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Kemitraan Pt Astra Agro Lestari Tbk dalam Pilar Astra Hijau di Pasangkayu Nelsa Nelsa; Intan Fazira; Arifa Nurhidayanti; Yulita Septi Ardaneshwari; Nabilah Sanjana Putri Armasnsyah; Nur Fadhilah Dwi Putri Zaenong; Devi Petonengan; Ammatullah Anisah; Friscia Novianti Setiawan; Qiska Natasyah Chandra; I Gede Aditya Purwanto; Faustino Andresta Soande; Moh. Taqwa; Nawawi Natsir; Muhammad Afandi; Askar Mayusa
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10484

Abstract

This study aims to analyze the implementation of the Astra Hijau program as a form of corporate social responsibility (CSR) by PT Astra Agro Lestari Tbk through PT Pasangkayu, as well as the partnership models that support sustainable development in Pasangkayu Regency. Using a qualitative descriptive approach, the research findings indicate that Astra Hijau has successfully increased public awareness and participation in environmental conservation through programs such as clean water assistance, waste bank revitalization, reforestation, Ecobrick initiatives, and the empowerment of environmental cadres. The program’s success is supported by collaborative partnerships between companies, the government, schools, communities, the media, women, and youth. This program is considered capable of delivering integrated social, economic, and environmental impacts while improving the quality of life for the community.
IMPLEMENTASI PROGRAM ASTRA CERDAS DI PT PASANGKAYU: STUDI TENTANG CSR BIDANG PENDIDIKAN DIKABUPATEN PASANGKAYU SULAWESI BARAT Puspitasari; Melati Afriani; Eka Andani; Risky Pramusetya Saharani; Sela Mitha; Risma Risma; Qiska Natasyah Chandra; Sopian Sopian; Muzakir Tawil; Rachmad Rachmad; Askar Mayusa
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 4 (2026): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i4.2568

Abstract

This study aims to analyze the implementation of the Astra Cerdas Program as a form of Corporate Social Responsibility (CSR) of PT Pasangkayu in the field of education in Pasangkayu Regency, West Sulawesi. This research employed a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, documentation, and data triangulation. The results show that the Astra Cerdas Program has made a positive contribution to improving access to and quality of education through scholarship assistance, educational facilities and infrastructure support, teacher training, incentives for honorary teachers, and the development of Adiwiyata Schools. The program has also generated social impacts, including increased student learning motivation, greater community participation in educational activities, and enhanced environmental awareness within partner schools. However, several challenges remain, such as the unequal distribution of program benefits, limited community participation in program planning, and dependence on the company's annual CSR budget allocation. Therefore, stronger collaboration among the company, government, schools, and local communities is needed to ensure that the program becomes more effective, targeted, and sustainable. Overall, the Astra Cerdas Program has become an important initiative in supporting human resource development and educational advancement in Pasangkayu Regency.