significant influence on employee productivity. These results highlight that strengthening interpersonal competencies and work-related confidence not only enhances individual effectiveness but also contributes directly to organizational performance outcomes. The study recommends that the company implement structured soft-skills training programs and self-efficacy enhancement interventions through coaching and systematic feedback.
Co-Authors Adi Fikri Ardiansyah Fitri Jumardi Risman Sultan Ummil Kalsum Yusran Paris