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All Journal International Journal of Artificial Intelligence Research BJRM (Bongaya Journal of Research in Management) Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar
Yusran Paris
STIE Makassar Maju
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Pengaruh Segmentasi Pasar Dan Perilaku Konsumen Terhadap Keputusan Pembelian Fitri; Fitri Fitri; Yusran Paris
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.836

Abstract

This research utilizes a quantitative approach. The population in this research is consumers who carry out the purchase of motorcycles at PT Suracojaya Abadi Motor, Luwu Regency. The sampling technique was carried out using the Slovin formula and an error tolerance rate of 10%, so that the number of respondents was 95 people. Data was collected through questionnaires, then analyzed using multiple linear regression with the help of SPSS software version 25. The results of this research show that Market Segmentation has a Partial Significant Influence on Purchase Decisions with a t-value of 3.204. Consumer Behavior also has a Partial Significant Effect on Purchase Decisions with a t-value of 3.566. Simultaneously, these two independent variables affect the Purchase Decision, with an F-count value of 10.435. Keywords: Market Segmentation, Consumer Behavior, and Purchasing Decisions
FIKRI ARDIANSYAH1, YUSRAN PARIS2, SUNDARI RAHMAN3 Fikri Ardiansyah; Yusran Paris; Sundari Rahman
BJRM (Bongaya Journal of Research in Management) Vol. 8 No. 1 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i1.851

Abstract

This study aims to examine the effect of marketplaces and payment methods on the consumptive behavior of the people of Makassar City in purchasing fashion products. The background of this research is based on the rapid development of marketplaces and digital payment systems, which have transformed consumer consumption patterns to become more practical, faster, and increasingly impu lsive. This study employs a quantitative approach using multiple linear regression analysis on 120 respondents who are marketplace users in Makassar City. The results show that, partially, the marketplace variable has a significant effect on consumptive behavior with a t-value of 7.555 and a significance level of < 0.001. The payment method variable also has a significant partial effect on consumptive behavior with a t-value of 5.654 and a significance level of < 0.001. Meanwhile, simultaneously, both variables strongly influence consumptive behavior, with an F-value of 140.197 and a coefficient of determination (R Square) of 0.865, indicating that 86.5% of the variation in consumptive behavior can be explained by marketplace and payment method variables. These findings indicate that accessibility, interactive features in marketplaces, and the flexibility of payment methods such as e-wallets, pay later, and QRIS play an important role in driving consumptive behavior, particularly in fashion products.   Keywords: Marketplace, Payment Methods, Consumptive Behavior, Fashion Products, Makassar City
Wulan, Yusran, Fitri Wulan Muhassab; Yusran Paris; Fitri
BJRM (Bongaya Journal of Research in Management) Vol. 8 No. 2 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i2.891

Abstract

Penelitian ini bertujuan untuk menganalisis secara empiris pengaruh promosi dan harga terhadap loyalitas konsumen pada HB Store di Kabupaten Luwu. Di era kompetitif saat ini, mempertahankan kesetiaan pelanggan menjadi tantangan besar bagi pelaku ritel lokal di daerah sub-urban. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 68 responden yang merupakan konsumen aktif HB Store Kabupaten Luwu, yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan menggunakan Regresi Linear Berganda melalui software SPSS. Hasil penelitian menunjukkan bahwa secara parsial, baik variabel promosi (t = 2,953; Sig = 0,004) maupun harga (t = 3,785; Sig = 0,000) berpengaruh positif dan signifikan terhadap loyalitas konsumen. Faktor harga ditemukan sebagai determinan yang paling dominan memengaruhi loyalitas. Secara simultan, promosi dan harga berpengaruh signifikan terhadap loyalitas konsumen (F = 12,914; Sig = 0,000). Nilai R-Square sebesar 0,284 menunjukkan bahwa kedua variabel tersebut berkontribusi sebesar 28,4% dalam menjelaskan variasi loyalitas konsumen, sedangkan 71,6% sisanya dipengaruhi oleh faktor lain di luar model penelitian ini. Implikasi manajerial dari penelitian ini menyarankan pihak HB Store untuk memprioritaskan stabilitas keadilan harga di samping mengoptimalkan efektivitas strategi promosi guna menghadapi persaingan ritel yang kian ketat di Kabupaten Luwu.
The Effect Of Entrepreneur Competency And External Factors On The Performance Of Small-Medium Industry In South Sulawesi Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.458

