Garuda - Garba Rujukan Digital

Sinergi Transformasi Digital dan Strategi Green Tourism dalam Mendukung Keberlanjutan Bisnis (Studi Kasus: PT Ancol Taman Impian) Sahid Triambudhi; Rosena Shintabella; Meyer Mega Eklesia Silaban
Informatics and Digital Expert (INDEX) Vol. 8 No. 1 (2026): INDEX, Mei 2026
Publisher : LPPM Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/index.v8i1.2661

Industri pariwisata menghadapi tekanan ganda pasca-pandemi, yaitu keharusan memulihkan kinerja ekonomi sekaligus memenuhi standar keberlanjutan lingkungan (Environmental, Social, and Governance - ESG). PT Pembangunan Jaya Ancol Tbk menghadapi tantangan dalam mengelola lonjakan pengunjung yang berpotensi meningkatkan jejak karbon dan inefisiensi operasional jika tetap menggunakan sistem manajemen konvensional. Penelitian ini bertujuan untuk menganalisis peran transformasi digital sistem informasi yang mencakup online ticketing website ancol.com, ancol mobile apps (android dan IOS), self-services kiosk, point of sales (untuk kasir dan petugas pintu gerbang), online travel agent (OTA), third-party apps (customer engagement, customer relations management, social media analytics, dll sebagai solusi strategis dalam mendukung keberlanjutan destinasi wisata. Penelitian menggunakan metode deskriptif kuantitatif dengan menganalisis data sekunder dari Laporan Keberlanjutan dan Laporan Tahunan Ancol periode 2022-2024. Fokus analisis mencakup korelasi antara implementasi digitalisasi (sistem e-ticketing, aplikasi pengunjung, dan pemantauan utilitas) dengan indikator efisiensi material, intensitas energi, dan pertumbuhan pendapatan usaha. Hasil penelitian menunjukkan bahwa transformasi digital berkontribusi signifikan terhadap efisiensi sumber daya. Peralihan ke ekosistem digital penuh berbasis pengalaman pengguna (website, mobile apps, self-service kiosk) dan pelayanan oleh tim ancol (sistem POS) pada akhirnya berhasil menurunkan penggunaan material kertas (paperless) secara signifikan di pintu gerbang utama. Secara operasional, sistem informasi mendukung pemantauan energi yang presisi, menghasilkan rasio intensitas energi yang tetap efisien meskipun jumlah kunjungan wisatawan meningkat signifikan dari tahun 2022-2024. Dari aspek ekonomi, digitalisasi memperluas kanal pendapatan dan mempercepat pemulihan finansial perusahaan. Disimpulkan bahwa integrasi teknologi informasi bukan hanya alat pendukung operasional, melainkan fondasi utama dalam mewujudkan pariwisata berkelanjutan.

Evaluasi Efektivitas Fitur Layanan Candi Borobudur Berdasarkan Analisis Sentimen Ulasan Google Maps Menggunakan Teknik Naive Bayes Meyer Mega Eklesia Silaban; Rosena Shintabella; Sahid Triambudhi
Informatics and Digital Expert (INDEX) Vol. 8 No. 1 (2026): INDEX, Mei 2026
Publisher : LPPM Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/index.v8i1.2747

Perkembangan pariwisata digital telah mentransformasi interaksi wisatawan dengan destinasi wisata, menjadikan platform ulasan daring seperti Google Maps sebagai sumber informasi penting sekaligus aset data yang bernilai untuk evaluasi kualitas layanan. Penelitian ini bertujuan untuk menganalisis persepsi wisatawan terhadap efektivitas fitur layanan Candi Borobudur berdasarkan sentimen ulasan Google Maps menggunakan algoritma Naive Bayes. Data penelitian berupa 1000 ulasan pengguna Google Maps yang dikumpulkan melalui observasi digital dan proses ekspor data ulasan pada periode tertentu. Tahapan penelitian meliputi pengumpulan data, preprocessing teks menggunakan Orange Data Mining, pelabelan sentimen otomatis berbasis lexicon multibahasa, ekstraksi fitur TF-IDF, serta klasifikasi sentimen menggunakan algoritma Naive Bayes ke dalam tiga kelas, yaitu positif, netral, dan negatif. Evaluasi model dilakukan menggunakan metode 5-fold cross validation. Hasil penelitian menunjukkan bahwa model Naive Bayes memperoleh performa yang baik dengan nilai accuracy sebesar 0,894, precision sebesar 0,896, recall sebesar 0,894, F1-score sebesar 0,894, dan Area Under Curve (AUC) sebesar 0,983. Hasil analisis menunjukkan bahwa sebagian besar ulasan pengunjung cenderung memiliki sentimen positif, khususnya terhadap aspek keindahan wisata, fasilitas, dan pengalaman berkunjung, meskipun masih ditemukan sentimen negatif terkait kepadatan pengunjung, harga tiket, dan pengelolaan fasilitas tertentu. Penelitian ini diharapkan dapat menjadi sumber evaluasi berbasis data bagi pengelola wisata dalam meningkatkan kualitas layanan dan pengalaman pengunjung secara berkelanjutan.

