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All Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Masyarakat Pariwisata: Journal of Community Services in Tourism
Deisy Christina Andih
Politeknik Negeri Bandung
Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Mapping Community-Based Tourism Potentials in Semi-Urban Villages: A Triangulated Approach Tomy Andrianto; Eko Susanto; Any Ariani Noor; Marceilla Suryana; Deisy Christina Andih
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2289

Abstract

This study analyzes the potential of Community-Based Tourism (CBT) within a semi-urban village context, addressing a gap in the tourism literature that predominantly focuses on rural areas. Using an integrative qualitative approach, the research combines participatory mapping, in-depth interviews, and Focus Group Discussions (FGDs) in Ciwaruga Village, West Bandung Regency. The study triangulates perspectives from three local pillars: government, community, and academia. Data collection involved 10 key informants, approximately 20 FGD participants, and four rounds of field observations. Findings reveal that semi-urban tourism relies on scattered "micro-attractions" (natural, cultural, and artificial) rather than a single iconic site. While community readiness is characterized as "emergent", marked by high enthusiasm but low institutional structure, the study identifies that participatory mapping acts as a social technology to bridge this gap. The research concludes that a tri-pillar collaborative governance model is essential to transform semi-urban complexity into sustainable tourism destinations.
Developing Community-Based Tourism Governance in a Peri-Urban Village: A Participatory Approach in Ciwaruga Village Tomy Andrianto; Eko Susanto; Marceilla Suryana; Deisy Christina Andih; Rikantini Widiyanti; Any Ariani Noor; Rivan Sutrisno; Mohammad Rizal Gaffar; Gundur Leo
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 7 No. 1 (2026)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v7i1.2288

Abstract

This community service program was designed to initiate and develop a sustainable, community-based tourism governance model in Ciwaruga Village, a peri-urban area located on the border of Bandung City and West Bandung Regency. The initiative adopted a participatory, three-phase approach: planning, implementation, and evaluation. In the planning phase, a comprehensive mapping of tourism potential—covering natural landscapes, cultural assets, and creative industries—was carried out using participatory tools such as stakeholder mapping, field observations, and community dialogues. The implementation phase focused on strengthening local capacity through a tiered training model that included basic tourism literacy, experiential workshops, and digital marketing sessions. A total of 18 local participants, including youth, women entrepreneurs, and Pokdarwis members, actively engaged in these activities. The program culminated in co-creating and piloting three thematic tourism packages: a craft and creativity tour, a culinary heritage experience, and a suburban nature and cultural walk. These packages reflect local identity, promote sustainable tourism practices, and enhance community participation. The evaluation phase revealed increased awareness, strengthened local collaboration, and a growing sense of stakeholder ownership. Key recommendations include integrating tourism development into the village's formal planning instruments and establishing partnerships with external actors for continuity. This initiative presents a replicable model for activating community-based tourism in underdeveloped peri-urban areas.
Co-Authors Any Noor Eko Susanto Gundur Leo Marceilla Suryana Mohammad Rizal Gaffar Rivan Sutrisno Tomy Andrianto