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Analisis Kemitraan PT Astra Agro Lestari Tbk Dalam Pelaksanaan Program Astra Kreatif di Desa Ring 1 Kabupaten Pasangkayu Askar Mayusa; Muh.Faldi; Keysha Putri Maharani; Afdal Dzikry; Rahmawati Kasman; Nining Vitria; Nur Fadilla; Marcela Angelina Pamora; Muzdalifah Muzdalifah; Audietya Chantieka Aura; Muhamad Riski Nugraha; Aulia Farida; Ratu Amanda; Nanda Aprilia Royna; Nawawi Natsir; Muhammad Afandi
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2433

Abstract

This study analyzes the implementation of PT Pasangkayu's Corporate Social Responsibility (CSR) program in supporting the Creative Indonesia vision. CSR is seen as a corporate strategy to improve community welfare while strengthening social legitimacy through a participatory approach. The Astra Kreatif program implemented by PT Pasangkayu includes fostering oil palm farmer groups, diversifying non-oil palm businesses (cultivating catfish, chilies, laying hens, and mushrooms), and developing MSMEs based on local potential. The results show that this program has succeeded in improving farmers' technical and managerial skills, opening alternative business opportunities, strengthening the role of women and youth in the village economy, and creating solid social networks. The tangible impact is seen in 475 heads of families in four main target villages, who receive direct economic benefits and increased independence. Thus, PT Pasangkayu's CSR through Astra Kreatif contributes to inclusive and sustainable village economic development and enriches the discourse of Creative Indonesia from local roots to the national level.
Program Corporate Social Responsibility (Csr) dalam Pilar Astra Cerdas di Pt Astra Agro Lestari Tbk Nelsa Nelsa; Intan Fazira; Arifa Nurhidayanti; Dian Nurfadila; Yulita Septi Ardaneshwari; Sabania Amrina Rosada; Nur Fadhilah Dwi Putri Zaenong; Devi Petonengan; Moh. Taqwa; Rahmawati Halim; Andi Maman; Askar Mayusa
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2442

Abstract

This study aims to analyze the implementation of the Corporate Social Responsibility (CSR) Program under the Astra Cerdas pillar at PT Astra Agro Lestari Tbk as a form of corporate social responsibility in the field of education. The study employs a descriptive qualitative method, with data collected through observation, documentation, and Focus Group Discussions (FGDs). The Astra Cerdas Program is implemented in the company’s Ring-1 area, which includes Gunungsari Village, Pakawa Village, Ako Village, Ngovi Village, and Pasangkayu Subdistrict. The research findings indicate that the implementation of the Astra Cerdas CSR program is not only focused on providing educational assistance but is also directed toward sustainable social development. The programs implemented include scholarships for high-achieving students and underprivileged families, capacity building for educators, the construction of educational facilities and infrastructure, the development of Adiwiyata Schools, the Love Pink program, and special education for the Bunggu indigenous community through tutoring and the Kejar Paket program. These programs have a positive impact on improving access to education, the quality of learning, environmental awareness, and community empowerment in the areas surrounding the company’s operations. The implementation of the Astra Cerdas program demonstrates that CSR can serve as a strategic tool in fostering harmonious relationships between the company and the community while supporting the development of high-quality human resources
EFEKTIVITAS KEMITRAAN PUBLIK PRIVAT DALAM PENGELOLAAN PROGRAM PEMBERDAYAAN MASYARAKAT DI DESA MARTAJAYA KABUPATEN PASANGKAYU, KECAMATAN PASANGKAYU Nur Aisyah; Muhammad Ahsan Samad; Askar Mayusa; Miftah Amalia; Mastang Mastang; Nur Aini Bakri; Siti Nuraziza; Rendy Kurniawan; Anang Ma’ruf; Meinar Meinar
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2463