COUNSELING OF THE PILLARS OF DEMOCRACY IN INDONESIA IN THE FRAMEWORK OF THE PROJECT TO STRENGTHEN THE PROFILE OF PANCASILA STUDENTS (P5) PHASE F AT SMAN 1 KADIPATEN Enang Rusnandi; Rosena Shintabella; Fikri Emsa Silmi; Fadli Emsa Zamani
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 1 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/mcsj.v1i1.34

The pillars of democracy are an important foundation in the life of the nation and state that must be understood by the younger generation, especially high school students. This service activity was carried out in the form of counseling on the pillars of Indonesian democracy to students of SMAN 1 Kadipaten, as part of the implementation of the Pancasila Student Profile Strengthening Project (P5) in Phase F. The main purpose of this activity is to foster students' critical awareness of the importance of democratic values in daily life and instill an active attitude as a responsible citizen. The methods used in this activity include material presentations, group discussions, and participant reflections. The results of the activity showed an increase in students' understanding of democratic principles, as well as the emergence of student initiatives in conveying aspirations and opinions in an orderly manner. This activity is a concrete step in instilling contextual and applicable national values in the educational environment.

Enhancing Graduate Competencies toImprove Industry Employability throughPre-Internship Training and Industrial Internship Programs Sahid Triambudhi; Rosena Shintabella; Meyer Mega Eklesia Silaban
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 2 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v1i2.61

This community service project aims to strengthen student competencies through the implementation of both pre-internship briefing sessions and industrial internship placement. The program was carried out by the Department of Informatics Engineering at the Indramayu State Polytechnic (Polindra) as part of its commitment to improving students’ job readiness and aligning vocational education with industrial demands. The activity involved a structured workflow including industry needs identification, coordination with the Industrial Internship Program Team (PMI), preparation of learning materials, arrangement of seminar logistics, on-site briefing seminars, and post-program evaluations. A total of 182 students were successfully placed in various partner industries for internship programs following the briefing seminar. The results show significant improvements in students’ soft and technical skills, confidence levels, workplace adaptability, and understanding of professional ethics. Partner industries also provided positive feedback regarding student performance and contribution. The program demonstrated the essential role of vocational institutions in bridging academic knowledge and industrial application, while offering measurable benefits to both students and industry partners.

Loyal Customer Classification Using Fuzzy Logic Inference System Rosena Shintabella; Imma Ismaniar; Muhammad Fikry Januar; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 2 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/vrxmrn55

A company will be better if it can maintain its existence in the community, then the company is more oriented to acquire new customers.But one day it will lose customers if it is not managed properly. In this case there is a customer satisfaction variable that affects customer loyalty in a company. In this study apply fuzzy logic inference method to select customers with the highest level of loyalty. The extraordinary value of a customer towards a company certainly cannot be declared with certainty or exactness. So that the decision making is very suitable when using the concept of fuzzy logic, because it can represent variables that are vague or not exact. The case study in this study was conducted in a trading company or supermarket. The result of its implementation is that the system can determine who is the most loyal of several selected samples of customers.

The Influence Of Implementation Relationship Marketing Toward Customer Loyalty Nissan Mlati Yogyakarta Muhammad Fikry Januar; Rosena Shintabella; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 2 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/nhaczm37

The research was to determine the effect of trust, commitment, and communication as a key factor of relationship marketing either partially or simultaneously on customer loyalty Nissan Mlati Yogyakarta. In this study used non-probability sampling method with a sampling technique using purposive sampling and obtained a valid sample of 70. To find out how much the dependent variable changes in the independent variables used multiple linear regression analysis. Test instrument used in this study is to test the validity and reliability testing. As for the hypothesis test used the F test and t test. From the results of the hypothesis the variable trust, commitment, and communication significantly affect simultaneously on customer loyalty. Commitment and communication partially significant effect on customer loyalty while partial trust no significant effect on customer loyalty This suggests that customer loyalty will increase if the Nissan Mlati Yogyakarta improve relationship marketing variables, that include trust, commitment, and communication.