Abstract

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries
Esa Sania, Yusran Paris, Fitri: Pengaruh Testimoni Pelanggan Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Aulia House Cake Kabupaten Luwu Esa Sania; Yusran Paris; Fitri
BJRM (Bongaya Journal of Research in Management) Vol. 8 No. 1 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i1.908

Abstract

The study aims to analyze the partial and simultaneous effects of customer testimonials and consumer trust on purchasing decisions at Aulia House Cake in Luwu Regency. A quantitative approach was applied involving 78 respondents through a questionnaire and the data were analyzed using multiple linear regression via SPPS version 25. The results show that customer testimonials have a positive and significant effect on purchasing significance of 0,030. Consumer trust also proves to have a poasitive and significant effect with a t-value of 2.847 and a significance of 0.006. The regression coefficients of 0.169 for consumer trust confirm that both simultaneously have a significant effect on purchasing decisions.The findings indicate that an increase in the number of positive testimonials and high levels of consumer trust can driver purchasing customer loyalty through buiding trust and optimizing testimonials-based marketing strategies.Keywords: customer testimonials, consumer trust, purchasing decisionss
Pengaruh Dukungan Sosial dan Keseimbangan Kerja terhadap Kinerja Pegawai di Balai Karantina Hewan dan Tumbuhan Sulawesi Selatan Abdul Kadir; Yusran Paris; Fitri
Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Vol 5 No 2 (2025): Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar
Publisher : Pusat Penelitian dan Pengabdian Masyarakat ITBM Polman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59903/ebussiness.v5i2.230

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dukungan sosial dan keseimbangan kerja terhadap kinerja pegawai di Balai Karantina Hewan, Ikan, dan Tumbuhan Sulawesi Selatan. Latar belakang penelitian ini didasari oleh fenomena menurunnya motivasi kerja serta meningkatnya tingkat stres kerja pada sebagian pegawai, yang diduga berkaitan dengan rendahnya dukungan sosial di lingkungan kerja dan ketidakseimbangan antara tuntutan pekerjaan dan kehidupan pribadi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Metode pengumpulan data dilakukan melalui survei menggunakan kuesioner. Populasi penelitian meliputi seluruh pegawai Balai Karantina Hewan, Ikan, dan Tumbuhan Sulawesi Selatan yang berjumlah 90 orang, dengan teknik sampling jenuh sehingga seluruh populasi dijadikan sebagai sampel. Analisis data dilakukan menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa nilai koefisien determinasi (R²) sebesar 0,65, yang berarti bahwa 65% variasi kinerja pegawai dapat dijelaskan oleh variabel dukungan sosial dan keseimbangan kerja, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Hasil uji simultan (uji F) menunjukkan nilai F-hitung sebesar 45,321 dengan tingkat signifikansi < 0,05, yang mengindikasikan bahwa kedua variabel secara bersama-sama berpengaruh signifikan terhadap kinerja pegawai. Secara parsial, dukungan sosial berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t-hitung sebesar 4,512, demikian pula keseimbangan kerja yang menunjukkan pengaruh positif dan signifikan dengan nilai t-hitung sebesar 5,213. Temuan penelitian ini menegaskan bahwa semakin tinggi dukungan sosial dan semakin baik keseimbangan kerja, maka semakin meningkat pula kinerja pegawai di Balai Karantina Hewan, Ikan, dan Tumbuhan Sulawesi Selatan.
Co-Authors Abdul Kadir Aditya Halim Perdana Kusuma Putra Putra Esa Sania Fikri Ardiansyah Fitri Fitri Fitri Lukman S Sapriyadi, Sapriyadi Sultan Sundari Rahman Wulan Muhassab