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All Journal Indonesian Journal of Multidisciplinary on Social and Technology Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Arif Rahman
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Inkubasi UMKM Berbasis Potensi Lokal untuk Penguatan Ekonomi Masyarakat Desa Nipa Kecamatan Ambalawi Nurul Huda; Arif Rahman; Dewi Aprilia; Feri Irawan; Gita Gutawa; Dwi Juni Juniar; Nurfaijah Nurfaijah; Kiki Anggriani; Miftahul Tazqiah Auliya; Jaenab Jaenab; Aerlangga Aerlangga
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jr3w9g17

Abstract

Nipa Village, located in Ambalawi District, Bima Regency, West Nusa Tenggara, has strong local economic potential from fisheries and agriculture, including tuna, torani fish, corn, shallots, coconut, and rice. However, the potential of these commodities has not been fully optimized because most products are still sold in raw form, while micro, small, and medium enterprises (MSMEs) face limitations in product innovation, packaging, business management, and digital marketing. This community service program was designed as an MSME incubation activity to assist local business actors in transforming local resources into value-added products. The incubation process included needs assessment, entrepreneurial motivation, product diversification training, packaging innovation, business management assistance, digital marketing training, and monitoring and evaluation. The products developed through the program included tuna floss, tuna dim sum, tuna chili sauce, chocolate corn pudding, dried torani fish, fried shallots, virgin coconut oil, and packaged rice. The results indicate that MSME incubation strengthened participants' knowledge, production skills, packaging awareness, and readiness to market products both offline and online. This program demonstrates that village-based MSME incubation can become a strategic approach to improving household income and supporting sustainable local economic development in Nipa Village, Ambalawi District.
Pengaruh Store Atmosphere dan Media Sosial Terhadap Keputusan Pembelian pada Mahatir Store Arif Rahman; Muhajirin Muhajirin; M Syukur Dwiriansyah
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 2 No. 3 (2024): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v2i3.235

Abstract

Mahathir store is a store that sells cellphone accessories. At present it is much loved by the people of Bima City because it sells various types of cellphone and accessories needs which are more affordable compared to other stores. Apart from selling new cellphones, the Mahathir Store also sells various kinds of second hand cellphones which are guaranteed service forever. There are several ways that the Mahathir Store does to attracting potential customers from giving large discounts to customers, providing official guarantees with a long period of time, making it easier for customers to make purchases with the cash on delivery (COD) system or shopping online, and providing trade-in services, up to credit purchases , behind these advantages, the Mahathir Store also has a downside, such as a cramped store atmosphere that will impact consumers and prospective consumers who shop at Mahathir Store stores. The aim of this research is to determine whether there is an influence of Store Atmosphere and Social Media on purchases at the Mahathir Store. The population in this study is all the people of Bima City who shop at the Mahatir Store with a total sample of 96 people. The data analysis techniques used are validity and reliability tests, classical assumption test, multiple linear regression test, multiple correlation coefficient test, determination test, T test and F test. Based on the results of statistical analysis the t test variable store atmosphere influences purchasing decisions at the Mahathir Store (Study on consumers in the city of Bima). Likewise, social media variables influence purchasing decisions at the Mahathir Store (study of Kota Bima consumers). Based on the results of the f test, it is known that the Store Atmosphere and Social Media variables influence consumer purchasing decisions at the Mahathir Store
Pemanfaatan Limbah Tahu Sebagai Makanan Ringan untuk Meningkatkan Perekonomian UMKM Pak Sardin pada Kelurahan Oi Mbo Ita Purnama; Afwan Adam; Arif Rahman
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tctvfk33

Abstract

Pelatihan pengolahan limbah tahu menjadi makanan ringan dilaksanakan di Kelurahan Oi Mbo, Kota Bima sebagai bentuk pemberdayaan masyarakat terhadap potensi lokal. Kegiatan ini bertujuan untuk meningkatkan keterampilan masyarakat, khususnya ibu rumah tangga dan remaja, dalam mengelola limbah ampas tahu menjadi produk bernilai ekonomis. Metode kegiatan meliputi survei awal, sosialisasi program, pelatihan teknis, dan evaluasi. Hasil survei menunjukkan bahwa ampas tahu masih belum dimanfaatkan secara optimal dan hanya dijadikan pakan ternak atau dibuang. Dalam pelatihan, peserta diajarkan cara mengolah ampas tahu menjadi makanan ringan dengan berbagai rasa serta diberikan pemahaman mengenai pengemasan dan pelabelan produk. Hasil kegiatan menunjukkan bahwa peserta mampu menghasilkan produk yang layak jual dan mulai memahami pentingnya inovasi dalam pemanfaatan limbah. Kegiatan ini tidak hanya membantu mengurangi pencemaran lingkungan, tetapi juga membuka peluang usaha rumah tangga baru yang berkelanjutan. Implikasi dari kegiatan ini menunjukkan bahwa pelatihan keterampilan berbasis potensi lokal dapat meningkatkan kesejahteraan masyarakat dan mendorong kemandirian ekonomi.
Co-Authors Aerlangga Aerlangga Afwan Adam Dewi Aprilia Dwi Juni Juniar Feri Irawan Gita Gutawa Ita Purnama Jaenab, Jaenab Kiki Anggriani M Syukur Dwiriansyah Miftahul Tazqiah Auliya Muhajirin, Muhajirin Nurfaijah Nurfaijah