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas kemitraan publik privat dalam pengelolaan program pemberdayaan masyarakat di Desa Martajaya Kecamatan Pasangkayu. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teori yang digunakan adalah teori efektivitas menurut Richard M. Steers. Hasil penelitian menunjukkan bahwa kemitraan publik privat dalam program pemberdayaan masyarakat sudah berjalan cukup baik, namun masih terdapat kendala seperti kurangnya partisipasi masyarakat dan komunikasi yang belum optimal. Oleh karena itu, diperlukan peningkatan koordinasi dan kerja sama antara pemerintah, perusahaan, dan masyarakat agar program dapat berjalan lebih efektif dan berkelanjutan.
ANALISIS IMPLEMENTASI PROGRAM INDONESIA HIJAU DARI PT PASANG KAYU PADA DESA RING 1 Afdal Dzikry; Keysha Putri Maharani; Marcela Angelina Pamora; St. Fahriah Rumambi; Rahmawati Kasman; Nabilah Sanjana Putri Armansyah; I Gede Aditya Purwanto; Afdal Risqullah Ramadhan; Ahmad Satrio; Hj. Rahmawati Halim; Askar Mayusa; Andi Maman
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10425

Abstract

This study aims to analyze the implementation of the Indonesia Green Program through the Astra Hijau pillar carried out by PT Pasangkayu in ring 1 villages within the company’s operational area. This research is motivated by the importance of implementing Corporate Social Responsibility (CSR) programs in supporting environmental preservation and sustainable development. The research employed a qualitative method with a descriptive research type. Data collection techniques were conducted through Focus Group Discussions (FGD) to obtain information regarding community perceptions, participation, and experiences related to the implementation of the company’s environmental programs. The results showed that the implementation of the Indonesia Green Program was carried out through several main activities, including clean water assistance, waste management and environmental revitalization, ecobrick programs, greening and tree seedling assistance, environmental education, and environmental infrastructure development. These programs had a positive impact on improving environmental quality and increasing public awareness in preserving the environment. In addition, the community development approach implemented by the company encouraged community involvement in program implementation, thereby supporting the sustainability of environmental activities in the assisted villages. However, the implementation of the program still faced several obstacles, such as budget limitations, uneven distribution of programs across all ring 1 villages, and differences in community participation levels in each area. Therefore, stronger coordination between the company, village government, and the community is needed so that the implementation of environmental CSR programs can run more optimally, participatively, and sustainably.
KEMITRAAN PEMERINTAH DAN PT ASTRA AGRO LESTARI TBK DALAM IMPLEMENTASI PROGRAM ASTRA CERDAS DI KABUPATEN PASANGKAYU Made Serik Ayu; Abdul Galang Maulana; Mustika Mustika; Tiara Adita Syabilla; Almoonra Dwison I Yunde; Widya Mega Putri; Siti Nuranisah; Dudung Jiniar; Dian Nurfadila; Puspitasari Puspitasari; Riska Ayu Fahrany; Eka Andani; Fariska Riski; Nawawi Natsir; Muhammad Afandi; Askar Mayusa
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10433

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kemitraan antara Pemerintah Kabupaten Pasangkayu dan PT Astra Agro Lestari Tbk dalam implementasi Program Astra Cerdas di Kabupaten Pasangkayu. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui observasi, dokumentasi, dan Focus Group Discussion (FGD). Penelitian ini berfokus pada bentuk kerja sama, implementasi program, serta dampak Program Astra Cerdas terhadap masyarakat di sekitar wilayah operasional perusahaan. Hasil penelitian menunjukkan bahwa kemitraan antara pemerintah daerah dan PT Astra Agro Lestari Tbk berjalan secara kolaboratif melalui program Corporate Social Responsibility (CSR) di bidang pendidikan. Program Astra Cerdas dilaksanakan melalui berbagai kegiatan seperti pemberian beasiswa prestasi, bantuan sarana dan prasarana pendidikan, insentif guru honorer, pelatihan sekolah, parenting session, serta pendampingan pendidikan bagi masyarakat adat Suku Bunggu. Dalam pelaksanaannya, perusahaan melakukan koordinasi dengan pemerintah daerah, Dinas Pendidikan, pemerintah desa, serta masyarakat sehingga program dapat disesuaikan dengan kebutuhan daerah dan mendukung prioritas pembangunan pendidikan di Kabupaten Pasangkayu. Program Astra Cerdas memberikan dampak positif terhadap peningkatan akses dan kualitas pendidikan masyarakat. Selain membantu siswa dan sekolah yang memiliki keterbatasan fasilitas, program ini juga memperkuat hubungan kemitraan antara pemerintah, perusahaan, dan masyarakat. Meskipun masih terdapat beberapa kendala seperti pemerataan bantuan dan koordinasi antar pihak, kemitraan ini menunjukkan bahwa kolaborasi antara pemerintah dan sektor swasta dapat menjadi strategi yang efektif dalam mendukung pembangunan pendidikan yang berkelanjutan.
Kemitraan Pt Astra Agro Lestari Tbk dalam Pilar Astra Hijau di Pasangkayu Nelsa Nelsa; Intan Fazira; Arifa Nurhidayanti; Yulita Septi Ardaneshwari; Nabilah Sanjana Putri Armasnsyah; Nur Fadhilah Dwi Putri Zaenong; Devi Petonengan; Ammatullah Anisah; Friscia Novianti Setiawan; Qiska Natasyah Chandra; I Gede Aditya Purwanto; Faustino Andresta Soande; Moh. Taqwa; Nawawi Natsir; Muhammad Afandi; Askar Mayusa
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10484

