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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Neni Setiarini
Universitas Cenderawasih
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Microlearning Pelaporan Keuangan UMKM Pemula  di Kota Jayapura Neni Setiarini; Isma Shalihi Ahlia; Fanny K Sitompul; Aprianto La'lang Kuddy; Palti Maretto Caesar Manalu
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/vwqz7445

Abstract

This community service activity aimed to improve the financial reporting competency of early-stage SME owners in Jayapura through a microlearning-based training approach. A total of 40 participants were selected through online registration. The program was structured in three stages: preparation, implementation, and evaluation. Results indicated a significant increase in participant knowledge: the average pre-test score was 37.8%, rising to 88.5% in the post-test, 50.7 percentage point improvement. The greatest gain was observed in understanding of balance sheet concepts (+65 percentage points). Participants reported heightened confidence in preparing basic financial records independently. The findings confirm that microlearning, which structures content into focused 3–5 minute units, is highly effective for time-constrained SME practitioners. This activity aligns with SDG Goal 8 (Decent Work and Economic Growth) and Goal 9 (Industry, Innovation, and Infrastructure)
Pengaruh Consumer Self-Confidence dan Hedonic Shopping Motivations Terhadap Purchase Intention pada Konsumen Produk Skincare Generasi Z di Jayapura Palti Maretto Caesar Manalu; Neni Setiarini; Iriando Wijaya; El Shaddai Sandhy Pustap; Fanny Kristin Tantyah Sitompul
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/ph4tbf65

Abstract

This study aims to examine the influence of consumer self-confidence and hedonic shopping motivations on the purchase intention of Generation Z toward skincare products in Jayapura. The study employed a quantitative approach using an associative method. Data were collected through questionnaires distributed to 122 Generation Z respondents in Jayapura. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and f-tests with the assistance of SPSS. The results revealed that consumer self-confidence had a positive and significant effect on purchase intention, with a t-value of 7.294 and a significance level of 0.000. In addition, hedonic shopping motivations also had a positive and significant effect on purchase intention, with a T-value of 2.216 and a significance value of 0.029. Simultaneously, consumer self-confidence and hedonic shopping motivations were proven to significantly influence purchase intention, with an F-value of 112.295 and a significance level of 0.000. The findings indicate that the higher the level of consumer self-confidence and hedonic shopping motivations among Generation Z, the higher their tendency to develop purchase intention toward skincare products.
Pemberdayaan Nelayan Sarmi Melalui Pelatihan Konten Visual Digital Untuk Pemasaran Hasil Perikanan Tangkap Neni Setiarini; Nur Fadliyah Mandasini; Johanis R Wanma; Hesti Murwaniputri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/7y7adx30

Abstract

This community service program aims to strengthen the digital marketing capacity of fishermen and women entrepreneurs in the Armo Pesisir Village of Sarmi Regency, Papua. The program uses a practice-based participatory training approach including smartphone-based product photography and videography training, digital storytelling and local branding assistance with the collective brand "Sarmi fish," as well as assistance in activating digital storefronts through Instagram, Facebook, and WhatsApp Business. The activity was held on May 12–13, 2026, and was attended by 50 participants. The results of the pre-test and post-test evaluations showed that participants' understanding of digital marketing content increased sharply from around 10% to 100%. In addition to improving skills, this program encouraged Sarmi women fishermen to shift from simply selling on the roadside or in traditional markets to producing digital content combined with value-added product processing, thereby reducing dependence on cheap sales to intermediaries.
Co-Authors Aprianto Lalang Kuddy Fanny K Sitompul Fanny kristin Tantyah Sitompul Hesti Murwaniputri Iriando Wijaya Isma Shalihi Ahlia Johanis R Wanma Nur Fadliyah Mandasini Palti Maretto Caesar Manalu Pustap, El Shaddai Sandhy