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All Journal BJRM (Bongaya Journal of Research in Management)
Fitri
STIE Makassar Maju
Humanities Economics, Econometrics & Finance Education

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HR Strategy in Strengthening Labor Unions as a Pillar of National Development Reza Afandy Ghulam; Fitri; Asriani
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.888

Abstract

Penelitian ini menganalisis pengaruh strategi manajemen sumber daya manusia (MSDM) terhadap penguatan serikat buruh sebagai upaya mewujudkan buruh tangguh menuju Indonesia maju. Objek penelitian adalah Federasi Serikat Buruh Kamiparho-KSBI Kota Makassar dengan populasi 120 orang, di mana sampel ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 5%. Metode yang digunakan adalah explanatory sequential mix-method dengan tahap kuantitatif diolah menggunakan SPSS 28 (uji validitas, reliabilitas, normalitas, asumsi klasik, korelasi, regresi linier sederhana, dan uji hipotesis), dilanjutkan tahap kualitatif melalui wawancara mendalam dan analisis thematic coding dengan ATLAS.ti 24. Hasil penelitian menunjukkan bahwa strategi MSDM berpengaruh signifikan terhadap penguatan serikat buruh dengan nilai R² sebesar 0,78. Analisis kualitatif memperkuat temuan tersebut dengan menyoroti tiga tema utama: solidaritas, kepemimpinan autentik, serta hambatan struktural. Temuan ini menegaskan bahwa strategi MSDM bukan hanya instrumen internal, tetapi juga fondasi politik organisasi buruh yang penting untuk meningkatkan kapasitas advokasi dan mendukung agenda kebijakan publik di era digital.Kata kunci: MSDM, Serikat Buruh, FSB Kamiparho, Mix Method, Indonesia Maju.
Alvajry Haris, Sultan, Fitri Alvajry Haris; Sultan; Fitri
BJRM (Bongaya Journal of Research in Management) Vol. 8 No. 1 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i1.892

Abstract

This research is entitled "Marketing Strategy Analysis to Increase Indihome Sales at PT Alcom in the Makassar City Area." The purpose of this study is to analyze and implement marketing strategies using the Business Model Canvas (BMC) approach to increase Indihome service sales at PT Alcom in the Makassar City area. This study uses a qualitative approach with descriptive qualitative research. Data were collected through observation, interviews, and relevant documentation.The results of this study indicate that through the application of the Business Model Canvas, PT Alcom needs to strengthen several key elements such as customer segments, value propositions, channels, customer relationships, revenue sources, key resources, key activities, key partnerships, and cost structure to ensure efficient company operations.The key conclusions are to increase the sales force, improve the effectiveness of social media advertising, provide responsive customer service, and ensure optimal performance of installation technician partners. This strategy is expected to support increased sales and the company's competitiveness in the internet service market.  Keywords: Marketing Strategy, Business Model Canvas, Indihome, PT Alcom, Sales.
Co-Authors Alvajry Haris Asriani Reza Afandy Ghulam Sultan