Abstract

This study aims to analyze the implementation of the Astra Hijau program as a form of corporate social responsibility (CSR) by PT Astra Agro Lestari Tbk through PT Pasangkayu, as well as the partnership models that support sustainable development in Pasangkayu Regency. Using a qualitative descriptive approach, the research findings indicate that Astra Hijau has successfully increased public awareness and participation in environmental conservation through programs such as clean water assistance, waste bank revitalization, reforestation, Ecobrick initiatives, and the empowerment of environmental cadres. The program’s success is supported by collaborative partnerships between companies, the government, schools, communities, the media, women, and youth. This program is considered capable of delivering integrated social, economic, and environmental impacts while improving the quality of life for the community.
Sinergi Pemerintah Daerah dan Sektor Swasta dalam Pembangunan Pendidikan: Studi Kasus Program Astra Cerdas di Kecamatan Pasangkayu, Sulawesi Barat: Studi Kasus Program Astra Cerdas di Kecamatan Pasangkayu, Sulawesi Barat Nurfadillah Nurfadillah; Sabania Amrina Rosada; St. Fahriah Rumambi; Norce Christianti Ta’ela; Yuliyana Abd Aziz; Nuraisyah Nuraisyah; Askar Mayusa; Muhammad Ahsan Samad
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10496

Abstract

This study examines the synergy between local governments and the private sector in advancing regional education, focusing on the Astra Cerdas Program in Pasangkayu Regency. Despite the government's mandate to provide quality education, budget constraints often hinder optimal infrastructure and human resource development. This research employs a qualitative descriptive method with data collected through in-depth interviews, observation, and document analysis involving the Education Office, private sector representatives, and school principals. The findings indicate that collaborative governance through the Astra Cerdas program has positively impacted the educational ecosystem in Pasangkayu. The synergy is manifested in school infrastructure rehabilitation, teacher capacity building, and scholarship distributions. However, challenges such as bureaucratic synchronization and long-term sustainability persist. The implications of this study suggest that formalizing public-private partnerships through long-term memorandums of understanding can optimize educational outcomes in developing regions.
ANALISIS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PASANGKAYU DALAM MENDUKUNG INDONESIA KREATIF Muh Faldi; Nining Vitria; Norce Christanti Ta'ela; Novitasari Novitasari; Nur Fadilla; Rian Rachdiat Maka; Candra Abubakar; Mastang Mastang; Fikra Fikra; Putri Chicianti Datu Adam; Rahmawati Halim; Askar Mayusa; Andi Maman
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10527