The Impact of Mobile Banking Applications on Customer Satisfaction: A Case Study of BSI Mobile Zulfikar Fauzi; Muhammad Fikry Januar; Rosena Shintabella
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/at8ap949

The Sharia economy continues to grow in Indonesia, particularly in the banking sector, such as BSI (Bank Syariah Indonesia). In addition, the era of Industrial Revolution 4.0 gave rise to many innovations in the field of financial services (financial technology). The high number of internet and mobile phone users in Indonesia supports the adoption of technology in the financial sector, which is facilitated by the BSI Mobile application, enabling customers to transact more easily. Therefore, this study looks at the impact of the BSI Mobile application on customer satisfaction in terms of speed, security, accuracy, and trust. This research collects primary data from 113 active bank customers of BSI in Majalengka, West Java. The findings show that the BSI Mobile application contributes to customers’ satisfaction. This research also found that customers with higher education are more likely to have higher satisfaction with the BSI Mobile application.

The Role of Brand Image and Brand Trust in Influenced Brand Loyalty (Survey of Matahari Department Store Cirebon Reward Card Users) Muhammad Fikry Januar; Rosena Shintabella; Zulfikar Fauzi; Dede Ibrahim Maulana; Solihin
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/rh8z2392

The problems identified in this study are the decreasing number of members using Matahari Reward member cards, as well as a decrease in sales which is suspected to indicate a decrease in customer loyalty to the Matahari Department Store brand in Cirebon. This study aims to examine the effect of brand image and brand trust on brand loyalty using quantitative methods. The population studied was 5,200,000 Matahari reward card users, with a sample of 200 respondents selected using probability sampling techniques, namely simple random sampling. Data analysis was carried out using descriptive and verification analysis. The results of the study indicate that brand image and brand trust have a significant influence on brand loyalty, both partially and simultaneously. This shows that consumers' positive perceptions of brand image and their level of trust in the brand contribute to influencing the level of consumer loyalty to the brand. This study provides an important contribution to the understanding of the factors that influence brand loyalty, especially in the context of Matahari Reward Card users. The implication of this finding is that companies can increase consumer loyalty by strengthening a positive brand image and building strong trust in the brand.

PENGUATAN LAYANAN ADMINISTRASI DESA MELALUI APLIKASI MOBILE SURAT DIGITAL DI DESA RAMBATAN WETAN, INDRAMAYU Vera Wati; Fachrul Pralienka Bani Muhamad; Rosena Shintabella; Muhamad Mustamiin; Tia Seftiani; Mohammad Rizky Permana; Putri Widanti Setyani
SUBSERVE: Community Service and Empowerment Journal Vol. 4 No. 2 (2026): Juli 2026
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67766/scsej.v4i2.216

Digitalisasi pelayanan administrasi desa merupakan salah satu upaya untuk meningkatkan kualitas layanan publik yang efektif, transparan, dan mudah diakses masyarakat. Desa Rambatan Wetan, Kabupaten Indramayu, telah menerapkan sistem surat digital berbasis web untuk mendukung pengelolaan administrasi desa. Namun, sistem tersebut masih berfokus pada kebutuhan internal perangkat desa sehingga masyarakat belum dapat mengakses layanan administrasi secara mandiri melalui perangkat mobile. Kegiatan pengabdian ini bertujuan memperkuat layanan administrasi desa melalui implementasi aplikasi mobile surat digital yang terintegrasi dengan sistem surat digital berbasis web yang telah diterapkan sebelumnya. Metode pelaksanaan meliputi analisis kebutuhan layanan, pengembangan aplikasi mobile, pendampingan perangkat desa, pengujian beta tertutup (closed beta testing), dan evaluasi implementasi awal. Hasil kegiatan menunjukkan bahwa aplikasi mobile berhasil dikembangkan dengan fitur pengajuan surat daring, unggah dokumen persyaratan, pemantauan status permohonan, dan notifikasi layanan. Pendampingan yang dilakukan meningkatkan kesiapan perangkat desa dalam mengelola layanan administrasi berbasis digital. Pengujian beta tertutup yang melibatkan 15 pengguna terpilih dan 5 perangkat desa menunjukkan bahwa seluruh fitur utama aplikasi dapat berjalan dengan baik serta terintegrasi dengan sistem surat digital berbasis web. Implementasi aplikasi mobile memberikan kemudahan akses layanan administrasi bagi masyarakat sekaligus mendukung penguatan transformasi digital pelayanan publik desa. Pengembangan lebih lanjut diperlukan untuk memperluas implementasi dan menyempurnakan pengalaman pengguna.

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