Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Masterpiece Journal Society Service Insight Sustainable Agribusiness Review
Nurfadillah
Universitas Muhammadiyah Sinjai
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PKK Membership Participation in the Sustainable Development: Analysis of Arnstein's Participation Levels Nurfadillah; Daeva Mubarika Raisa; Putra Astaman; Megawati; Fadilah Nurdin
Sustainable Agribusiness Review Vol. 1 No. 1 (2025): November 2025
Publisher : FAKULTAS PERTANIAN UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/sar.v1i1.2

Abstract

KUB Anggrek is a joint business group formed as a result of an initiative by the PKK, which promotes creative economic crafts based on local potential, namely banana leaves. This KUB is located in Aska Village, South Sinjai District, Sinjai Regency. When it was first formed, KUB Anggrek was very active in production, participated in national exhibitions, and served as instructors for other districts. However, over time, this KUB experienced a decline in membership, business stagnation, and even a vacuum. This study aims to describe the level of participation of PKK members in Aska Village in the activities and programs of KUB Anggrek and their role in the development of this business group. The method used is a descriptive qualitative approach with a case study design. Data collection techniques include in-depth interviews, observation, and documentation study. Informants were determined using purposive sampling, while data analysis was conducted interactively, which includes data reduction, data presentation, and conclusion drawing and verification. The results of the study show that the level of PKK member participation is at the “informing,” “consultation,” “placation,” and “partnership” levels. However, it has not yet reached the level of “delegated power” and “citizen control.” The roles of PKK members in KUB Anggrek include information recipients, training participants, technical implementers, and coordinators, but they do not yet have full control over strategic decisions or business management.
Strengthening Community Empowerment Through Business Legalization Assistance for MSMEs: Evidence from Panaikang Village, East Sinjai Makmur; Sitti Fatimah; A. Fitriani; Mochamad Nurdin; Rusdiana; Muhammad Amar; Winadia; Asrul; Nurfadillah; Fajarudddin
Masterpiece Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.486

Abstract

Business legality is a crucial foundation for strengthening the identity, credibility, and competitiveness of micro, small, and medium enterprises (MSMEs), particularly in rural areas. Many MSME actors face obstacles in accessing formal legality due to limited knowledge and administrative capacity. This community service program aimed to empower MSMEs in Panaikang Village, East Sinjai District, through assistance in obtaining business legality, specifically the Business Identification Number (NIB) and Halal Certification. The program employed a participatory approach consisting of an initial survey, program socialization, data collection, training sessions, and direct assistance in issuing legal documents. The target group included MSME actors engaged in food processing, snacks, beverages, and local products. The results demonstrate a significant increase in participants’ understanding of the importance of business legality, product packaging, and basic marketing strategies. Most MSME actors successfully obtained their NIB, while several culinary businesses proceeded to the halal certification application stage. This assistance also enhanced entrepreneurs’ confidence and readiness to expand market access, including participation in local MSME exhibitions. The program contributed to strengthening local economic potential and promoting sustainable community-based economic development. Overall, business legality assistance proved to be an effective empowerment strategy for improving MSME resilience, formalization, and competitiveness in rural communities. Continuous collaboration between universities, local governments, and supporting institutions is recommended to ensure sustainability and broader impact.
Peran Content Creator Lokal dalam Membentuk Minat Beli Produk UMKM di Kabupaten Sinjai Evi Harviani; Nurfadillah; Fitrawansah; Jeffits Khusnu Alif; Sri Aisyah Yope; A. Muh. Fajar Maulana
Jurnal Akuntansi dan Manajemen Bisnis Vol. 6 No. 02 (2026): Agustus: Jurnal Akuntansi dan Manajemen Bisnis
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jaman.v6i02.3085

Abstract

Perkembangan pemasaran digital mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) memanfaatkan content creator lokal sebagai salah satu sarana komunikasi pemasaran yang dekat dengan karakter sosial dan budaya konsumen. Penelitian ini bertujuan menganalisis persepsi konsumen terhadap peran content creator lokal dalam menumbuhkan minat beli produk UMKM di Kabupaten Sinjai. Penelitian menggunakan pendekatan kualitatif deskriptif dengan melibatkan lima informan yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif pasif terhadap konten Instagram dan TikTok, serta dokumentasi. Keabsahan data diuji melalui triangulasi sumber, triangulasi teknik, dan member check, sedangkan analisis data dilakukan melalui reduksi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap content creator lokal terbentuk melalui empat dimensi utama, yaitu kredibilitas, gaya komunikasi, kedekatan emosional, dan daya tarik konten, dengan kredibilitas sebagai dimensi yang paling dominan. Content creator lokal dipersepsikan berperan sebagai penyampai informasi produk, pembangun kepercayaan, penghubung interaksi antara UMKM dan konsumen, serta pemicu ketertarikan terhadap produk. Dari empat bentuk minat beli yang dianalisis, minat eksploratif menjadi yang paling dominan, ditunjukkan melalui perilaku mencari komentar, ulasan pembanding, testimoni, harga, dan informasi lokasi sebelum melakukan pembelian. Temuan juga menunjukkan bahwa ketidaksesuaian antara representasi promosi dan kondisi aktual produk dapat menurunkan kepercayaan konsumen. Penelitian ini menegaskan pentingnya autentisitas, kredibilitas, dan kesesuaian representasi produk dalam kolaborasi antara UMKM dan content creator lokal.
Co-Authors A. Fitriani A. Muh. Fajar Maulana Asrul Daeva Mubarika Raisa Evi Harviani Fadilah Nurdin Fajarudddin Fitrawansah Jeffits Khusnu Alif Makmur Makmur Megawati Mochamad Nurdin Muhammad Amar Putra Astaman Rusdiana Sitti Fatimah Sri Aisyah Yope Winadia