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All Journal Gema Wiralodra MABUSS: Journal of Management, Business and Social Sciences Applied Business and Administration Journal (ABAJ) Journal of Tourism, Hospitality and Travel Management (JTHTM)
Rivan Sutrisno
Politeknik Negeri Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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STRATEGY TO CONVALESCE CUSTOMER SATISFACTION FOR SELLING HYDROPONIC VEGETABLE DURING THE PANDEMIC OF COVID-19 Rivan Sutrisno; Gundur Leo
Journal of Management, Business and Social Sciences Vol. 1 No. 1 (2023): January
Publisher : Program Studi Magister Manajemen

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Abstract

This study aims to find out whether there is an influence of the marketing mix 4P's on Halethponic.id customer satisfaction. The population in this study are customers from Halethponic.id and there are 50 people as samples. The method used is the Multiple Linear Regression analysis method with a descriptive quantitative approach. Based on the results of the study it is known that the marketing mix 4P's (price, product, place, promotion) simultaneously has a positive and significant influence on customer satisfaction. The suggestions obtained from this study are that Halethponic.id can maintain a stable marketing mix that is good for customers, create a characteristic, pay attention to prices, promote products through advertisements, consider places and improve services so that they can maintain customer satisfaction.
Haruskah Jenjang Diploma-3 Ditingkatkan Menjadi Sarjana Terapan Rivan Sutrisno; Mohammad Rizal Gaffar; Mamun Sutisna; Tangguh Dwi Pramono; Yayan Firmansyah
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

The Directorate General of Vocational Education, Ministry of Education and Culture, has begun to pay more attention to Vocational education. The real steps of the Directorate General of Vocational Education of the Ministry of Education and Culture can be seen from its two special programs, namely the D2 fast track program for SMK and the D-3 upgrade program to applied bachelor's degree. This study aims to provide a basis for one of the universities in Bandung to determine whether it is the right step to increase the D-3 level to become an Applied Bachelor. Quantitative Descriptive Analysis was conducted to provide a real picture of the condition of existing D-3 students. The results showed that the majority of students chose the D-3 level because they wanted to immediately graduate from college and then work. Meanwhile, students who enter the D-3 level because they are not accepted in the first choice occupy the lowest position on the D-3 level selection criteria indicator and are included in the assessment criteria. Therefore, there is still no urgency to increase the D-3 level to an Applied Bachelor degree from the perspective of higher education consumers, namely college students.
Price framing: monetary discount versus percentage discount format Rivan Sutrisno
Gema Wiralodra Vol. 14 No. 2 (2023): gema wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i2.539

Abstract

Marketers often use price promotion as a means of stimulating sales and attracting new customers. Price promotion widely used in the market is either applying monetary discount (e.g., dollar off) or percentage discount (e.g., percentage off) format. However, no guide can be used by marketers as to which promotional format can attract customers better This systematic literature review study offers an argument that address which of the promotional format, either a monetary discount or a percentage discount, are more attractive for customers. It is concluded that the consumers favor the price promotion in monetary discount over the percentage discount format due to easier cognitive processing of the price promotion to get the actual selling price. However, the percentage discount format will attract consumers better for a low-price product since it could induce a more significant number effect.
Disentangling Digital Influences on Tourist Behavior: The Role of Trust and Destination Image in the Social Media Era Sutrisno, Rivan; Rafdinal, Wahyu; Septyandi, Chandra Budi; Gaffar, Mohammad Rizal; Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.318

Abstract

The rise of social media has reshaped how tourists perceive, evaluate, and decide upon travel destinations. This study investigates the direct effects of influencer credibility, content quality, visual aesthetics, and social engagement on tourist trust, destination image, and visit intention. Drawing upon a cross-sectional survey of 232 Indonesian social media users, the proposed structural model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that influencer credibility and visual aesthetics are key drivers of tourist trust, while content quality and visual aesthetics significantly shape destination image. Tourist trust also plays a central role by directly influencing both destination image and visit intention. These findings offer theoretical insight into the psychological mechanisms underlying digital persuasion in tourism and provide actionable strategies for destination marketers and content creators to enhance engagement and conversion through credible and aesthetically compelling influencer content.
Co-Authors Eko Susanto Gaffar, Mohammad Rizal Gundur Leo Mamun Sutisna Mohammad Rizal Gaffar Rafdinal, Wahyu Septyandi, Chandra Budi YAYAN FIRMANSYAH, YAYAN