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All Journal MABUSS: Journal of Management, Business and Social Sciences Applied Business and Administration Journal (ABAJ) Masyarakat Pariwisata: Journal of Community Services in Tourism Journal of Tourism, Hospitality and Travel Management (JTHTM) Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Rivan Sutrisno
Politeknik Negeri Bandung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences

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STRATEGY TO CONVALESCE CUSTOMER SATISFACTION FOR SELLING HYDROPONIC VEGETABLE DURING THE PANDEMIC OF COVID-19 Rivan Sutrisno; Gundur Leo
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
Publisher : Program Studi Magister Manajemen

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Abstract

This study aims to find out whether there is an influence of the marketing mix 4P's on Halethponic.id customer satisfaction. The population in this study are customers from Halethponic.id and there are 50 people as samples. The method used is the Multiple Linear Regression analysis method with a descriptive quantitative approach. Based on the results of the study it is known that the marketing mix 4P's (price, product, place, promotion) simultaneously has a positive and significant influence on customer satisfaction. The suggestions obtained from this study are that Halethponic.id can maintain a stable marketing mix that is good for customers, create a characteristic, pay attention to prices, promote products through advertisements, consider places and improve services so that they can maintain customer satisfaction.
Haruskah Jenjang Diploma-3 Ditingkatkan Menjadi Sarjana Terapan Rivan Sutrisno; Mohammad Rizal Gaffar; Mamun Sutisna; Tangguh Dwi Pramono; Yayan Firmansyah
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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The Directorate General of Vocational Education, Ministry of Education and Culture, has begun to pay more attention to Vocational education. The real steps of the Directorate General of Vocational Education of the Ministry of Education and Culture can be seen from its two special programs, namely the D2 fast track program for SMK and the D-3 upgrade program to applied bachelor's degree. This study aims to provide a basis for one of the universities in Bandung to determine whether it is the right step to increase the D-3 level to become an Applied Bachelor. Quantitative Descriptive Analysis was conducted to provide a real picture of the condition of existing D-3 students. The results showed that the majority of students chose the D-3 level because they wanted to immediately graduate from college and then work. Meanwhile, students who enter the D-3 level because they are not accepted in the first choice occupy the lowest position on the D-3 level selection criteria indicator and are included in the assessment criteria. Therefore, there is still no urgency to increase the D-3 level to an Applied Bachelor degree from the perspective of higher education consumers, namely college students.
Disentangling Digital Influences on Tourist Behavior: The Role of Trust and Destination Image in the Social Media Era Sutrisno, Rivan; Rafdinal, Wahyu; Septyandi, Chandra Budi; Gaffar, Mohammad Rizal; Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.318

Abstract

The rise of social media has reshaped how tourists perceive, evaluate, and decide upon travel destinations. This study investigates the direct effects of influencer credibility, content quality, visual aesthetics, and social engagement on tourist trust, destination image, and visit intention. Drawing upon a cross-sectional survey of 232 Indonesian social media users, the proposed structural model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that influencer credibility and visual aesthetics are key drivers of tourist trust, while content quality and visual aesthetics significantly shape destination image. Tourist trust also plays a central role by directly influencing both destination image and visit intention. These findings offer theoretical insight into the psychological mechanisms underlying digital persuasion in tourism and provide actionable strategies for destination marketers and content creators to enhance engagement and conversion through credible and aesthetically compelling influencer content.
Improving Digital Competence of Tourism Academics and Professionals Through AI-Based Workshops in Indonesia and Vietnam Tomy Andrianto; Nono Wibisono; Rivan Sutrisno; Eko Susanto; Abdul Malik Sayuti; Moch Yusup
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 10 No. 1 (2026): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

The international community service program between Politeknik Negeri Bandung (Polban) and Duy Tan University (DTU) aims to strengthen the digital competencies of academics and tourism professionals in Indonesia and Vietnam. The program focuses on mapping digital transformation needs, conducting AI-based capacity-building workshops, and evaluating tourism courses syllabus toward digital readiness. Using survey data from 449 respondents analyzed through PLS-SEM, the results highlight self-readiness and system quality as key predictors of AI utilization in tourism education. The implementation included workshops in Vietnam (19 and 20 August 2025) emphasizing AI use among students for tourism analytics and digital content creation, and in Indonesia (October 2025) focusing on integrating AI applications into tourism courses. These collaborative initiatives bridge academic and industry gaps while promoting experiential learning and syllabus innovation, contributing to a more inclusive and sustainable digital tourism ecosystem in Southeast Asia.
Developing Community-Based Tourism Governance in a Peri-Urban Village: A Participatory Approach in Ciwaruga Village Tomy Andrianto; Eko Susanto; Marceilla Suryana; Deisy Christina Andih; Rikantini Widiyanti; Any Ariani Noor; Rivan Sutrisno; Mohammad Rizal Gaffar; Gundur Leo
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 7 No. 1 (2026)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v7i1.2288

Abstract

This community service program was designed to initiate and develop a sustainable, community-based tourism governance model in Ciwaruga Village, a peri-urban area located on the border of Bandung City and West Bandung Regency. The initiative adopted a participatory, three-phase approach: planning, implementation, and evaluation. In the planning phase, a comprehensive mapping of tourism potential—covering natural landscapes, cultural assets, and creative industries—was carried out using participatory tools such as stakeholder mapping, field observations, and community dialogues. The implementation phase focused on strengthening local capacity through a tiered training model that included basic tourism literacy, experiential workshops, and digital marketing sessions. A total of 18 local participants, including youth, women entrepreneurs, and Pokdarwis members, actively engaged in these activities. The program culminated in co-creating and piloting three thematic tourism packages: a craft and creativity tour, a culinary heritage experience, and a suburban nature and cultural walk. These packages reflect local identity, promote sustainable tourism practices, and enhance community participation. The evaluation phase revealed increased awareness, strengthened local collaboration, and a growing sense of stakeholder ownership. Key recommendations include integrating tourism development into the village's formal planning instruments and establishing partnerships with external actors for continuity. This initiative presents a replicable model for activating community-based tourism in underdeveloped peri-urban areas.
Co-Authors Abdul Malik Sayuti Any Noor Deisy Christina Andih Eko Susanto Gaffar, Mohammad Rizal Gundur Leo Mamun Sutisna Marceilla Suryana Moch Yusup Mohammad Rizal Gaffar Nono Wibisono Rafdinal, Wahyu Septyandi, Chandra Budi Tomy Andrianto YAYAN FIRMANSYAH, YAYAN