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All Journal West Science Journal Economic and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Djoko Surahmat
Politeknik Kelautan dan Perikanan Sidoarjo
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Peningkatan Daya Jual Produk Terasi Udang Melalui Teknik Pengemasan Dan Visualisasi Branding Produk Di Desa Segoro Tambak, Kecamatan Sedati, Kabupaten Sidoarjo: Pengabdian Prayoto; Djoko Surahmat; R. Sugeng Rahardjo; Sri Wartini; Bambang Supriyadi; Dhady Pelita Mahargyo; Rida Widyastuti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4573

Abstract

Desa Segoro Tambak, Kabupaten Sidoarjo, memiliki potensi perikanan tambak yang besar, termasuk produk olahan terasi udang. Produk terasi yang dihasilkan pelaku usaha lokal masih menghadapi kendala pada aspek pengemasan dan visualisasi branding, sehingga nilai jual dan daya saing produk belum optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya jual produk terasi udang melalui penerapan teknik pengemasan yang higienis dan penguatan visual branding produk. Metode yang digunakan adalah pendekatan Asset Based Community Development dengan teknik deskriptif-partisipatif, yang dilaksanakan melalui observasi lapangan, bimbingan teknis, praktik langsung pengemasan menggunakan bahan food grade, serta pendampingan penerapan desain label produk. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan pelaku usaha dalam menerapkan kemasan yang lebih rapi, higienis, dan beridentitas. Penerapan kemasan dan branding yang lebih baik memberikan dampak positif terhadap tampilan produk dan kesiapan pelaku usaha dalam memperluas jangkauan pemasaran terasi udang di Desa Segoro Tambak.
Barriers and Strategies in Digital Transformation Adoption Among Small and Medium Enterprises (SMEs) Indria Guntararayana; Djoko Surahmat; Monesta Cici Ijan; Meci Nilam Sari; Margo Saptowinarko Prasetyo
West Science Journal Economic and Entrepreneurship Vol. 4 No. 02 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i02.2848

Abstract

This study examines the barriers and strategies associated with digital transformation (DT) adoption among small and medium enterprises (SMEs). Despite the growing importance of digital technologies in enhancing competitiveness and resilience, many SMEs remain at early stages of digital maturity. Employing a mixed-methods approach, this research integrates quantitative data from 450 SMEs across developed, emerging, and transitional economies with qualitative insights from case studies and expert interviews. The findings reveal that internal barriers, particularly financial constraints and digital skill gaps, are the most significant impediments to DT adoption, followed by organizational inertia and external challenges such as regulatory complexity and infrastructure limitations. The results further demonstrate that targeted strategies, including government subsidies, upskilling programs, and public-private partnerships, significantly improve digital adoption levels and firm performance. Notably, SMEs that successfully implement DT strategies experience higher revenue growth and enhanced operational efficiency. By extending the Technology–Organization–Environment (TOE) framework and Diffusion of Innovations (DOI) theory, this study highlights the importance of integrated and context-specific interventions. The research offers practical and policy-relevant implications for SME stakeholders, emphasizing the need for coordinated efforts to bridge the digital divide and foster inclusive digital transformation.
Co-Authors Bambang Supriyadi Dhady Pelita Mahargyo Indria Guntararayana Margo Saptowinarko Prasetyo Meci Nilam Sari Monesta Cici Ijan Prayoto R. Sugeng Rahardjo Rida Widyastuti Sri Wartini