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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Kiki Anggriani
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Diversifikasi Produk Dan Strategi Digital Marketing  Untuk Meningkatkan Pendapatan Masyarakat Desa Nipa Kecamaan Ambalawi Nurul Huda; Jaenab; Muhammad Yusuf; Miftahul Tazqiah Auliya; Kiki Anggriani; Aerlangga
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/v6122563

Abstract

Nipa Village in Ambalawi District, Bima Regency, West Nusa Tenggara Province possesses substantial natural resource potential in the fisheries and agricultural sectors; however, this potential has not been fully directed toward the development of value-added processed products. This community service program aims to enhance the knowledge and skills of community business groups in processing, packaging, marketing, and business management based on local commodities, particularly fishery and agricultural products. The program was implemented through a series of training sessions and mentoring activities covering food product processing, packaging innovation, branding, and offline and online marketing strategies, involving community business actors, village officials, and students participating in a Community Service Program (KKN) accompanied by supervising lecturers. The results indicate an increase in entrepreneurs’ understanding of basic entrepreneurial concepts, more structured business management, and the ability to develop processed products based on local commodities with more attractive and competitive packaging. In addition, the use of digital technology in marketing has begun to be adopted by business actors, opening opportunities for market expansion and income improvement. Overall, this program contributes to strengthening the local economy of Nipa Village through optimizing the management of natural resource potential and developing community-based business units.  
Inkubasi UMKM Berbasis Potensi Lokal untuk Penguatan Ekonomi Masyarakat Desa Nipa Kecamatan Ambalawi Nurul Huda; Arif Rahman; Dewi Aprilia; Feri Irawan; Gita Gutawa; Dwi Juni Juniar; Nurfaijah Nurfaijah; Kiki Anggriani; Miftahul Tazqiah Auliya; Jaenab Jaenab; Aerlangga Aerlangga
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jr3w9g17

Abstract

Nipa Village, located in Ambalawi District, Bima Regency, West Nusa Tenggara, has strong local economic potential from fisheries and agriculture, including tuna, torani fish, corn, shallots, coconut, and rice. However, the potential of these commodities has not been fully optimized because most products are still sold in raw form, while micro, small, and medium enterprises (MSMEs) face limitations in product innovation, packaging, business management, and digital marketing. This community service program was designed as an MSME incubation activity to assist local business actors in transforming local resources into value-added products. The incubation process included needs assessment, entrepreneurial motivation, product diversification training, packaging innovation, business management assistance, digital marketing training, and monitoring and evaluation. The products developed through the program included tuna floss, tuna dim sum, tuna chili sauce, chocolate corn pudding, dried torani fish, fried shallots, virgin coconut oil, and packaged rice. The results indicate that MSME incubation strengthened participants' knowledge, production skills, packaging awareness, and readiness to market products both offline and online. This program demonstrates that village-based MSME incubation can become a strategic approach to improving household income and supporting sustainable local economic development in Nipa Village, Ambalawi District.
Pendampingan Pemasaran Digital dan Pengelolaan Media Sosial pada Usaha Kuliner Risol H&H di Kabupaten Bima Ita Purnama; Kiki Anggriani; Putri Aulia Dinasti; Sharli julha Fitriani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z76rfa71

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini dilaksanakan pada usaha kuliner H&H di Raba Kodo, Kabupaten Bima, yang memproduksi risol dan dimsum. Permasalahan utama mitra adalah belum optimalnya pemanfaatan media sosial sehingga jangkauan pemasaran masih terbatas. Kegiatan ini bertujuan meningkatkan kemampuan pemasaran digital melalui pemanfaatan media sosial. Metode yang digunakan meliputi observasi, diskusi, pelatihan, dan pendampingan, dengan kegiatan berupa pembuatan akun serta pembuatan konten promosi di Instagram dan TikTok. Hasilnya, pelaku usaha mampu memahami pemasaran digital, memiliki akun media sosial, dan dapat membuat konten promosi secara mandiri. Kegiatan ini diharapkan dapat memperluas jangkauan pemasaran dan meningkatkan daya saing usaha.
Co-Authors Aerlangga Aerlangga Aerlangga Arif Rahman Dewi Aprilia Dwi Juni Juniar Feri Irawan Gita Gutawa Ita Purnama Jaenab, Jaenab Miftahul Tazqiah Auliya Muhammad Yusuf Nurfaijah Nurfaijah Putri Aulia Dinasti Sharli julha Fitriani