Abstract

This study examines the implementation of Corporate Social Responsibility (CSR) programs by PT Pasangkayu in supporting the development of the creative economy in West Sulawesi. The research background is rooted in Indonesia’s national vision, Asta Cita, which positions the creative economy as a pillar of inclusive and sustainable development. The objective of this study is to analyze the contribution of Astra Kreatif programs to local community empowerment, particularly in enhancing economic independence and strengthening social solidarity. A qualitative descriptive approach was employed, using Focus Group Discussions (FGD) with company employees to explore perceptions, experiences, challenges, and socio-economic impacts of the CSR initiatives. The findings reveal that Astra Kreatif successfully strengthened the capacity of palm oil farmer groups, created diversified non-palm businesses (catfish farming, chili cultivation, poultry, and mushroom production), and fostered the growth of local MSMEs. These initiatives directly benefited 475 households across four target villages, generating new employment opportunities, increasing household income, and empowering women and youth in village-based economies. The implications highlight that creativity-driven CSR is not merely a corporate obligation but also a catalyst for inclusive and sustainable rural economic development, aligning with the broader vision of Indonesia Kreatif.
Manajemen kemitraan lembaga publik dan privat antara Pt Astra agro lestari dan pemerintah daerah Pasangkayu di desa martajaya Novitasari Novitasari; lidya olivia balanda; Siti Nurfadila; Fikra Fikra; Phiter Boni Parubak; Dicky Candra Salatun; Nuraisyah Nuraisyah; Askar Mayusa; Muhammad Ahsan Samad
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10585

Abstract

Partnership Between Public and Private institutions are on important form of cooperation in supporting regional development and improving community welfare. This study aims ro examine the implementation of partnership management beetwen PT Astra Argo Lestari through PT Pasangkayu Regional Government in Martajaya Village. The focus of this research includes the forms of cooperatinon, the implementation process of the partnership, and the benefits experiencedby the Community troughCorporate Social Responsbility (CSR)Programs.The research method used was descriptive qualitative with data collection techniques consisting of observation, interviews, and documentation. The results showed that the partnership between PT Astra Agro Lestari and the Pasangkayu Regional Government was carried out through various CSR programs in the fields of health, environment, and community empowerment. The cooperation has provided positive impacts on improving health services, environmental cleanliness, and relationships among the company, local government, and the people of Martajaya Village. The public-private partnership demonstrates synergy between the company and the local government in supporting sustainable social development for the community.
PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM PILAR ASTRA SEHAT DI PT ASTRA AGRO LESTARI TBK Yuliyana Abd Aziz; Abdul Galang Maulana; Nurfadilah Nurfadilah; Mustika Mustika; Tiara Adita Syabilla; Almoonra Dwison I Yunde; Widya Mega Putri; Ferdiansyah Dwi Junianto P; Siti Nuranisah; Dudung jiniar; Rahmawati Halim; Andi Maman; Askar Mayusa
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10593

Abstract

Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan program Corporate Social Responsibility (CSR) dalam pilar Astra Sehat yang dijalankan oleh PT Astra Agro Lestari Tbk melalui unit usaha PT Pasangkayu di Kabupaten Pasangkayu, Provinsi Sulawesi Barat. Metode yang dipakai adalah penelitian kualitatif deskriptif dengan pengumpulan data melalui dokumentasi dan Focus Group Discussion (FGD). Program Astra Sehat dilaksanakan di wilayah Ring-1 perusahaan yang mencakup Desa Gunungsari, Desa Pakawa, Desa Ako, Desa Ngovi, dan Kelurahan Pasangkayu. Hasil penelitian menunjukkan bahwa program Astra Sehat mencakup berbagai kegiatan kesehatan yang berfokus pada penguatan posyandu sebagai ujung tombak pelayanan kesehatan masyarakat. Kegiatan yang dilaksanakan antara lain pemberian insentif dan pelatihan bagi kader posyandu, penyaluran Pemberian Makanan Tambahan (PMT) untuk balita dan ibu hamil, penyediaan sarana dan prasarana kesehatan bagi posyandu dan puskesmas yang dibina, serta upaya percepatan penurunan stunting. Program ini mendukung pelayanan kesehatan masyarakat, penguatan kapasitas kader, dan mendukung upaya perbaikan status gizi masyarakat di sekitar wilayah operasional perusahaan. Pelaksanaan Astra Sehat menunjukkan bahwa CSR dapat menjadi upaya mendukung pembangunan kesehatan masyarakat sekaligus memperkuat hubungan sosial antara perusahaan dan komunitas lokal.