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All Journal Jurnal Mirai Management YUME : Journal of Management Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Journal Economic and Entrepreneurship
Monesta Cici Ijan
Sekolah Tinggi Ilmu Bisnis Kumala Nusa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Digital Marketing, Harga Dan Daya Tarik Wisata Terhadap Niat Berkunjung Wisatawan Di Labuan Bajo Manggarai Barat Monesta Cici Ijan; Deniyati Zufriah, Sarjita Sarjita, Siti Nurhayati, Taqdirul Alim
YUME : Journal of Management Vol 9, No 1 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11135

Abstract

Pariwisata adalah salah satu sektor industri kreatif yang sekarang mengalami perkembangan. Kunci utama para pelaku pariwisata memiliki kemampuan adaptasi, inovasi, dan kolaborasi yang baik melalui digital marekting, daya tarik wisatanya. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Harga dan Daya Tarik, terhadap Niat Berkunjung wisatawan di Labuan Bajo Manggarai Barat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian menggunakan data primer dari penyebaran kuesioner kepada 200 responden. Teknik pengambilan sampel yang digunakan adalah puposive sampling. Analisis data menggunakan regresi linier berganda. Pengelolaan data dengan menggunakan software komputer SPSS versi 20.0 for windows. Berdasarkan hasil penelitian menunjukan bahwa secara parsial Digital Marketing, Harga dan Daya Tarik memiliki pengaruh positif dan signifikan terhadap Niat wisatawan di Labuan Bajo. Kata Kunci: Digital Marketing, Harga, dan Daya Tarik, Niat Berkunjung.
Keterlibatan Fashion dan Diskon Harga dalam Pembelian Impulsif Konsumen Shopee di Kalangan Mahasiswa Perguruan Tinggi Monesta Cici Ijan; Ricky Kristiawan, Indri Hastuti Listyawati, Mukti Murtini, Maria Agnes
Jurnal Mirai Management Vol 11, No 2 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i2.12610

Abstract

Penelitian ini bertujuan menganalisis pengaruh keterlibatan fashion dan diskon harga terhadap pembelian impulsif konsumen Shopee di kalangan mahasiswa perguruan tinggi. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan kausal. Sampel berjumlah 60 mahasiswa yang pernah membeli produk fashion melalui Shopee minimal satu kali dalam empat bulan terakhir dan ditentukan dengan purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa diskon harga berpengaruh positif tetapi tidak signifikan terhadap pembelian impulsif, sedangkan keterlibatan fashion berpengaruh positif dan signifikan. Secara simultan, kedua variabel berpengaruh signifikan terhadap pembelian impulsif. Temuan ini menegaskan bahwa pembelian impulsif produk fashion di Shopee lebih kuat dijelaskan oleh relevansi fashion dengan identitas, gaya hidup, dan ketertarikan konsumen daripada oleh potongan harga semata.
Barriers and Strategies in Digital Transformation Adoption Among Small and Medium Enterprises (SMEs) Indria Guntararayana; Djoko Surahmat; Monesta Cici Ijan; Meci Nilam Sari; Margo Saptowinarko Prasetyo
West Science Journal Economic and Entrepreneurship Vol. 4 No. 02 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i02.2848

Abstract

This study examines the barriers and strategies associated with digital transformation (DT) adoption among small and medium enterprises (SMEs). Despite the growing importance of digital technologies in enhancing competitiveness and resilience, many SMEs remain at early stages of digital maturity. Employing a mixed-methods approach, this research integrates quantitative data from 450 SMEs across developed, emerging, and transitional economies with qualitative insights from case studies and expert interviews. The findings reveal that internal barriers, particularly financial constraints and digital skill gaps, are the most significant impediments to DT adoption, followed by organizational inertia and external challenges such as regulatory complexity and infrastructure limitations. The results further demonstrate that targeted strategies, including government subsidies, upskilling programs, and public-private partnerships, significantly improve digital adoption levels and firm performance. Notably, SMEs that successfully implement DT strategies experience higher revenue growth and enhanced operational efficiency. By extending the Technology–Organization–Environment (TOE) framework and Diffusion of Innovations (DOI) theory, this study highlights the importance of integrated and context-specific interventions. The research offers practical and policy-relevant implications for SME stakeholders, emphasizing the need for coordinated efforts to bridge the digital divide and foster inclusive digital transformation.
The Association Between User Experience (UX) and Intention to Reuse in Digital Marketing Applications in East Java, Indonesia: A Quantitative Approach Using the Technology Acceptance Model Ali Muhajir; Ratna Deli Sari; Saifuddin Zuhri; Meci Nilam Sari; Monesta Cici Ijan
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1862

Abstract

  Purpose – This study examines the relationships among User Experience (UX), Perceived Ease of Use, Perceived Usefulness, and Intention to Reuse within the Technology Acceptance Model (TAM) among digital marketing application users in East Java, Indonesia. Design/methodology/approach – A quantitative research approach was employed using a structured questionnaire distributed to 150 respondents selected through purposive sampling. The study investigates User Experience as the exogenous variable, while Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Intention to Reuse (IR) serve as endogenous variables. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. Finding/Results – User Experience was positively associated with Perceived Ease of Use and Perceived Usefulness. Perceived Ease of Use was positively associated with Perceived Usefulness and Intention to Reuse, while Perceived Usefulness was positively associated with Intention to Reuse. All five hypothesized relationships were statistically significant. The model explained 57.3% of the variance in Perceived Ease of Use, 69.1% in Perceived Usefulness, and 73.4% in Intention to Reuse. Construct-specific Q² values of 0.428, 0.526, and 0.578, respectively, indicated predictive relevance. These associations should be interpreted within the cross-sectional design. Originality/Value – This study contributes to the literature on technology acceptance within the context of digital marketing applications in Indonesia and provides practical implications for application developers and digital marketing practitioners seeking to enhance user retention and engagement.
Co-Authors Ali muhajir, Ali Deniyati Zufriah, Sarjita Sarjita, Siti Nurhayati, Taqdirul Alim Djoko Surahmat Indria Guntararayana Margo Saptowinarko Prasetyo Meci Nilam Sari Ratna Deli Sari Ricky Kristiawan, Indri Hastuti Listyawati, Mukti Murtini, Maria Agnes Saifuddin Zuhri