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All Journal Horizon: Indonesian Journal of Multidisciplinary Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Dwi Juni Juniar
Sekolah Tinggi Ilmu Ekonomi Bima
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Inkubasi UMKM Berbasis Potensi Lokal untuk Penguatan Ekonomi Masyarakat Desa Nipa Kecamatan Ambalawi Nurul Huda; Arif Rahman; Dewi Aprilia; Feri Irawan; Gita Gutawa; Dwi Juni Juniar; Nurfaijah Nurfaijah; Kiki Anggriani; Miftahul Tazqiah Auliya; Jaenab Jaenab; Aerlangga Aerlangga
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jr3w9g17

Abstract

Nipa Village, located in Ambalawi District, Bima Regency, West Nusa Tenggara, has strong local economic potential from fisheries and agriculture, including tuna, torani fish, corn, shallots, coconut, and rice. However, the potential of these commodities has not been fully optimized because most products are still sold in raw form, while micro, small, and medium enterprises (MSMEs) face limitations in product innovation, packaging, business management, and digital marketing. This community service program was designed as an MSME incubation activity to assist local business actors in transforming local resources into value-added products. The incubation process included needs assessment, entrepreneurial motivation, product diversification training, packaging innovation, business management assistance, digital marketing training, and monitoring and evaluation. The products developed through the program included tuna floss, tuna dim sum, tuna chili sauce, chocolate corn pudding, dried torani fish, fried shallots, virgin coconut oil, and packaged rice. The results indicate that MSME incubation strengthened participants' knowledge, production skills, packaging awareness, and readiness to market products both offline and online. This program demonstrates that village-based MSME incubation can become a strategic approach to improving household income and supporting sustainable local economic development in Nipa Village, Ambalawi District.
Pengaruh Diskon dan Flash Sale Terhadap Impulsivitas Konsumen pada Marketplace Tiktok Shop Dwi Juni Juniar; Ismunandar; Muhajirin
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6553

Abstract

This study aims to analyze the effect of discounts and flash sales on consumer impulsivity in the TikTok Shop marketplace, focusing on Generation Z consumers in Bima City. This research employed a quantitative approach using a survey method. The sample consisted of 90 respondents selected through purposive sampling, with criteria including Generation Z consumers residing in Bima City, owning a TikTok Shop account, and having made purchases during flash sale programs. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t) tests, simultaneous (F) tests, and the coefficient of determination. The results indicate that discounts have a positive and significant effect on consumer impulsivity, whereas flash sales do not have a significant effect on consumer impulsivity. Simultaneously, discounts and flash sales have a positive and significant effect on consumer impulsivity in the TikTok Shop marketplace. These findings suggest that discount programs are a more dominant factor in encouraging impulse buying behavior among Generation Z consumers. This study is limited to Generation Z consumers in Bima City; therefore, future research is recommended to expand the study area and incorporate additional variables that may influence consumer impulsivity  
Co-Authors Aerlangga Aerlangga Arif Rahman Dewi Aprilia Feri Irawan Gita Gutawa Ismunandar dan Irma Mardian Jaenab, Jaenab Kiki Anggriani Miftahul Tazqiah Auliya Muhajirin, Muhajirin Nurfaijah Nurfaijah