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All Journal Journal on Education Jurnal Pengabdian kepada Masyarakat Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Journal of Social Science and Humanities (JoSSH) Easta Journal of Innovative Community Services West Science Journal Economic and Entrepreneurship Journal of Economics and Management Scienties JURNAL RUANG HUKUM Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Meci Nilam Sari
STIA Adabiah Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Dampak Covid- 19 Terhadap Profit Pengusaha Wanita di Kuranji Kota Padang Wila Farlina; Meci Nilam Sari; Nadia
Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta) Vol 1 No 1 (2021): Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Va
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.913 KB)

Abstract

Pada masa pandemik covid-19 masuk di Indonesia, semua sektor perekonomian terjadi perubahan. Pemerintah melakukan berbagai cara untuk menanggulangi penyebaran virus covid-19 termasuk juga memperbaiki sektor perekonomian di Indonesia, Pada saat masa pandemik membuat wanita pengusaha mengalami keuangan yang sangat krusial dan modalpun mengalami penipisan sehingga banyak wanita pengusaha terjebak dengan pemimjaman uang di bank. Dimana lain sisi bisa berdampak positif maupun negative bagi wanita pengusaha dikuranji kota Padang. Ada 5 faktor yang dapat mendukung usaha wanita pengusaha yaitu, akses keuangan, akses pasar, akses training, akses network dan akses kebijakan pemerintah yang dapat meningkatkan profit dan kinerja wanita pengusaha di kuranji kota Padang.
Online Shop Trends For Women Entrepreneurs In Improving The Family Economy Meci Nilam Sari; Nadia Angraini; Azmen Kahar; Rika Septrizarty; Dabitha Wise Maliha
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1467

Abstract

Women entrepreneurs are one of the factors driving the household economy, because women entrepreneurs have a tenacious and persistent nature, have creativity, motivation, and innovation which can later advance MSMEs in Indonesia. Women entrepreneurs make a significant contribution to the economy in terms of job creation, skills development, and poverty alleviation. Entrepreneurs are able to compete with male entrepreneurs. By utilizing existing social media, women entrepreneurs are more innovative, creative, and efficient in using their time and are able to balance their time between work, household and also the business they run. Social media, e-commerce make them sell more of the items they promote with online shop trends in the digital marketing world.
Analisis Strategi Bisnis UMKM melalui Pemanfaatan Media Sosial Tiktok Shop Meci Nilam Sari; Rika Septrizarty; Wila Farlina; Azmen Kahar; Agus Nurofik
Journal of Economics and Management Scienties Volume 5 No. 3, June 2023
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v5i3.18

Abstract

During the Covid-19 pandemic, it was a period where initially all business sectors experienced a decline, starting from turnover, creativity and innovation in products, packaging, and efforts to promote business development in Indonesia. MSMEs in the city o f Padang are starting to move into their business activities, which initially started as an offline shop/door to door, now they have turned into an online shop. Every business owner must do an online shop because of the impact of the pandemic. the times from day to day are always included in terms of business promotion by using the Tik Tok Shop for MSMEs in the city of Padang. With this convenience, consumers do not need to be tired of spending time, transportation money to shop at the market or mall because all products are provided in one Tiktok shop application and free shipping is delivered directly to consumers' homes.
E-commerce industry competition in the settlement of digital business law in the metaverse era Nilam sari, Meci
JURNAL RUANG HUKUM Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/juruh.v2i2.240

Abstract

This study aims to determine the development of the E-commerce Industry in the metaverse era, as well as how sellers and consumers can overcome applicable business laws without having to fight and bankrupt the economy in today's digital era. In this study, the literature study method was used as well as the findings that the researchers saw from several existing cases both in social media and in business life in the existing business environment. That we know that the more sophisticated an era is, the greater the business opportunity will be to move forward in the future so that consumers and sellers must be careful in making transactions, or obtaining certain data in doing business so that existing business laws are able to be obeyed.
Exploring the Quality of Services and Facilities in Increasing Guest Satisfaction at Villa Cantik Tresna Seminyak Setiawan, Agung; Sari, Meci Nilam
Journal of Social Science and Humanities Vol. 3 No. 2 (2024): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v3i2.1062

Abstract

This study aims to explore the variables of service quality and facilities on guest satisfaction staying at Villa Cantik Tresna Seminyak. The method used is to conduct literature studies from 10 books and journals and then conduct cognitive analysis related to the relationship between service quality and facilities and customer satisfaction. Opinions and points of view found in 10 books and journals are then taken as important points related to the problem being studied. The results of the literature study of 10 books and journals that have been reviewed by researchers show that there are several kinds of views or statements related to improving service quality and service. Suggestions that researchers can give to the management of Villa Cantik Tresna are: (1) Provide maximum service to guests who stay. (2) Repairing villa facilities that are damaged or outdated because they can interfere with the view and affect guest assessments of villa facilities. (3) Pro-actively asking guests or customers about impressions and messages during their stay so that management knows where guests or customers are dissatisfied.
MENINGKATKAN GAIRAH USAHA KECIL DAN MENENGAH (UMKM) DENGAN PERANTARA EKSTERNAL DAN MENGEMBANGKAN POTENSI INTERNAL Azmen Kahar; Rika Septrizarty; Asrul Mulyadin; Meci Nilam Sari; Dabitha Wise Maliha
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i3.2992

Abstract

Pengembangan usaha mikro kecil dan menengah (UMKM) dengan mengedepankan pihak eksternal dan potensi internal. Pengembangan internal kelompok usaha untuk meningkatkan potensinya dengan menggunakan modal benih dengan simpanan sendiri, inovasi produksi, perluasan jaringan pemasaran, dan penyempurnaan sarana dan prasarana usaha. Selain itu, dengan pendanaan dari pihak luar dan Dinas UMKM Kota Sawahlunto,UMKM memberikan akses sumber pendanaan, pembinaan dan pelatihan, melakukan kegiatan promosi produk dan pemasaran produk, diperluas dengan menyediakan sarana dan prasarana. Namun, beberapa pengusaha terkendala oleh kenaikan harga produk, keterbatasan tenaga, masalah permodalan, kurangnya sarana dan prasarana, serta kurangnya akses pemasaran produk
The Application of Digital Marketing in the Covid-19 Era in the Indonesian Muslim Entrepreneur Association (IPEMI PC Kuranji) Padang City Meci Nilam Sari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.410

Abstract

Covid-19 in Indonesia to date has had both positive and negative impacts on the economic sector, especially UMKM in Indonesia. Covid-19 has been felt significantly by Micro, Small and Medium Enterprises UMKM who are experiencing an economic crisis. The research was conducted on Indonesian Muslim women entrepreneurs (IPEMI PC Kuranji) and the impact of covid-19 is the decline in purchasing power of women entrepreneurs IPEMI PC Kuranji because 40% of them are still quoting in the offline world not online, therefore digital marketing is one of the efforts for achievement in improving the business that is more advanced in the future.
Pemberdayaan Masyarakat Melalui Integrasi Literasi Digital, Manajemen Bisnis, dan Kesehatan Mental dalam Meningkatkan Daya Saing UMKM Indonesia Syah Abadi Mendrofa; Bunga Aditi; Saifuddin Zuhri; Taqdirul Alim; Meci Nilam Sari
Easta Journal of Innovative Community Services Vol 4 No 03 (2026): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejincs.v4i03.612

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, namun masih menghadapi tantangan dalam aspek literasi digital, manajemen bisnis, dan kesehatan mental. Kegiatan pengabdian ini bertujuan untuk memberdayakan pelaku UMKM melalui integrasi ketiga aspek tersebut guna meningkatkan daya saing usaha di era digital. Metode yang digunakan meliputi observasi awal, identifikasi kebutuhan mitra, penyusunan materi, pelatihan, pendampingan, dan evaluasi melalui pretest-posttest serta observasi partisipatif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta dalam pemanfaatan media digital untuk promosi, pengelolaan usaha yang lebih tertib, serta kesadaran terhadap pentingnya kesehatan mental dalam menjalankan bisnis. Selain itu, peserta mulai menerapkan praktik sederhana seperti pengelolaan konten digital, pencatatan keuangan, dan pengelolaan stres kerja. Kesimpulannya, integrasi literasi digital, manajemen bisnis, dan kesehatan mental terbukti efektif dalam meningkatkan kapasitas UMKM secara holistik dan berpotensi untuk direplikasi pada komunitas lain.
Barriers and Strategies in Digital Transformation Adoption Among Small and Medium Enterprises (SMEs) Indria Guntararayana; Djoko Surahmat; Monesta Cici Ijan; Meci Nilam Sari; Margo Saptowinarko Prasetyo
West Science Journal Economic and Entrepreneurship Vol. 4 No. 02 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i02.2848

Abstract

This study examines the barriers and strategies associated with digital transformation (DT) adoption among small and medium enterprises (SMEs). Despite the growing importance of digital technologies in enhancing competitiveness and resilience, many SMEs remain at early stages of digital maturity. Employing a mixed-methods approach, this research integrates quantitative data from 450 SMEs across developed, emerging, and transitional economies with qualitative insights from case studies and expert interviews. The findings reveal that internal barriers, particularly financial constraints and digital skill gaps, are the most significant impediments to DT adoption, followed by organizational inertia and external challenges such as regulatory complexity and infrastructure limitations. The results further demonstrate that targeted strategies, including government subsidies, upskilling programs, and public-private partnerships, significantly improve digital adoption levels and firm performance. Notably, SMEs that successfully implement DT strategies experience higher revenue growth and enhanced operational efficiency. By extending the Technology–Organization–Environment (TOE) framework and Diffusion of Innovations (DOI) theory, this study highlights the importance of integrated and context-specific interventions. The research offers practical and policy-relevant implications for SME stakeholders, emphasizing the need for coordinated efforts to bridge the digital divide and foster inclusive digital transformation.
Co-Authors agung setiawan Agus Nurofik Asrul Mulyadin Azmen Kahar Bunga Aditi Dabitha Wise Maliha Djoko Surahmat Indria Guntararayana Margo Saptowinarko Prasetyo Monesta Cici Ijan Nadia Nadia Angraini Rika Septrizarty Saifuddin Zuhri Syah Abadi Mendrofa Taqdirul Alim Wila Farlina